Squeezable film labels


Squeezable containers make up a large percentage of the home and personal care markets and can present their own unique challenges. Labeling solutions for wall-to-wall squeezable containers must be flexible and resilient enough to remain attractive and informative to consumers after withstanding a high number of repeated squeezes and being placed in damp or humid environments.

Depending upon the container type and end-use segment, UPM Raflatac recommends Raflex Plus, Raflex MDO and PE film label materials for fully squeezable containers and tubes.

 Clear films

 White films

 Metalized films

Fully squeezable container examples 

Hair conditioner containers are normally wall-to-wall squeezable due to the high viscosity of the conditioner itself. Raflex Plus and Raflex MDO are both ideal choices for keeping high-end products looking their very best squeeze after squeeze.

Thicker width

Lotion containers are typically wall-to-wall squeezable and present twice the amount of curve that a label must conform to when compared to other fully squeezable options. Because of the wider body shape, regular Raflex Plus products may not perform properly on these containers. To keep branding intact throughout the product life cycle, we recommend Raflex MDO materials, as they offer improved squeezability on thicker-width bottles with twice the amount of curve.

Compound curve

Bottles with this shape feature a compound curve and also require full wall-to-wall squeezability based on the types of liquids or gels they normally contain. The difference here is that a full squeeze is needed at the bottom of the bottle where the curve is wider. Therefore, we recommend Raflex MDO and PE, due to their excellent flexibility and conformability on contoured container shapes.

Watch our squeezable films video to learn more about the challenges of labeling these types of containers.   

Tube labeling

Tube labeling can present additional challenges, and tube labels must be fully squeezable. Our PE materials are highly robust, fully flexible and conformable, and will endure the heaviest of wall-to-wall squeezes.

​Squeezable containers – typical end-uses

Squeezable film label products

Sales code Product description
SY169D
3.3 mil PE CLEAR TC RP37 2.2 mil HIGH DENSITY
SY170E
3.3 mil PE WHITE TC RP37 2.2 mil HIGH DENSITY
SY173H
3.3 mil PE WHITE TC RP37 1.2 mil PET
SY467N
3.3 mil PE SILVER TC RP37 2.2 mil HIGH DENSITY