In the competitive wine and spirits industry, it’s all about the brand and how it is portrayed on the bottle. Creative designers require a wide range of materials to use as a canvas and materialize their most attractive designs. Manufacturers, from global powerhouses to boutique companies, compete for space on crowded retail shelves, so eye-catching wine bottle labels and spirits labels provide a powerful edge.
Wine and spirits - product card »
UPM Raflatac wine and spirits label stock gives you the tools to create a premium label look that impresses consumers and motivates the all-important impulse buy. We offer coated, uncoated, textured and metallic papers, as well as foils and film faces to create a versatile range of labeling options that work well with red, white and sparkling wines.
Use our film and paper labels as your canvas for graphic expression. These spirits and wine labels are highly printable. You can use traditional printing methods, such as offset litho, rotary, silk screen, UV flexo and gravure to generate elegant labeling solutions that serve as strong brand ambassadors.
Need to introduce new products or generate smaller print runs?
Digital printing can help you create spirits and wine labels with prime appeal at a very attractive price point.
Check out our wine and spirits label products »
Read our success stories
Success with Three Olives vodka: Choosing the best adhesive for your brand is equally as important as choosing the best facestock for the job. The label for a spirits application must withstand various environmental factors. UPM Raflatac's RP48AT is up to the challenge!
Continue reading to learn about the partnership success with the Three Olives vodka »
Love at first site
– O-I Peldar glass meets UPM Raflatac label stock: With UPM Raflatac self-adhesive solutions, O-I Peldar has found the perfect companion to continue innovating high-quality, revolutionary designs for glass labels. When the company was introduced to UPM Raflatac, O-I Peldar quickly realized this world-leading supplier of self-adhesive label materials had plenty to contribute.
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Emerging labeling trends
– The dark horse of wine labeling: Sometimes the decision really is black or white. Super sleek solid black labels on clear or black bottles really stand out on the store shelf or behind the bar. This look can be acheived with UPM Ralfatac's Eclipse Black.
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Create works of art
Want to create a wine label that has a hand-crafted or antique effect, connoting quality? Use our textured papers and embossing and hot foil treatments to embellish labels to create a strong visual – and tactile – impact.
Order your 2015 edition of the Decorative Labeling sample book here »
Achieve the disappearing act with clear labels
Sometimes the best look in wine or spirits labeling is no look at all. We offer ultra-clear films that disappear on the bottle for a transparent label look. They are paired with a smooth film liner and specialty high-clarity adhesives to deliver ultimate transparency and exceptional wet-out performance. The effect is comparable to printing directly on the bottle.
Using “no label” look films enables you to use a greater number of techniques to design film stocks, adapt quickly to changing market needs and manage bottle stocks more efficiently. Learn more about our learn more about our invisible product range »
Take the plunge with wine labels
Wine and spirits labels face very special handling and storage challenges. These labeling solutions must be specifically designed to have superb resistance to humid conditions and water, and must minimize the potential for label creasing when bottles are subject to cold storage and temperature fluctuations during shipping. Our specialized adhesives tolerate fluctuations in temperature and humidity during transport, storage and the retail environment and our wet strength additive (WSA) face stocks assure a lasting impression of a premium-label brand.
Silvervac WSA: Your label gets new life
Product packaging proves to heavily influence consumer purchasing decisions. How your product appears on the retail shelf is important, but what about the recognition of your brand during or after its consumption? The life of the label depends on many factors, including the environment that the product will be stored or consumed. Factors such as moisture, humidity and freezing conditions can adversely affect paper label stocks. Silvervac WSA, ideal for beverage, beer and spirits labeling, ensures your brand image survives throughout the lifecycle of your product.
Learn more about Silvervac WSA »