Home and personal care labeling brings a range of complex challenges – but also big rewards to those who can make their products stand out from the crowd. Consumers are attracted by strong brand imagery, but expect labels to stick and stay – whether on squeezable, contoured, or rigid containers. These products can encounter a wide variety of chemicals and are often used in moist, wet, and humid conditions over long periods of time, so water, oil, and chemical resistance is a must.
Providing high-quality products pays rich dividends for manufacturers. To maintain their leadership, brand owners are constantly innovating new products and packaging. Personal care labeling solutions must set a new standard for both aesthetics and performance.
Competitive production, maximum brand appeal
We offer exceptional product quality based on industry-leading production technology. Add this to a diverse range of materials that combine great looks and functionality, and you have the perfect foundation for maximum brand appeal. Everything leads up to the point of sale. Brand experts call it 'the moment of truth'. For the label, it starts with UPM Raflatac.