White papers



Pharmaceutical security labeling: No single prescription for serialization successhttp://www.upmraflatac.com/na/en/news/details/white-papers-pharmaPharmaceutical security labeling: No single prescription for serialization success<p>​</p><p><img src="http://assets.upmraflatac.com/Content%20images%20NEWS%20n%20PUBLICATIONS/pharma%20whitepaper.JPG" alt="" style="margin:5px;" /><br></p><p style="padding:0px 0px 1.25em;color:#606060;line-height:1.4;font-family:arial, helvetica, sans-serif;background-color:#ffffff;">Pharmaceutical counterfeiting, gray market diversion and tampering are complex problems with no easy answers. Despite the best efforts of product manufacturers, distributors and retailers to date, the industry loses $430 billion to counterfeit drug sales, endangering consumer safety, while subjecting manufacturers to reputational harm, lost revenues, and mass product recalls.<br></p><p style="padding:0px 0px 1.25em;color:#606060;line-height:1.4;font-family:arial, helvetica, sans-serif;background-color:#ffffff;">It’s no surprise that several governments have moved to secure the pharmaceutical supply chain by imposing stringent serialization requirements on value chain participants. Pharmaceutical companies realize that they need time to prove out solutions and get ready for legislative requirements. They’ll also have the opportunity to optimize supply chain processes and revenues if they move beyond mere serialization – to securing and authenticating products with the right combination of label technologies.<br></p><h3><img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/bluearrow1.png" alt="" style="margin:5px;width:35px;height:33px;font-family:"segoe ui semilight", "segoe ui", segoe, tahoma, helvetica, arial, sans-serif;font-size:1.46em;" /><a href="http://go.upmraflatac.com/serilization-wp" target="_blank">Download this white paper ››</a><br></h3><p><br></p>
UPM Raflatac and ALL Tag help retailers protect products – and profits – with EAS solutionhttp://www.upmraflatac.com/na/en/news/details/white-papers-all-tagUPM Raflatac and ALL Tag help retailers protect products – and profits – with EAS solution<p>​</p><p><img src="http://go.upmraflatac.com/l/37222/2015-08-10/2c1q8k/37222/119418/Track_0006_HR_cmyk.jpg" alt="" style="margin:5px;width:500px;height:469px;" /><br></p><p>$42 billion a year: That’s how much U.S. retailers lose to shrinkage, or the <a href="http://fortune.com/2015/01/26/us-retail-worker-theft/" target="_blank">diversion of goods</a> due to employee theft, customer shoplifting and other causes.</p><p>Merchants use EAS (electronic article surveillance) tags to protect goods ranging from high-value electronics, clothing and pharmaceuticals to toothbrushes and lightbulbs. “A big-box retailer might make the business decision to put an EAS label on everything that’s valued over $10,” says Joe Sirak, Director of Finance, ALL-Tag, which makes a wide array of security tags and labels for industry clients. ALL-Tag sells its EAS labels to product manufacturers who apply them to goods before shipping them to stores. EAS labels are a pass-fail application, triggering scanners at store entrances if customers don’t pay for goods and clerks don’t deactivate sensors or remove labels.</p><p><span class="ms-rteFontSize-4">Expanding into new markets with a domestic supplier</span></p><p>ALL-Tag, the second largest RF sensor label manufacturer in the world, was originally based in Manage, Belgium. When the company moved its headquarters to Boca Raton, Florida, and began building its Americas presence, it sought a domestic label supplier. Explains Sirak, “In 2011, we moved part of our manufacturing operations over here to the U.S. and two years later, centralized all of our production here. It was important to find domestic sources for label paper and adhesives.”<br></p><p>Sirak says ALL-Tag considered label stock manufacturers who could provide comparable products to the papers the company had used in Europe, ensure consistency with every order and guarantee delivery times. ALL-Tag also wanted to find a partner who could create custom label solutions to meet their specific business needs.</p><p><span class="ms-rteFontSize-4">Creating a custom security label</span><br></p><p>UPM Raflatac and ALL-Tag collaborated on creating an RF security label. The antenna is sandwiched between an opaque blue thermal transfer face sheet and a 40# white kraft liner with RP51 adhesive. UPM Raflatac stocks gray and black thermal transfer sheets, but custom-designed the blue face stock for ALL-Tag.</p><p>“UPM Raflatac put a blue opaque primer on the back of our label, which made it more opaque so that you couldn’t see that there was an antenna behind it,” says Sirak. “When you peel the label off the liner, the center part of the label is cut out. You can see the blue, which reinforces our branding.”</p><p>Sirak says that UPM Raflatac also customized the transfer tape, to ensure that the liner could be seamlessly removed. “UPM Raflatac added an extra thin film layer behind the antenna that basically flattens it out and helps the adhesive peel up easily,” says Sirak.</p><p>The company’s collaboration has led to other opportunities, and ALL-Tag is now running two of UPM Raflatac’s transfer adhesives.</p><p>“It’s very easy to work with UPM Raflatac,” says Sirak. “The sales staff is really knowledgeable, and there is a seamless handoff between sales, product development and customer service. So we’ve been very happy with the experience of working with them.”<br></p><h3><img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/bluearrow1.png" alt="" style="margin:5px;width:35px;font-family:"segoe ui semilight", "segoe ui", segoe, tahoma, helvetica, arial, sans-serif;font-size:1.46em;height:33px;" /><a href="http://www.upmraflatac.com/na/en/solutions-and-services/labeling-solutions/brand-protection-and-security">Learn more about our security portfolio »</a><br></h3><p><br></p>
Clear packaging and clear labels drive food sales ​http://www.upmraflatac.com/na/en/news/details/clear-packaging-and-clear-labels-drive-food-sales-Clear packaging and clear labels drive food sales ​<p><img src="http://go.upmraflatac.com/l/37222/2015-08-27/2h1wyy/37222/122942/food_unseen_image.jpg" alt="" style="margin:5px;width:568px;height:250px;" /><br></p><p style="line-height:1.4;padding:0px 0px 1.25em;color:#606060;font-family:arial, helvetica, sans-serif;background-color:#ffffff;">Clear packaging is transforming the food industry, enabling manufacturers to showcase food quality and motivate purchases at the “zero moment of truth” when buyers walk supermarket aisles.</p><p style="line-height:1.4;padding:0px 0px 1.25em;color:#606060;font-family:arial, helvetica, sans-serif;background-color:#ffffff;">This white paper features an in-depth interview with <strong>Dr. R. Andrew Hurley</strong>, Assistant Professor of Packaging Science at Clemson University and Research Associate at the Sonoco Institute of Packaging Design and Graphics. Dr. Hurley uses groundbreaking biometric research to assess consumers’ reactions to diverse packaging forms, ensuring that brands receive maximum ROI from these investments.</p><h3><img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/bluearrow1.png" alt="" style="margin:5px;width:35px;font-family:"segoe ui semilight", "segoe ui", segoe, tahoma, helvetica, arial, sans-serif;font-size:1.46em;" /> <a href="http://go.upmraflatac.com/l/37222/2017-07-17/lpbgzg" target="_blank">Download this white paper ››</a><br></h3><p><br></p>