Case studies

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Clemson University: UPM Raflatac’s Raflex MDO film plays integral role in Phoenix Challenge entryhttp://www.upmraflatac.com/na/en/news/details/upm-raflatacs-raflex-mdo-film-plays-integral-role-in-clemson-universitys-phoenix-challenge-entryClemson University: UPM Raflatac’s Raflex MDO film plays integral role in Phoenix Challenge entry<p>​Each year, students from colleges and universities across the United States and Canada come together to participate in the Phoenix Challenge Foundation’s college competition, which is designed to promote the growth of the flexographic printing process in the educational system throughout North America.</p> <p><img src="http://assets.upmraflatac.com/Content%20images%20NEWS%20n%20PUBLICATIONS/News-item-image-2.png" alt="" style="margin:5px;" /> </p><p>This year, Clemson University students chose one of UPM Raflatac's newest standard films, Raflex MDO, to be one of the featured products in their challenge entry.</p><p>According to Becky Bunch, a Graphic Communications Graduate Student at Clemson University and participant in the 2017 Phoenix Challenge, each year participating teams are given a prompt, and they then have to find a client/partner and fit into their branding, packaging and promotional needs using flexography. They also have specific rules to abide by during the competition to make sure all schools are on a level playing field. For example when it comes to printing, they have to use spot colors, they can only use four stations in printing and they can’t produce anything with continuous tone images. Each team submits two to three flexographically printed products to be submitted for judging. </p><h3>Introducing "Capability Brown"</h3><p>In this year’s Phoenix Challenge, Clemson University’s client/partner was the Flexographic Technical Association (FTA). Their goal was to promote the FTA to younger generations, as there is currently a gap in that area of the workforce, and to reinforce their scholarship program.</p><p>Clemson’s team was eager to help the FTA, and using their school’s capabilities, they created 24 products designed to promote all of the markets in flexo and hopefully entice people into the industry.</p><p>For their final submission, the Clemson team produced a multi-piece, mid-century modern, "recruiting kit" featuring fictional character, "Capability Brown". All of the elements within the kit are items that Capability interacted with on his way to a job interview – drinking cups, water bottle wrappers, tags, double-sided shampoo labels, stickers in his agenda and a plane ticket, just to name a few. "We tried to use a variety of trends in the industry and provide a real-life example that the younger generation could relate to," says Becky.</p><h3></h3><h3>Valuable partnerships with local industry contacts</h3><p>Many of the elements for Clemson’s recruiting kit were made obtained from their existing partnerships with local industry contacts, like UPM Raflatac, whose factory is located approximately 90 miles from the university. UPM Raflatac’s high-performance Raflex MDO conformable film label material was chosen to serve as the retro-looking, double-sided label on the squeezable shampoo bottle that Capability Brown interacted with as part of his daily routine.</p><p> </p><h3>"UPM Raflatac's Raflex MDO film materials were a really nice addition to our Capability Brown recruiting kit," says Becky. The labels gave us great performance on-press, conformed perfectly to the curves of the shampoo container without warping or creasing, and really helped our unique label designs stand out on that bottle. Thanks to their high-quality top-coating, these materials had excellent ink reception, and the graphics definitely popped."</h3><p> </p><p>So, how did the competition turn out for the Clemson team? Although they didn’t win first place and are still waiting to hear exactly where they placed in this year’s competition, Becky says she and her fellow teammates are extremely grateful for the industry relationships they are getting the chance to build along the way, like the one they have established with UPM Raflatac. "One of the great things we have are our local industry resources. It’s a great learning experience and way to get to know people before we go out into the industry ourselves."</p>
Green Man Brewery: Solved material challenges that were harming production efficiencyhttp://www.upmraflatac.com/na/en/news/details/green-man-brewery-ssGreen Man Brewery: Solved material challenges that were harming production efficiency<p>​<img alt="Green Man Brewery solved material challenges that were harming production efficency" src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/Green%20Man%20case%20study%20image.jpg" style="margin:5px;width:570px;" /><br>Green Man Brewery, one of Asheville, NC's leading breweries, experimented with different packaging strategies, including wet cold glue application for small batches and off-site bottling, before gearing up for production in-house.</p><p>With all the media hoopla over craft beer, it's easy to forget that original adopters like Green Man Brewery had to chart their own path. Green Man Brewery didn't have the options available to brewery owners today, such as portable packing lines, mobile canning, transparent and ultra-thin film label stocks and digital printing.</p><h2><img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/bluearrow1.png" alt="" style="margin:5px;width:35px;height:34px;" /><a href="http://go.upmraflatac.com/l/37222/2017-06-20/k7rlfd" target="_blank">Download this case study ››</a><br></h2><p><br></p><p><br></p>
Urban Chestnut: Single packaging solution fuels growth of two product lineshttp://www.upmraflatac.com/na/en/news/details/urban-chestnut-ssUrban Chestnut: Single packaging solution fuels growth of two product lines<p> <img src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/Urban%20Chesnut%20case%20study%20image.jpg" alt="" style="margin:5px;width:497px;height:349px;" /> <br> </p><p>Urban Chestnut’s brand is about urban sustainability. Its two locations in downtown Saint Louis are partially powered by solar panels; reuse water for cooling; and are LEED-certified. Although they primarily distribute in the Midwest market, Urban Chestnut has since expanded overseas, buying a brewery in Bavaria.</p><p>As industry experts, Urban Chestnut wanted to work with partners who would provide a high-quality, exceptional packaging solution that would meet their brand business growth objectives.</p><h2> ​<img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/bluearrow1.png" alt="" style="margin:5px;width:35px;height:34px;" /><a href="http://go.upmraflatac.com/l/37222/2017-06-20/k7rkyb" target="_blank">Download this case study ››</a></h2><p>    <br> </p>
Mother's Brewing: Using mobile canning and pressure sensitive film labels for its Backyard Beer serieshttp://www.upmraflatac.com/na/en/news/details/mother's-brewing-ssMother's Brewing: Using mobile canning and pressure sensitive film labels for its Backyard Beer series<p>​<img src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/Mothers%20Brewing%20case%20study%20image.jpg" alt="" style="margin:5px;width:476px;height:333px;" /></p><p>Mother's Brewing Company, based in Springfield, Missouri, taps into consumers' growing thirst for specialty, flavor-driven beers with their Backyard Beer Series. Much like other craft breweries, they face a packaging dilemma: how to support the small-batch, seasonal offerings that adventurous consumers seek.   </p><p>Mobile canning makes it easier for customers to take new products to market and grow their businesses, without up-front equipment or operational hassles. Craft breweries, like Mother's Brewing Company, can then create interesting and exotic beers on an on-going basis and compete in an innovation-driven market. </p><div><h2><a href="http://go.upmraflatac.com/mothersbrewing" target="_blank">​<img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/bluearrow1.png" alt="" style="margin:5px;width:35px;height:34px;" />Download this case study ››</a><br></h2><br></div>
Springfield Brewing Company's secret recipe: Converting to pressure sensitive labelshttp://www.upmraflatac.com/na/en/news/details/springfield-brewing-company-ssSpringfield Brewing Company's secret recipe: Converting to pressure sensitive labels<p>​<img src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/Springfield%20case%20study%20image.jpg" alt="" style="margin:5px;width:570px;height:399px;" /></p><p>Springfield Brewing Company, based in Springfield, Missouri, is a pioneer in the craft beer industry. The company is large enough to have its own bottling and application equipment on-site, and use an older-model applicator to affix cut-and-stack, glue-applied paper labels to bottles. While the equipment got the job done, it created operational headaches.  </p><p>Springfield Brewing Company knew that in order to boost sales and capture more market share, they would need to streamline operations. Pressure sensitive labeling solved the sticky situations created by glue-applied labels, allowing them to expand the business even further. </p><div><h2><a href="http://go.upmraflatac.com/l/37222/2017-06-20/k7rlxb" target="_blank">​<img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/bluearrow1.png" alt="" style="margin:5px;width:35px;height:34px;" />Download this case study ››</a><br></h2><br></div>
UPM Raflatac provides O-I Peldar with a custom and innovative labeling solution for their exclusive glass containershttp://www.upmraflatac.com/na/en/news/details/O-i-peldar-ssUPM Raflatac provides O-I Peldar with a custom and innovative labeling solution for their exclusive glass containers<h2> <span aria-hidden="true"></span>It was love at first sight:  O-I Peldar glass meets UPM Raflatac label stock. </h2><p> <img src="http://internet-assets-edit.upmraflatac.group.upm.com/Content%20images%20NEWS%20n%20PUBLICATIONS/I-O-image-success-story.png" alt="" style="margin:5px;width:532px;" /> </p><p> <span aria-hidden="true"></span>With UPM Raflatac self-adhesive solutions, O-I Peldar has found the perfect companion to continue innovating high-quality, revolutionary designs for glass labels.</p><p>Unlike wet-glue labels, self-adhesive solutions give O-I Peldar the ability to utilize a wider range of materials and finishes – as well as a variety of label shapes and sizes – providing designers with the limitless possibilities and freedom they need to portray a brand’s image on the label. </p><h2> <img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/bluearrow1.png" alt="" style="margin:5px;width:35px;height:34px;" /><a href="http://go.upmraflatac.com/l/37222/2017-06-20/k7rlvg" target="_blank">Download this case study ››</a><br></h2>
Three Olives: J.R. Cole Industries and UPM Raflatac help bottle up successful flavored vodka launchhttp://www.upmraflatac.com/na/en/news/details/three-olives-ssThree Olives: J.R. Cole Industries and UPM Raflatac help bottle up successful flavored vodka launch<p>​<img src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/Three%20Olives%20case%20study%20image.jpg" alt="" style="margin:5px;width:514px;height:361px;" /><br></p><p>Flavored liquors have been keeping spirits<span lang="EN-GB" style="line-height:107%;font-family:calibri, sans-serif;font-size:11pt;">— </span>and sales<span lang="EN-GB" style="line-height:107%;font-family:calibri, sans-serif;font-size:11pt;">—</span> high for distilleries and importers alike. When Three Olives® cherry and grape vodkas developed cult-like followings, it was an easy decision for parent company Proximo Spirits to expand its line-up of flavored vodka products. </p><p>Obviously, Three Olives<span aria-hidden="true"></span>® packaging had to reinforce its reputation as a super-premium vodka maker. The vodka line's glass bottles are tall and sinuous, etched for an arresting frosted appearance. So product labels would need to accentuate the bottles' modern, elegant lines. <br></p><div><h2><a href="http://go.upmraflatac.com/l/37222/2017-06-20/k7rlv8" target="_blank">​<img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/bluearrow1.png" alt="" style="margin:5px;width:35px;height:34px;" />Download this case study ››</a><br></h2></div>
Prime Package and Label: A clear and frothy forecast innovating craft beverage labels with VANISH™ filmshttp://www.upmraflatac.com/na/en/news/details/Prime-Package-and-Label-4hands-ssPrime Package and Label: A clear and frothy forecast innovating craft beverage labels with VANISH™ films<p>​<img alt="A clear and frothy forecast: UPM Raflatac and Prime Package and Label innovate craft beverage labels with VANISH™ films" src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/4%20Hands%20case%20study%20image.jpg" style="margin:5px;width:570px;height:388px;" /> <br>Prime Package and Label, LLC (PPL), a Saint Louis, Missouri-based converter, serves both ends of the market: working with large beverage manufacturers and small brands. PPL, like many other printers, is seeking to grow its craft beer business, a category currently experiencing heady, double-digit growth each year.  </p><p>Despite their bright prospects, individual brewers experience challenges when it comes to packaging and distributing their products. PPL is always looking for innovative and elegant solutions that they can introduce to potential customers. </p><h2><img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/bluearrow1.png" alt="" style="margin:5px;width:35px;height:33px;color:#0072c6;font-family:"segoe ui semilight", "segoe ui", segoe, tahoma, helvetica, arial, sans-serif;font-size:1.46em;" /><a href="http://go.upmraflatac.com/l/37222/2017-06-20/k7rlds" target="_blank">Download this case study ››</a><br></h2><p> </p><p><br></p><p><br></p>
Black River Juice: Premium beverage company uses ultra-thin PET VANISH™ labels to help fuel business growthhttp://www.upmraflatac.com/na/en/news/details/Black-river-juice-ssBlack River Juice: Premium beverage company uses ultra-thin PET VANISH™ labels to help fuel business growth<p>​<img src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/Black%20River%20case%20study%20image.jpg" alt="" style="margin:5px;width:500px;height:351px;" /></p><p>Black River Juice, the ultimate "back to the earth" organic beverage company, wanted to expand its reach in Canada and enter the U.S. and Asian markets. However, the juice industry is fiercely competitive. To spur significant sales growth and influence point-of-sales decision making, Black River Juice knew they needed a new packaging strategy.</p><div><h2><img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/bluearrow1.png" alt="" style="margin:5px;width:35px;height:34px;" /><a href="http://go.upmraflatac.com/l/37222/2017-06-20/k7rlx6">Download this case study ››</a><br></h2><br></div>
Hub Labels: Introduces ultra-thin VANISH films to Jailbreak Brewing Company to help expand craft beer linehttp://www.upmraflatac.com/na/en/news/details/hub-labels-ssHub Labels: Introduces ultra-thin VANISH films to Jailbreak Brewing Company to help expand craft beer line<p>​<img src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/Jailbreak%20case%20study%20image.jpg" alt="" style="margin:5px;width:482px;height:337px;" /><br>Jailbreak Brewing Company is a production craft brewery located in Laurel, MD. Their artfully crafted beer is meant to be an escape from whatever drama is present in your life. </p><p>They don't use artificial ingredients and most of their beers are vegan and certified kosher; using mainly regional, fresh ingredients to make their beers. In addition to serving their beers to hundreds of restaurants, bars and retailers across the state, they also operate a taproom. While sampling one of the brews you can watch the brew team make the next batch of fresh Jailbreak beer. </p><h2><img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/Content%20images%20SOLUTIONS%20n%20SERVICES/AM/bluearrow1.png" alt="" style="margin:5px;width:35px;height:34px;" /><a href="http://go.upmraflatac.com/Jailbreak_Brewing_story" target="_blank">Download this case study ››</a><br></h2><p><br></p><p> </p>
Cielo e Terra: Assessing environmental impacts of wine bottleshttp://www.upmraflatac.com/na/en/news/details/cielo-e-terra-and-upm-raflatac-cooperate-on-lifecycle-assesmentCielo e Terra: Assessing environmental impacts of wine bottles<p>UPM Raflatac has cooperated with leading Italian wine producer Cielo e Terra on a life-cycle assessment (LCA) to study the environmental impacts of wine bottles. The comprehensive study took into account the full life cycle of the wine bottle and related packaging elements, and was performed in accordance with ISO 14040/44 standards. The study will be presented in a congress organised in connection to Vinitaly, international exhibition on wine and spirits, on 12th April 2016.</p><p><img alt="UPM Raflatac cooperates with Italian wine producer Cielo e Terra on lifecycle assessment" src="http://assets.upmraflatac.com/News%20images/2016/UPM-Raflatac-Cielo-e-Terra-Freschello-Rosso-Vivo-w570px.jpg" style="margin:5px;" /> </p><p>“Our aim is to better understand the environmental impacts related to our products and, together with our suppliers, find new ways to reduce them. The impacts of our recent investments in renewable energy are clearly visible in the results of the LCA study,” says <strong>Giampietro Povolo</strong>, Finance and Operation Manager, Cielo e Terra. “When comparing the years before and after the investments, we can identify reductions in greenhouse gas emissions of 10% and water consumption of 24% during the life cycle of a wine bottle.”</p><p>The LCA demonstrated that glass production has the most significant environmental impact in the wine bottle product life cycle. Energy and fuels used on site, as well as secondary and tertiary packaging such as boxes, pallets and plastic wrapping, are also significant for a number of life-cycle impact categories.</p><p>Corporate social responsibility has long been an important focus for Cielo e Terra, and the company already prints a significant proportion of its labels on UPM Raflatac’s FSC<sup>TM</sup> and PEFC<sup>TM</sup>-certified materials, sourced from sustainably managed forests. Cielo e Terra also participates in UPM Raflatac’s RafCycle programme, where the discarded glassine backing paper from the label application process is collected and recycled into new paper at UPM Raflatac’s specialist Plattling mill in Germany.</p><p>“Our cooperation with Cielo e Terra in sustainability topics began with the RafCycle programme in 2013, says <strong>Stefano Pistoni</strong>, End-Use Manager, Wine and Spirits at UPM Raflatac EMEIA. “The joint LCA study is a natural continuation of this dialogue and a unique example of how a label producer and wine bottler can work together on sustainability topics.”</p><p> <strong>For further information please contact:</strong><br>Stefano Pistoni, End-Use Manager, Wine & Spirits, UPM Raflatac EMEIA</p><p> </p><p> <strong>Read more:</strong></p><ul><li> <a href="http://www.upmraflatac.com/emea/en/solutions-and-services/product-ranges-and-services/labellife">Make sustainable choices based on the most comprehensive lifecycle assesment in the industry</a></li></ul><p> </p>

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