Sustainable development with partnerships

​At UPM Raflatac we are committed to reducing the impacts of our operations, and taking responsibility for the effects we have on the environment and society as a whole.

For example In Poland, we’ve signed an environmental partnership with the WWF Poland to help build fish passes into river dams. Events were organized to share the project outcomes and exchange environmental knowledge with customers. This partnership has been renewed in 2014 and UPM Raflatac will, for instance, organize a field trip to allow WWF Poland experts to learn about best practices implemented in Finland.

In addition to NGO partnerships, UPM Raflatac partners on environmental topics with customers and brand owners using our products.

Sustainable Packaging Coalition

UPM Raflatac has reinforced its commitment to building a more sustainable world by joining the Sustainable Packaging Coalition® (SPC). The SPC is a membership-based collaborative led by an independent non-profit that believes in the power of industry to make packaging more sustainable. UPM Raflatac joins more than 200 member companies, government officials and academic institutions.

Through strong member support, an informed and science-based approach, supply chain collaborations and continuous outreach, the SPC endeavors to build packaging systems that encourage economic prosperity and a sustainable flow of materials. Sustainability is one of the key drivers of UPM Raflatac's product development – the company's labels are sustainable by design. UPM Raflatac supports environmental responsibility throughout the entire label lifecycle, from raw material sourcing to end-of-life treatment like recycling. Labels matter and they can have a significant influence on the sustainability of packaging. That's why UPM Raflatac aims to be the pressure-sensitive label industry's sustainability leader and partner of choice.

Masi Agricola and Unilever

Another significant example of these partnerships is the RafCycle liner waste recycling partnership implemented in Italy with wine producer Masi Agricola. Working locally with a leading company in paper recovery, L.C.I., we make sure that Masi’s release liner waste is collected and recycled into new paper at the UPM Platting paper factory.

According to our LCA calculation based on Masi’s production scenarios, diverting the liner waste from landfill and recycling it, enabled Masi to reduce their CO2 emissions by 26%.

Also, our collaboration philosophy is our partnership with Unilever. Our common goal is to reduce environmental impacts and make well-informed, sustainable choices when designing future label products.

Cooperating with a globally leading label printer, we extended the UPM Raflatac LCA model in order to help Unilever make informed choices for future label design and sustainable sourcing activities.