Touch Automation

Keep in touch with your products: You’re an industry leader in automated dispensing solutions for movies, music and video games. With your systems found in over a thousand stores, you’re looking for a way to enhance consumer processes, cut down on shrinkage and reduce the threat of theft. What are your options?

The most straightforward solution is to enlist the help of a company with more than a decade of experience working with RFID. That’s the decision Touch Automation made when it developed its state of the art DVD self-service rental system. By using UPM Raflatac’s sophisticated technology, Touch Automation aimed to gain near real time insight into the availability and financial performance of every single one of its systems.

With UPM Raflatac’s BullsEye HF tag, Touch Automation solved all its problems in one go. As well as streamlining its inventory processes, the tags on its products mean retailers can gain higher revenue per system by monitoring rentals and purchases. The option to return DVDs to any self-service system is more convenient for customers too. Tags are also helping to authenticate goods, while reducing theft and losses.

There are plenty of reasons for Brian Fitzpatrick, Touch Automation’s Director of Engineering to be happy. “We sought a partner who could deliver tags that would perform across hundreds of thousands of read cycles. The BullsEye tag had everything we were looking for. It is an exceptional performer, available in the right volumes, form factor, tag protocol and adhesive combinations. We use UPM Raflatac tags exclusively across all of our CD and DVD products.”

As a result of sophisticated products like the BullsEye, not only are inventories getting a whole lot easier to manage but theft and shrinkage in the rentals industry is being reduced. If you are looking for a partner that can keep you in touch with your products, no matter where they are, then be sure to contact UPM Raflatac.