UPM Raflatac debuts new item-level RFID solutions for multiple industry applications at RFID Journal Live!

UPM Raflatac is pleased to announce that it will be demonstrating innovative new RFID solutions and products at “Putting RFID 2 Work,” the seventh annual RFID Journal Live! conference and exhibition, which will be held April 27-29, 2009, in Orlando, Florida. UPM Raflatac has teamed with other industry leaders to design item-level RFID solutions enabling companies to drive revenues, reduce costs and decrease the error and waste associated with challenging business processes. Visitors to UPM Raflatac’s booth (#1804) will have the opportunity to interact with:

• An RFID-enabled item-level tagging and validation solution, designed by UPM Raflatac, Zebra and Impinj, which enables business users to validate and monitor the contents of packages before and after they are sealed. Attendees should plan on visiting all three partner booths to learn more about the system and obtain show takeaways; items will be tagged, boxed and validated at the Impinj booth (#509), demonstrating the solution in action.
• An item-level inventory management system for retail promotional items, developed by Alliance, a RockTenn company, and Seeonic that uses UPM Raflatac UHF Gen2 DVD Spine tags to improve the manufacturing, distribution, management and marketing of high value promotional items such as entertainment DVDs.
• An RFID Near-Field Communication (NFC) demo by Nokia that shows how RFID can transform the shopping experience. The solution uses cards equipped with UPM Raflatac BullsEye NFC tags to transmit valuable product and promotional data on different products, including wine and beer, media, apparel and Nokia merchandise, to Nokia phones.
• Product and jewelry demonstrations that illustrate RFID’s ability to improve applications such as retail inventory management, sporting event logistics, customer loyalty programs and more.

UPM Raflatac has also been nominated for a Best in Show award at the conference for its collaboration with Blue Spark Technologies to develop a passive EPC Gen2 RFID inlay capable of providing battery-assisted read ranges of up to 150 feet.

For further information, please contact:
Mr Jan Svoboda, Sales and Marketing Director, Americas, RFID, UPM Raflatac
Tel. +1 805 312 4679