Home and Personal Care Labelling

Personal care labelling covers a wide range of applications from mass market products to luxury goods in the areas of hair care, skin care, oral hygiene, sun care, bath and shower, fragrances and perfumes as well as colour cosmetics.

The personal care industry sets high technical requirements for its labels. Flexible packages need flexible labels. Many end-uses call for waterproof materials, and the contents of the products necessitate good oil and chemical resistance.

UPM Raflatac’s range of polyethylenes (PEs) and polypropylenes (PPs) covers the majority of applications. Clear filmic labels on clear or opaque packaging create a no-label-look. An environmentally friendly UV hot melt adhesive has been developed for use with a wide range of face materials for open-closure (resealable) labelling.

Raflex is UPM Raflatac’s own innovation in filmic labelling. This unique polyolefin-based face material combines the conformability and flexibility required for contoured and squeezable packing with high clarity. These are the most valued properties of PE and PP in a single material designed for personal care applications.

The home care market is still dominated by the use of paper-based labelstocks. Due to the demand for better looking packages however, the use of filmic labels on under-the-sink products is also growing rapidly. UPM Raflatac also has a large range of paper-based label materials for various home care applications.