UPM Raflatac Europe > Labelstock Products > Labelling Solutions > Digital

Digital Labelling

Speed, flexibility and strong shelf appeal are vital in today’s market where products compete for consumers’ attention. The capacity for shorter, on-demand print runs and complete customization makes digital printing a valuable complement to conventional printing technologies.

  • Short print runs of high-quality labels:
    Flexibility for small product volumes and short product lifecycles
  • Printing on demand:
    Reduced stocks, fast and efficient market response
  • Multi-versioning:
    Unlimited variability for consumer groups and customization
Every label can be different if required. This makes digital printing uniquely suited to multi-versioning – producing labels for language versions, smaller groups of customers, variable information and personalization.

Electrophotographic and inkjet technologies

The primary digital roll-to-roll label printing technologies are electrophotographic and inkjet.

  • The digital market leader is HP Indigo, which uses liquid toner based electrophotography to produce high-quality print results on dedicated HP Indigo labelstock.
  • Xeikon uses dry toner based electrophotography. Like HP Indigo, Xeikon has been present on the digital market from the beginning. A key benefit of Xeikon is that, in most cases, conventional printing media can be used.
  • UV inkjet systems are emerging technologies expected to see continuing advances in quality and reliability. UV inkjet performance is rapidly improving to encourage a good market uptake due to the balance of speed, print result and printability it offers on standard materials.

UPM Raflatac digital labelstock
– food to pharmaceuticals

UPM Raflatac is an HP Indigo Preferred Media Partner; we offer dedicated HP Indigo products backed by preferred HP support.

UPM Raflatac materials provide good results on Xeikon presses without additional surface treatment, and we offer a comprehensive range of papers and films qualified by Xeikon.

UV-inkjet systems are also compatible with most label materials.

Contact UPM Raflatac Sales for assistance finding the right labelstock for your digital printing processes and end-uses.

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