Something new for PET bottle-to-bottle recycling
More and more beverages now come in PET packaging, and the latest technology has made it possible to recycle returned bottles into new. While standard wrap-around label designs have their limitations, we have the solution for brand differentiation that everyone’s been waiting for. It's premium and it's unique, and we’ve named it Rafwash.
The key to the Rafwash labelstocks is a new temperature-sensitive adhesive – RC 7W.
In the latest recycling processes, PET bottles carrying Rafwash labels are crushed and washed in a hot caustic bath. The adhesive releases with the label face material, and food-grade PET is recovered and recycled into new bottles.
The final touch? Another Rafwash label of unique design.
Differentiation, differentiation, differentiation…
It can hardly be emphasized enough, and now it’s finally possible with innovative label shapes carrying the highest quality graphics on a wider choice of PET bottle profile.
Consumers will also stay loyal to the brand: unlike some wrap-arounds, Rafwash labels stay put to make sure bottle deposits are returned to their owners’ pockets.
Three Rafwash labelstocks are available:
For more information, please contact your nearest UPM Raflatac representative.