Holographic materials
Have you ever faced a shelf full of products, finding it difficult to know which one to choose?
Research shows that it takes us no more than seven seconds to make our decisions at the point of purchase. We don’t read the labels, but respond to the way the product and its packaging look and feel.
These seven seconds even have a name – ‘the first moment of truth’. Brand-owners consider this to be the most significant window of opportunity for marketing their products.
Glitz at the point of purchase
Holographic materials provide an ideal way to overcome this brand-owner challenge. They create a glitzy, shiny effect that helps packages stand out on store shelves, attracting and captivating consumers.
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Holo Rainbow |
Holo Security |
Holo Sparkling |
Holo Tetragon |
Holo Stardust |
UPM Raflatac offers:
- standard holographic materials in the most commonly used holographic patterns: based on paper, PP and PET for different conditions, with adhesive choices for labelling various substrates.
- a wider choice of holographic patterns from non-stock products; contact us for more information and samples.
- custom-made holographic patterns: we’ll help you create your own unique pattern which you can register in the IHMA (International Hologram Manufacturers Association) database.