The sustainability of label solutions

The UPM Raflatac story began in the early 1970s with an industry-first: a solvent-free adhesive. Since then, we’ve continued with a long history of developing labeling products and solutions that offer real environmental benefits. Today, we not only provide sustainable products but also offer holistic and sustainable label solutions to printers, brand owners, and packers. We are here to help mitigating their environmental impact throughout the entire label value chain, in every choice they make.

​Ecodesign – the starting point for sustainable solutions

To create sustainable label solutions, we start with our ecodesign approach. Ecodesign is used to make design choices that consider every step in the life cycle, including raw material choices, label production, transportation, printing, dispensing and end-of-life.

We cooperate closely with all parties involved in the value chain including suppliers, converters, and brand owners. And we work with them to provide a comprehensive and integrated understanding of the entire label life cycle and how it could be improved. For example, our ecodesigned label solutions help our partners to make sustainable choices for their packaging by increasing the use of renewable materials in their packaging design, improving the recyclability of their packages, and reducing their production waste by choosing resource optimized labels that also reduce the need for raw materials.

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