Sustainability in action

We aim to make labels a visible and sustainable part of the life-cycle of all products. Labels matter and here you can see sustainability in action. ​

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Leading the way in sustainable labeling of wine, spirits, and craft beveragehttp://www.upmraflatac.com/emea/en/news/details/leading-the-way-in-sustainable-labeling-of-wine-spirits-and-craft-beverageLeading the way in sustainable labeling of wine, spirits, and craft beverage<p>In recent years the wine, spirits, and craft beverage sector has continued its push for improved sustainability by increasingly adopting certified label stock sourced from responsibly managed forests. Certified label papers are fast becoming the norm rather than the exception, and UPM Raflatac is supporting the industry by continuously expanding its range of eco-designed products to serve this growing need.</p><p><img src="http://assets.upmraflatac.com/News%20images/2018/sustainable-wsc-labeling.jpg" alt="" style="margin:5px;" /></p><p>Using sustainably sourced raw materials is always the first step in our sustainable-by-design process. At UPM Raflatac we have been expanding our range of certified label faces for the wine, spirits, and craft beverage segment to make it even easier for our customers – label converters and brand owners – to make sustainable choices for a smarter future. <br> <br>Currently, over 75% of European label materials used for wine, spirits, and craft beverage applications are made from PEFC™ or FSC™ certified papers. This means we are close to achieving our ambitious goal of having all our label products for this segment certified. These certifications ensure that the wood raw material used in our products is legally sourced and originates from sustainably managed forests. In just nine years we have increased the number of UPM Raflatac certified label products from zero to over 850. By expanding our label material range with the goal of achieving 100% certified products, we are helping to make it as easy as possible for customers and brand owners to make sustainable choices. ​</p><h2><em style="color:#76b82a;">"Currently, over 75% of European label materials used for wine, spirits, and craft beverage applications are made from PEFC™ or FSC™ certified papers."</em></h2><p>     <br>The label material is just one part of the story, though. Using our Label Life tool – based on the Life Cycle Assessment (LCA) method – we evaluate the environmental impacts associated with our products over their entire lifecycle, from raw material sourcing to end of life. What’s more, we also offer resource-optimized paper products to lighten the environmental load, while our release liners can be recycled through the RafCycle waste management concept.<br> <br>Find out more about how our sustainable labeling solutions for wine, spirits, and craft beverage <a href="/emea/en/solutions-and-services/labeling-solutions/wine-and-spirits/sustainable-wine-labels" target="_blank">help you reach your environmental targets</a>, and <a href="/emea/en/solutions-and-services/labeling-solutions/wine-and-spirits" target="_blank">discover our full range of labeling solutions for this segment</a>.<br> <br>You can also read about how we cooperated with leading Italian wine producer Cielo e Terra to better understand <a href="/emea/en/news/details/cielo-e-terra-and-upm-raflatac-cooperate-on-lifecycle-assesment" target="_blank">the environmental impact of wine bottles</a>.</p>
MUS Verpakkingen: Testing a biobased film solution for can labelinghttp://www.upmraflatac.com/emea/en/news/details/mus-verpakkingen-testing-a-biobased-film-solution-for-can-labelingMUS Verpakkingen: Testing a biobased film solution for can labeling<p>​MUS, a supplier of metal packaging and closures, has partnered with UPM Raflatac to find a more sustainable alternative for their current label material solution. Historically, MUS’s products have primarily been used in the paint and chemical markets, but today MUS provides a wide assortment of cans, closures and aerosols for the cosmetic and food industries, too. </p><p><img src="http://assets.upmraflatac.com/News%20images/2017/RafBio2-570.jpg" alt="" style="margin:0px;" /></p><p>Together with UPM Raflatac, MUS has tested the new RafBio PE material in application. RafBio PE is a sustainable alternative to standard PE film and is made from sugarcane ethanol containing more than 80 % renewable plant-based raw material. This ecodesigned film material reduces greenhouse gas emissions and is recyclable within the same recycling streams as fossil-based PE. </p><p>For the test series, MUS has labeled 1 liter cylindrical cans with RafBio PE Clear FTC 85 film. The plan is to use RafBio label material for other sizes, too, as the labeled range of cans goes from 125 mm to 5 liters. </p><p>In the EU, the recycling rate of metal cans is as high as 70 %. Metal cans can be recycled indefinitely, which makes them a part of circular economy. The asset of having a sustainable labeling solution for metal cans serves not only the customers but the environment too. </p><p>As a renewable material, RafBio PE Clear FTC 85 substitutes fossil-based raw materials and reduces CO2 emission in product decoration and identification leading to ecodesigned packaging.</p><p>“The recycling rate of cans in the Netherlands is at 95%. Having the RafBio PE label strengthens our product proposition even further and helps us create a very sustainable product – something a growing number of our customers consider very important,” says <strong>Willem Mus</strong>, CEO of MUS Verpakkingen.</p><p>In addition to testing this new sustainable label material, MUS has also joined UPM Raflatac’s RafCycle® program to recycle its glassine liner. After collection, glassine liner is given a new life as magazine paper at UPM Plattling in Germany. </p><p><a href="http://assets.upmraflatac.com/PDF/News%20and%20Publications/UPM_Raflatac_SuccessStory_Mus%20Verpakkingen.pdf" target="_blank"><img class="ms-asset-icon ms-rtePosition-4" src="/_layouts/images/icpdf.png" alt="" />Download the case study » </a></p><p><strong></strong> <img src="http://assets.upmraflatac.com/News%20images/2017/RafBio-ladder.jpg" alt="" style="margin:0px;" /></p><p><strong>Client:</strong> <a href="http://www.musverpakkingen.nl/en/" target="_blank">MUS Verpakkingen </a><br><strong>Label material:</strong> RafBio PE Clear FTC 85 By UPM Raflatac</p><p>    </p><p>   </p>
Marsalkka: Craft beer in labeled and recyclable canhttp://www.upmraflatac.com/emea/en/news/details/upm-raflatac’s-vanish-fit-for-labelling-recyclable-aluminium-beverage-cansMarsalkka: Craft beer in labeled and recyclable can<p> <strong>VANISH™ fit for labelling recyclable aluminium beverage cans in Europe ​</strong></p><p>Beverage cans labelled with UPM Raflatac’s VANISH™ film can now be recycled in Europe. Novelis, the world’s largest recycler of aluminium cans, confirms that the thin 23-micron VANISH™ label has proven sufficiently light in order not to affect the quality of the recycled aluminium.</p><p>UPM Raflatac’s ultra-thin VANISH™ PET film enables three functionalities previously considered unviable or impossible: self-adhesive labeling on beverage cans, recyclability with aluminium cans, and the opportunity for beverage brands to market small batches cost-effectively.</p><p><img class="ms-rtePosition-4" alt="VANISH™ fit for labelling recyclable aluminium beverage cans in Europe ​" src="http://assets.upmraflatac.com/News%20images/2016/Marsalkka-recyclable-label-570px.jpg" style="margin:5px 0px;" /> </p><h2>Cost-efficiency and flexibility for small batches</h2><p>The Saimaan Juomatehdas brewery in Finland is the first company in Europe to adopt VANISH™ by launching a craft beer in labeled aluminium cans, which are integrated into a refundable deposit system for recycling. The recycling system for beverage containers in Finland is renowned as the world’s most effective. Returnable, refundable deposit cans are the most recycled container category, with a recycling rate as high as 95%.</p><p>In particular, and because direct-printed cans aren’t manufactured in small volumes, self-adhesive labeling is a necessity for canning smaller batches cost-effectively. Self-adhesive labels can also be produced quickly in comparison to directly decorated cans, enabling beverage producers to respond flexibly to consumer demand and engage in promotional activity without risking container overstocks.</p><p>“Saimaan Juomatehdas is committed to sustainability, so we wanted to come up with a canning solution for our smaller beverage batches that would match our principles. We explored different options and discovered the VANISH™ label material. Together with UPM Raflatac and Auraprint, a printing house specializing in labeling solutions, we started looking into the possibility of applying it to recyclable cans – and everything started to fall into place,” comments <strong>Jussi Laukkanen</strong>, CEO, Saimaan Juomatehdas.</p><p> </p><h2>Striking levels of differentiation</h2><p><img class="ms-rtePosition-2" src="http://assets.upmraflatac.com/News%20images/2016/Marsalkka-Vanish-label-150px.jpg" alt="" style="margin:5px;" />VANISH™ brings all the visual presentation benefits of self-adhesive label printing technology to canned beverages, especially compared to traditional direct print. Together with an impressive no-label look, new levels of product differentiation are achievable with striking decoration opportunities and premium finishes such as high-gloss and vivid colouration, fine detail and photographic imaging.</p><p>“Our end-customers in the beverage industry place high value on their product packaging. VANISH™ is an attractive and exceptionally versatile label material – and an ideal choice for companies like Saimaan Juomatehdas which strive to create high-quality products that are visually impressive,” evaluates <strong>Tuomo Wall</strong>, Director, Films, UPM Raflatac.</p><p>“VANISH™ also introduces a solution for product decoration on smaller batches of beer and other beverages in a way that’s economically viable and at the same time environmentally conscious. Brand owners in Europe now have a recycling-compatible choice for greatly enhanced product presentation that meets their own as well as UPM Raflatac’s commitment to providing sustainable solutions.”</p><p> <img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Arrow.JPG" alt="" style="margin:5px;" /> <a href="http://www.upmraflatac.com/emea/en/solutions-and-services/labeling-solutions/beverage">Learn more about our beverage label solutions</a></p><p> <strong>For further information please contact: </strong> <br>Mr Tuomo Wall, Director, Films, UPM Raflatac</p><p> </p><p> </p>
Cielo e Terra: Assessing environmental impacts of wine bottleshttp://www.upmraflatac.com/emea/en/news/details/cielo-e-terra-and-upm-raflatac-cooperate-on-lifecycle-assesmentCielo e Terra: Assessing environmental impacts of wine bottles<p>UPM Raflatac has cooperated with leading Italian wine producer Cielo e Terra on a life-cycle assessment (LCA) to study the environmental impacts of wine bottles. The comprehensive study took into account the full life cycle of the wine bottle and related packaging elements, and was performed in accordance with ISO 14040/44 standards. The study will be presented in a congress organised in connection to Vinitaly, international exhibition on wine and spirits, on 12th April 2016.</p><p><img alt="UPM Raflatac cooperates with Italian wine producer Cielo e Terra on lifecycle assessment" src="http://assets.upmraflatac.com/News%20images/2016/UPM-Raflatac-Cielo-e-Terra-Freschello-Rosso-Vivo-w570px.jpg" style="margin:5px;" /> </p><p>“Our aim is to better understand the environmental impacts related to our products and, together with our suppliers, find new ways to reduce them. The impacts of our recent investments in renewable energy are clearly visible in the results of the LCA study,” says <strong>Giampietro Povolo</strong>, Finance and Operation Manager, Cielo e Terra. “When comparing the years before and after the investments, we can identify reductions in greenhouse gas emissions of 10% and water consumption of 24% during the life cycle of a wine bottle.”</p><p>The LCA demonstrated that glass production has the most significant environmental impact in the wine bottle product life cycle. Energy and fuels used on site, as well as secondary and tertiary packaging such as boxes, pallets and plastic wrapping, are also significant for a number of life-cycle impact categories.</p><p>Corporate social responsibility has long been an important focus for Cielo e Terra, and the company already prints a significant proportion of its labels on UPM Raflatac’s FSC<sup>TM</sup> and PEFC<sup>TM</sup>-certified materials, sourced from sustainably managed forests. Cielo e Terra also participates in UPM Raflatac’s RafCycle programme, where the discarded glassine backing paper from the label application process is collected and recycled into new paper at UPM Raflatac’s specialist Plattling mill in Germany.</p><p>“Our cooperation with Cielo e Terra in sustainability topics began with the RafCycle programme in 2013, says <strong>Stefano Pistoni</strong>, End-Use Manager, Wine and Spirits at UPM Raflatac EMEIA. “The joint LCA study is a natural continuation of this dialogue and a unique example of how a label producer and wine bottler can work together on sustainability topics.”</p><p> <strong>For further information please contact:</strong><br>Stefano Pistoni, End-Use Manager, Wine & Spirits, UPM Raflatac EMEIA</p><p> </p><p> <strong>Read more:</strong></p><ul><li> <a href="http://www.upmraflatac.com/emea/en/solutions-and-services/product-ranges-and-services/labellife">Make sustainable choices based on the most comprehensive lifecycle assesment in the industry</a></li></ul><p> </p>