What makes the consumer pick your product from the shelf? At the point of sale, the label is what communicates your brand – what it is that makes you different, and the value consumers perceive in your wine or spirit.
UPM Raflatac red wine label face stocks are your canvas for expression. Our labels give you the tools you need to communicate your brand, engage with consumers, and achieve impact and differentiation.
We offer a wide range of coated, uncoated, textured, and metallized papers and films, as well as holographic, foil, and non-metallized filmic label faces. Our labels can be used with a full range of printing techniques including digital, as well as complementary embellishments like embossing and hot foiling.
What Studio Parr says about our label materials
“We wanted to create a response that was both inspirational and functional – from the project outset we saw the potential to create something visually stunning and unique, clearly positioning UPM Raflatac as an industry-leading specialist.” -Will Parr, Creative Director, Studio Parr
The best label adhesives for red wines
RP30 is specially formulated for wine labeling with paper face stocks, and meets the lifecycle challenges of wine bottles.High initial tack on the dispensing line gives superior adhesion even on moist and cold surfaces, without label slide. Good tolerance to fluctuations in temperature andhumidity keeps labels looking their best, from bottling and storage to serving.
RP30W offers the very latest wash-off performance for paper labels on wines. This adhesive has good performance on the label dispensing line, with reliable bottle application even in cold conditions.