Enjoy the best with labels for wines and spirits

In the competitive wine and spirits industry, it’s all about your brand and how you portray it on the bottle. Brand owners from microbreweries to leading global producers compete for space on crowded retail shelves.

UPM Raflatac helps you to make eye-catching wine bottle and spirits labels that provide a powerful edge in attracting consumers. We offer coated, uncoated, textured, and metallized papers and films, as well as holographic, foil, and non-metallized filmic label faces. We also offer water and ice-resistant materials and adhesives along with ultra-clear films to create a versatile range of labeling options.

Watch the video about labeling wine and spirits bottles
Horizontal divider
Wine label sample book

 What Studio Parr says about our label materials

“We wanted to create a response that was both inspirational and functional – from the project outset we saw the potential to create something visually stunning and unique, clearly positioning UPM Raflatac as an industry-leading specialist.”

Will Parr, Creative Director, Studio Parr

 Product search

Horizontal divider
Horizontal divider

Aesthetic appeal meets unbeatable performance

Labels made of textured or embossed paper create an artisan or antique effect that resonates with consumers. Our metallized papers and foils help achieve high visual impact, present a premium image, and reinforce an impression of quality.

Our Ice and Ice Premium products not only look good, they’re designed to survive changes in temperature and humidity without peeling, curling, edge lifting, or wrinkling. Even after spending hours in an ice bucket, our Ice Premium labels won’t discolor, but emerge with the materials and colors as intact and vibrant as when dry.

Wine and Spirits Label decorations 

Sustainable labels

Our FSC® and PEFC™-certified label faces are created from raw wood materials sourced from sustainably managed forests and tracked through the chain of custody.

For our PP and PET products, we’re introducing thinner and lighter products to lighten the environmental load. Our release liners are also commercially recyclable through the RafCycle waste management concept.

Film labels – for when you need to make a statement

Our film labels are highly printable and you can use digital printing or traditional printing methods like offset litho, rotary, silk screen, UV flexo, and gravure techniques to create a label that stands out from the crowd. We also offer our VANISHTM range of ultra-clear films that disappear on the bottle, paired with a smooth film liner and specialty high-clarity adhesives to deliver ultimate transparency and exceptional wet-out performance. The effect is comparable to printing directly on the bottle, but with greater design freedom.

Horizontal divider

 Wine & Spirits labeling news



Marqués de Irún: Pearlescent silver for an awarded Spanish goldhttp://www.upmraflatac.com/emea/en/news/details/marques-de-irun-wine-labelsMarqués de Irún: Pearlescent silver for an awarded Spanish gold5/2/2017 5:00:00 AM
Lambrusco di Modena Bio: A design in harmony with naturehttp://www.upmraflatac.com/emea/en/news/details/lambrusco-di-modena-bio-wineLambrusco di Modena Bio: A design in harmony with nature4/10/2017 1:00:00 PM
Stardust: Stellar choice for a Balkan winehttp://www.upmraflatac.com/emea/en/news/details/stardust-wine-bottle-labelsStardust: Stellar choice for a Balkan wine3/15/2017 1:00:00 PM
For Kings and Actors: Greek wines rely on minimalist sophistication http://www.upmraflatac.com/emea/en/news/details/for-kings-and-actors-wine-success-storyFor Kings and Actors: Greek wines rely on minimalist sophistication 12/1/2016 8:00:00 AM
Cantine Due Palme: Italian flair captured on wine labelhttp://www.upmraflatac.com/emea/en/news/details/cantine-due-palme-wine-labelsCantine Due Palme: Italian flair captured on wine label11/22/2016 1:00:00 PM