The increasing trend for transparent containers requires a labeling solution that can give a perfectly clear no-label look. The greater the clarity of the label, the greater the appeal of the product. The ultimate no-label look is achieved with ‘clear-on-clear’ label stocks – a thin, high-clarity label face with a clear adhesive carried on a PET film liner.
High-clarity labels differentiate products by evoking feelings of quality, purity, and freshness. They also stimulate purchases by providing a better view over the container contents, and continue to validate consumers’ choices long after the initial purchase – inviting repeated sales.
We offer several options for achieving a desirable no-label look:
PP (polypropylene) film presents a range of opportunities for an ultra-clear no-label look on rigid containers.
Raflex Pro supports an ultra-clear no-label look on contoured containers.
Raflex MDO escapes the haze of PE, introducing a clear no-label look for squeezable containers.