Home and personal care labeling with PE and PP films

​Home and personal care labeling brings a range of complex challenges – but also big rewards to those who can make their products stand out from the crowd. Consumers are attracted by strong brand imagery, but expect labels to stick and stay – whether on squeezable, contoured, or rigid containers. These products can encounter a wide variety of chemicals and are often used in moist, wet, and humid conditions over long periods of time, so water, oil, and chemical resistance is a must.

To maintain their leadership, brand owners are constantly innovating distinctive new products and packaging, so personal care labeling solutions must set a new standard for both aesthetics and performance.

UPM Raflatac – eye-catching, long-lasting labels for home & personal care
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Discover the benefits of a no-label look for your beverage bottleshttp://www.upmraflatac.com/emea/en/news/details/rafbev-clear-40-tcDiscover the benefits of a no-label look for your beverage bottles2/20/2017 9:00:00 AM
Increase sustainability and efficiency with new Lite film labeling materialshttp://www.upmraflatac.com/emea/en/news/details/pp-lite-film-labeling-materialsIncrease sustainability and efficiency with new Lite film labeling materials1/25/2017 12:00:00 PM

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UPM Raflatac - a diverse range of paper and film label materials for various home and personal care applications

​Paper or film?

We offer a diverse range of paper and film label materials for various home and personal care applications. Film is fast outpacing paper as the label material of choice in this segment, as it provides the opportunity for iconic branding and performance that lasts.

Polyethylene (PE) and polypropylene (PP) films have significant advantages compared to paper label faces. They retain their functionality, dimensional stability, and visual appeal when exposed to humidity, water, chemicals, grease, oil, or UV light. Films are the perfect choice for personal care and cosmetic labels that serve as powerful adverts for their products.

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