Full wrap labeling opens up a world of opportunities to create eye-catching label designs that stand out on crowded store shelves and help to close the deal with consumers.
Self-adhesive full wrap labeling is ideal for a wide variety of packaging, including vacuum skin packs, modified atmosphere packaging (MAP), and trays and clamshells – whether you’re labeling ambient, chilled or frozen food.
Freedom and flexibility at your service
Curves, cut-outs, no-label-look packaging – almost anything is possible, giving you the freedom to create a truly unique packaging design that sets products apart from the competition. What’s more, full wrap self-adhesive labels maximize the available area for branding and product information while keeping the product itself as hero, with maximum visibility.
With full wrap self-adhesive solutions, you can create unique label shapes with the wide choice of materials and adhesives for different conditions and appearance, including papers, boards and films.
A sustainable choice
More and more consumers choose food with sustainable packaging and brands that answer the call have the opportunity to get ahead of the game. The label you use can make a difference.
UPM Raflatac has many sustainable options on the menu that can help you reduce raw material use, choose renewable sources and achieve your waste recycling targets.
For example, our Forest Positive RAFNXT+ material options for full wrap are carbon positive – meaning our forests can absorb up to twice as much carbon dioxide as emitted during the production process. These products ensure net zero deforestation, actively promote biodiversity and improve water quality.
The sustainability story doesn’t stop here. Thanks to our RafCycle® program, the backing paper from your full wrap labels can be given a new life by recycling them back into pulp and paper products.
Both our RAFNXT+ range and RafCycle waste collection program maximize sustainability benefits of your full wrap solution.