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Labels for craft beers and beverages

Whether a single product from a small brewer or micro distillery, or a premium range from a major producer, the craft beverage market includes a wide range of products – not just beers, ciders, juices, and high-end soft drinks, and even craft spirits.

The one factor that ties all craft beverages together is the consumer’s perception that only the highest-quality ingredients and loving care are put into their creation.

Stand out in a competitive market

The craft beverage market is as competitive as ever. The label is your shopfront, the place to display everything from the logo to handmade cursive fonts in order to attract attention. Wine bottles may have received more attention when it comes to label design, but the growing popularity of small-run and premium craft beverages is opening up a whole new world in label design.

To match the uniqueness of your craft beverages, labels with a ‘natural’ and ‘craft’ look give you an advantage in a market saturated with choice. Designers are looking for textured papers with a visual and tactile depth that connects with today's consumers. From the producer and retailer's perspective the label is a marketing tool that attracts, intrigues, and closes the deal.

A label as unique as your story

High quality self-adhesive labels from UPM Raflatac help communicate your brand story – a graphic canvas that brings to life your company’s commitment to artisanship.

Our textured, colored, and metallized papers and ultra-clear and white film materials look stunning decorated with embossing or foiling, offering you a multitude of design options that give your craft and premium beverages shelf appeal, brand promotion, and a strong presence. We also have specially-formulated adhesives that emerge from the pasteurization process without whitening, making them perfect for craft beverages.

When compared to wet-glue labeling, self-adhesive labeling offers a broad range of operational advantages, including faster changeovers, less waste, and reduced clean up. It also gives the flexibility to accommodate varying label sizes, shapes, and designs, especially on short labeling runs.

A wide range of label faces

Textured and embossed papers come in matt or gloss with a wide range of different textures. They accept different printing techniques, making them ideal for telling the story and expressing the character of your craft beverage.

Metallized papers and foils help achieve high visual impact and strengthen the impression of quality.

Clear and white film materials can be used to give either a trendy no-label look or white label with printed designs.

VANISH™ films use an ultra-thin label face and ultra-clear adhesive to create a true no-label look on glass and PET bottles, as well as aluminum cans, without affecting their recyclability

Get to know our film label materials
Learn how films retain their visual appeal even when exposed to humidity, water, chemicals, grease, oil, or UV light >

Stylish sustainability for Saimaan Juomatehdas
Read why the 23-micron VANISH™ label was perfect for Finland’s Saimaan Juomatehdas brewery’s recycled aluminum cans >

Creating a label of distinction for Kyrö Distillery
Discover how we helped Kyrö Distillery create a timeless, handmade look for its award-winning Napue gin >

Class labels for Glarus beer
Find out why noted label designer Jordan Jelev chose UPM Raflatac when designing the label for Glarus beer >

Helping Urban Chestnut grow
Learn how Urban Chestnut’s single packaging solution fuels growth of two product lines (USA) >

Boosting efficiency for Green Man
Find out how Green Man Brewery solved material challenges that were harming production efficiency (USA) >

Cleaning up at Springfield Brewing Company
Read why Springfield Brewing Company switched to pressure sensitive film labels (USA) >

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Craft beverage label products

For our full product range, please use Product search or contact your closest UPM Raflatac representative.

EANFaceAdhesiveBacking
6415788218501ANTIQUE WHITE WSA-FSCRP45HONEY GLASSINE 65
6415788192597CASTGLOSS 80 WSA-FSCRP45WHITE GLASSINE 85
6415788084540FOIL BRIGHT GOLD 70RP30WHITE GLASSINE 85
6415788089965FOIL BRIGHT SILVER 70RP30HONEY GLASSINE 65
6415788187395FOIL BRIGHT SILVER 70RP30PET 23
6415788084526FOIL BRIGHT SILVER 70RP30WHITE GLASSINE 85
6415788242667FOIL BRIGHT SILVER 70RP37SPET 30
6415788084557FOIL MATT GOLD 70RP30WHITE GLASSINE 85
6415788084533FOIL MATT SILVER 70RP30WHITE GLASSINE 85
6415788242674FOIL MATT SILVER 70RP37SPET 23
6415788221679MPRINT WHITE WSA-FSCRP45PET 30
6415788201442MPRINT WHITE WSA-FSCRP45WHITE GLASSINE 85
6415780121939PP CLEAR 30RP37HD 70 WHITE
6415788240069PP CLEAR FTC 60RP37HD 70 WHITE
6415788188187PP CLEAR IL 60RC7BPET 30
6415788250297PP CLEAR TC 115RC7BPET 30
6415788117699PP CLEAR TC 50 PRC7BPET 23
6415788093856PP CLEAR TC 50 PRC7BPET 30
6415788088470PP CLEAR TC 50 PRP74PET 23
6415788046821PP CLEAR TC 60RP74PET 30
6415788100851PP CLEAR TC 90RC7BPET 30
6415788082829PP CLEAR TC 90RP74PET 30
6415788080511PP DOUBLE GOLD TC 60RP37HD 70 WHITE
6415788065525PP SILVER TC 30RP37HD 70 WHITE
6415788051160PP SILVER TC 30RP37PET 30

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 Beverage labeling news

 

 

PET Tinted TC 36 for a unique effect in beverage and cosmetics labellinghttp://www.upmraflatac.com/emea/en/news/details/pet-tinted-tc-36-for-a-unique-effect-in-beverage-and-cosmetics-labellingPET Tinted TC 36 for a unique effect in beverage and cosmetics labelling19/03/2010 13:00:00
Significant innovations with Sacmi Grouphttp://www.upmraflatac.com/emea/en/news/details/significant-innovations-with-sacmi-groupSignificant innovations with Sacmi Group12/12/2013 08:00:00
New wine faces enhance elegance, print contrast and luxurious appealhttp://www.upmraflatac.com/emea/en/news/details/new-wine-faces-enhance-elegance-print-contrast-and-luxurious-appealNew wine faces enhance elegance, print contrast and luxurious appeal27/11/2012 10:00:00

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