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Labels for craft beers and beverages

Craft beverage labeling | UPM Raflatac

Whether a single product from a small brewery or micro distillery, to a premium range from a major producer, the craft beverage market includes a wide range of products – from beers & ciders to premium soft drinks & mixers, and even craft spirits.

The one factor that ties all craft beverages together is the consumer’s perception that only the highest-quality ingredients and loving care are put into their creation.

Stand out in a competitive market

The craft beverage market is as competitive as ever. The label is your shopfront, the place to display everything from the logo to handmade cursive fonts in order to attract attention. Wine bottles may have received more attention when it comes to label design, but the growing popularity of small-run and premium craft beverages is opening up a whole new world in label design.

To match the uniqueness of your craft beverages, labels with a ‘natural’ and ‘craft’ look give you an advantage in a market saturated with choice. Designers are looking for textured papers with a visual and tactile depth that connects with today's consumers. From the producer and retailer's perspective the label is a marketing tool that attracts, intrigues, and closes the deal.

A label as unique as your story

High quality self-adhesive labels from UPM Raflatac help communicate your brand story – a graphic canvas that brings to life your company’s commitment to artisanship.

Our textured, colored, and metallized papers and ultra-clear and white film materials look stunning decorated with embossing or foiling, offering you a multitude of design options that give your craft beer labels and labels for other craft beverages shelf appeal, brand promotion, and a strong presence. We also have specially-formulated adhesives that emerge from the pasteurization process without whitening, making them perfect for craft beverages.

When compared to wet-glue labeling, self-adhesive labeling offers a broad range of operational advantages, including faster changeovers, less waste, and reduced clean up. It also gives the flexibility to accommodate varying label sizes, shapes, and designs, especially on short labeling runs.

A wide range of label faces

  • Textured and embossed papers come in matt or gloss with a wide range of different textures. They accept different printing techniques, making them ideal for telling the story and expressing the character of your craft beverage.
     
  • Metallized papers and foils help achieve high visual impact and strengthen the impression of quality.
     
  • Clear and white film materials can be used to give either a trendy no-label look or white label with printed designs.
     
  • VANISH™ films use an ultra-thin label face and ultra-clear adhesive to create a true no-label look on glass and PET bottles, as well as aluminum cans, without affecting their recyclability
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Craft beverage label products

For our full product range, please use Product search or contact your closest UPM Raflatac representative.

EANFaceAdhesiveBacking
6415788098295PP SILVER TC 50RC7BPET 30
6415788132692PP SILVER TC 50RC7BPET 23
6415788099018PP SILVER TC 50RC7BHD 70
6415788117699PP CLEAR TC 50 PRC7BPET 23
6415788088470PP CLEAR TC 50 PRP74PET 23
6415788093856PP CLEAR TC 50 PRC7BPET 30
6415780220922ALUMINIUM TC 40RC18PET 36
6415788231463ANT EXTRA WH ICE PM-FSCRP30WHITE GLASSINE 85
6415788092408ANTIQ INTENSIV WH WSA90RP30PET 30
6415788172315ANTIQ INTENSIV WH WSA90RH1WHITE GLASSINE 85
6415788082997ANTIQ INTENSIV WH WSA90RP30WHITE GLASSINE 85
6415788198117ANTIQ INTENSIV WH WSA90RP30PET 23
6415788082928ANTIQ. CREAM SMOOTH WSARP30WHITE GLASSINE 85
6415788098486ANTIQ. WHITE COATED WSARP30WHITE GLASSINE 85
6415788090060ANTIQ. WHITE SMOOTH WSARP30HONEY GLASSINE 65
6415788082911ANTIQ. WHITE SMOOTH WSARP30WHITE GLASSINE 85
6415788134726ANTIQUE CREAM WSA-FSCRP30WWHITE GLASSINE 85
6415788109021ANTIQUE CREAM WSA-FSCRP30PET 30
6415788192528ANTIQUE CREAM WSA-FSCRH1WHITE GLASSINE 85
6415788103234ANTIQUE CREAM WSA-FSCRP30WHITE GLASSINE 85
6415788136294ANTIQUE WH WSA IL-FSCRP30PET 30
6415788169667ANTIQUE WHITE PURE WSARP30PET 30
6415788014875ANTIQUE WHITE PURE WSARH1WHITE GLASSINE 85
6415788082935ANTIQUE WHITE PURE WSARP30WHITE GLASSINE 85
6415788109014ANTIQUE WHITE WSA-FSCRP30PET 30

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 Beverage labeling news

 

 

UPM Raflatac expands Lite range of ecodesigned labeling solutions with new PP Clear FTC Lite filmhttp://www.upmraflatac.com/emea/en/news/details/upm-raflatac-expands-lite-range-of-ecodesigned-labeling-solutions-with-new-pp-clear-ftc-lite-filmUPM Raflatac expands Lite range of ecodesigned labeling solutions with new PP Clear FTC Lite film14/11/2017 09:00:00
Big 4 Sun: Craft beer brewed with love http://www.upmraflatac.com/emea/en/news/details/big-4-sun-craft-beer-brewed-with-loveBig 4 Sun: Craft beer brewed with love 17/07/2017 13:00:00
Alter Brauch: Together with its new craft labelhttp://www.upmraflatac.com/emea/en/news/details/alter-brauch-together-with-its-new-craft-labelAlter Brauch: Together with its new craft label04/07/2017 12:00:00

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