Riondo: Italian quality and charm, inside and outhttp://www.upmraflatac.com/emea/en/news/details/riondo-wine-labelsRiondo: Italian quality and charm, inside and out2/14/2017 11:00:00 AMNews;Case studies;CS Wine & Spirits<div>Italian wine producer <strong>Cantine Riondo</strong> selected <strong>Studio Poletto</strong> to redesign their labels for the Riondo wine brand. The Riondo wine portfolio has been strategically developed for large retailers within the German market; an environment where showcasing quality is becoming increasingly important.</div><div><br></div><div><img src="http://assets.upmraflatac.com/News%20images/2017/Riondo-1-570px.jpg" alt="" style="margin:5px 0px;" /><br></div><div><br></div><div>Tasked with sending Riondo’s unique Italian style over the Alps, <strong>Pietro Poletto</strong>, Art Director for Studio Poletto, says the message on the new labels is clear: “I am an elegant, fresh, balanced and comforting wine; I am an Italian wine.”<br>  </div><h2>Visual and tactile experience for explorers</h2><div>Pietro Poletto selected UPM Raflatac’s <em>Icy White Ice Premium-FSC</em> label material to carry the new design due to its natural and material-like qualities, which he describes as exquisite to the touch. </div><div><br></div><div><strong>Tonutti Tecniche Grafiche</strong> printed the labels using offset processes for background colours, and screen printing to achieve a thick, glossy effect. For the finishing touch, hot foil stamping is combined with embossing to create a striking image that stands out on the shelf.</div><div><br></div><div>“Each decision was taken to create an experience that was not only visual but tactile. Today's consumers are paying more and more attention to the product and explore every aspect of the label,” Poletto says.</div><div> </div><div>“The Icy White Ice Premium-FSC paper doesn’t lose its natural texture even after multiple ink applications. With superb coverage, the black background we used for the red wine varieties improved in terms of colour intensity and colour lay.”</div><div><br></div><div><img src="http://assets.upmraflatac.com/News%20images/2017/Pietro%20Poletto_570px.jpg" alt="" style="margin:5px 0px;" /><br></div><div><em>Pietro Poletto, Art Director for Studio Poletto<br>  </em></div><h2>Memorably unique in-store and on ice</h2><div>UPM Raflatac has been a key partner in the Riondo project, particularly regarding technical advice. This enabled the design studio and label printer to optimally enhance the paper's characteristics in line with the design and communication aims.</div><div><br></div><div>“It’s been a great experience for both us and our customers. The results have been more than satisfactory in terms of design appreciation and the product’s performance on shelves, in refrigerators and on ice,” Poletto describes.</div><div><br></div><div>“Our design on the Icy White Ice Premium-FSC paper created a unique, memorable and multi-sensory experience that defines the success of the product – and consequently the success of the brand.”</div><div><br></div><div><img src="http://assets.upmraflatac.com/News%20images/2017/Riondo-2-570px.jpg" alt="" style="margin:5px 0px;" /><br></div><div><br></div><div>Client: <strong><a href="http://en.cantineriondo.com/company" target="_blank">Cantine Riondo</a></strong><br></div><div> </div><div>Creative agency: <a href="http://studiopoletto.com/" target="_blank"><strong>Studio Poletto</strong></a></div><div>Printing house: <a href="http://www.grafiche-tonutti.it/" target="_blank"><strong>Tonutti Tecniche Grafiche</strong></a><br></div><div><br></div><div><br></div><div><img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Arrow.JPG" alt="" style="margin:5px;" /><a href="http://www.upmraflatac.com/emea/en/news/customer-stories-case-studies">View our latest customer stories »</a><br></div><div><br></div>

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