Customer stories and case studies

​Our customer testimonials and case studies witness how we’re helping businesses achieve success.

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MUS Verpakkingen: Testing a biobased film solution for can labelinghttp://www.upmraflatac.com/emea/en/news/details/mus-verpakkingen-testing-a-biobased-film-solution-for-can-labelingMUS Verpakkingen: Testing a biobased film solution for can labeling<p>​MUS, a supplier of metal packaging and closures, has partnered with UPM Raflatac to find a more sustainable alternative for their current label material solution. Historically, MUS’s products have primarily been used in the paint and chemical markets, but today MUS provides a wide assortment of cans, closures and aerosols for the cosmetic and food industries, too. </p><p><img src="http://assets.upmraflatac.com/News%20images/2017/RafBio2-570.jpg" alt="" style="margin:0px;" /></p><p>Together with UPM Raflatac, MUS has tested the new RafBio PE material in application. RafBio PE is a sustainable alternative to standard PE film and is made from sugarcane ethanol containing more than 80 % renewable plant-based raw material. This ecodesigned film material reduces greenhouse gas emissions and is recyclable within the same recycling streams as fossil-based PE. </p><p>For the test series, MUS has labeled 1 liter cylindrical cans with RafBio PE Clear FTC 85 film. The plan is to use RafBio label material for other sizes, too, as the labeled range of cans goes from 125 mm to 5 liters. </p><p>In the EU, the recycling rate of metal cans is as high as 70 %. Metal cans can be recycled indefinitely, which makes them a part of circular economy. The asset of having a sustainable labeling solution for metal cans serves not only the customers but the environment too. </p><p>As a renewable material, RafBio PE Clear FTC 85 substitutes fossil-based raw materials and reduces CO2 emission in product decoration and identification leading to ecodesigned packaging.</p><p>“The recycling rate of cans in the Netherlands is at 95%. Having the RafBio PE label strengthens our product proposition even further and helps us create a very sustainable product – something a growing number of our customers consider very important,” says <strong>Willem Mus</strong>, CEO of MUS Verpakkingen.</p><p>In addition to testing this new sustainable label material, MUS has also joined UPM Raflatac’s RafCycle® program to recycle its glassine liner. After collection, glassine liner is given a new life as magazine paper at UPM Plattling in Germany. </p><p><a href="http://assets.upmraflatac.com/PDF/News%20and%20Publications/UPM_Raflatac_SuccessStory_Mus%20Verpakkingen.pdf" target="_blank"><img class="ms-asset-icon ms-rtePosition-4" src="/_layouts/images/icpdf.png" alt="" />Download the case study » </a></p><p><strong></strong> <img src="http://assets.upmraflatac.com/News%20images/2017/RafBio-ladder.jpg" alt="" style="margin:0px;" /></p><p><strong>Client:</strong> <a href="http://www.musverpakkingen.nl/en/" target="_blank">MUS Verpakkingen </a><br><strong>Label material:</strong> RafBio PE Clear FTC 85 By UPM Raflatac</p><p>    </p><p>   </p>
Prosecco Vigna Belvedere: High-quality product with a lasting labelhttp://www.upmraflatac.com/emea/en/news/details/prosecco-vigna-belvedere-high-quality-product-with-a-lasting-labelProsecco Vigna Belvedere: High-quality product with a lasting label<p>The Italian estate Vigna Belvedere, acquired at the beginning of the 19th century, is known nowadays for producing high-quality prosecco. Prosecco Vigna Belvedere is the result of careful and passionate development and includes all the flavours, scents and aromas expressed naturally by the terroir and the grapes. </p><p><img src="http://assets.upmraflatac.com/News%20images/2017/vigna%20belvedere-570.jpg" alt="" style="margin:0px;" /></p><p>For Vigna Belvedere, it was important for the label to match the effort put into making such a notable prosecco. </p><p>“Our story goes back to 15th century. My ancestors were important wood merchants, and the Pinus Cembra became our family emblem. The label, with our logo, has to give the message that our way of producing is respectful of our traditions, our roots and the environment. It also has to attract the high-end customer looking for something different, more refined and classy in the crowded world of prosecco,” says <strong>Elisabetta Cichellero Fracca</strong>, owner of Vigna Beldevere.</p><p>With 30 years of experience specialising in the world of wine, graphic design studio Fischetto Design took the challenge and created a characteristic label for the Prosecco Vigna Belvedere. The material chosen for the label was UPM Raflatac’s Antique Extra White Ice Premium-FSC, a natural textured paper designed for high performances. </p><p>“The pastel colours and the logo – a dishevelled Pinus cembra tree, or Swiss pine, taken from an old family emblem – accentuates the idea of prosecco as a relaxed drink, and prepares the drinker for this characterful, enjoyable drink, perfect for any social occasion. And the shape of the small shield, also stemming from the family's emblem, acknowledges the stability and tradition of the owners,” describes <strong>Manuela Fischetto</strong>, the owner of Fischetto Design.</p><h2>Label that withstands water</h2><p>When choosing the label material, both Fischetto Design and Vigna Belvedere wanted to make sure that the label was able to withstand water. </p><p>“A bottle of Belvedere Prosecco needs to be kept in a bucket filled with water and ice for some time, so the label must remain perfectly adhered to the bottle, and the colours and special finishes must remain unaltered on the label. These are fundamental properties for ensuring the perfect presentation of the product, and thus its success,” Fischetto says.</p><p>“We wanted a label that would react well to printing and embossing and withstand even the worst ice bucket treatment without any tearing or staining. This label met all our expectations,” Fracca states.</p><p>Fustelgrafica, the printer of the label, has been happy with UPM Raflatac’s label material as well.</p><p>“The label has good stamina. We tested the label by immersing it in water immediately after applying and we had superior results. I see that as the biggest advantage for the end-users,” says <strong>Stefano Carresi</strong>, the owner of Fustelgrafica.</p><p>Learn more about UPM Raflatac Ice Premium products: <br><a href="http://www.upmraflatac.com/emea/en/solutions-and-services/labeling-solutions/wine-and-spirits/white-and-sparkling-wines">http://www.upmraflatac.com/emea/en/solutions-and-services/labeling-solutions/wine-and-spirits/white-and-sparkling-wines</a> </p><span aria-hidden="true"></span><p><em><img src="http://assets.upmraflatac.com/News%20images/2017/owner%20of%20vigna%20belvedere%20570.jpg" alt="" style="margin:5px;" /><br></em><em>The owner of Vigna Belvedere, Elisabetta Cichellero Fracca</em></p><p><em><img src="http://assets.upmraflatac.com/News%20images/2017/fichetto-570.jpg" alt="" style="margin:5px;" /><br></em><span aria-hidden="true">The owner of Fischetto Design, Manuela Fischetto</span></p><p><strong>Brand owner:</strong> <a href="http://www.vignabelvedereprosecco.it/" target="_blank">Vigna Belvedere</a><br><strong>Designer: </strong><a href="http://www.fischettodesign.com/index.php?lingua_sito=en" target="_blank">Fischetto Design</a><br><strong>Printing house: </strong><a href="http://www.etichetteautoadesive.org/" target="_blank">Fustelgrafica</a><br><strong>Label material:</strong> UPM Raflatac’s Antique Extra White Ice Premium-FSC <br>     <br> <br>    <br><br> ​</p>
Puerto de Indias gin: A pioneering product in both flavour and designhttp://www.upmraflatac.com/emea/en/news/details/puerto-de-indias-gin-a-pioneering-product-in-both-flavour-and-designPuerto de Indias gin: A pioneering product in both flavour and design<p>Puerto de Indias Gin, manufactured in Carmona, Seville, Spain, was the first in its sector to launch a strawberry-flavoured gin. The packaging’s evocative cosmetic style is attributed to its elaborate and baroque appearance. </p><p>“Puerto de Indias gin is as much of a design as it is a pioneering product,” states <strong>Guillermo Afonso</strong>, Design Manager from Avanza Packaging. “The design of the bottle is inspired by Seville’s Tower of Gold, and it even has the same number of facets as the historical tower itself. The name of the gin comes from the custom of unloading treasures from the Indies at the Tower of Gold.”</p><p><img src="http://assets.upmraflatac.com/News%20images/2017/puerto%20de%20indias-570.jpg" alt="" style="margin:5px 0px;" /> </p><p>Puerto de Indias’ gin bottle has two different label materials from UPM Raflatac. The hallmark stamp is created using Aluminium Super Emboss material, a metallised paper that has been embossed with ink to achieve a coin-like effect.</p><p>“For the hallmark stamp we used flexography to achieve greater colour intensity, after which a matte lacquer finish was applied, giving the material an aged look,” says <strong>Juan Macho Rodríguez</strong>, Sales Manager for printing house Etiquetas Macho. “It is a bit of a difficult material to work with, as great care is required both when handling it and during the die-cutting process. Aside from that, it is a wonderful material for applying mechanical embossing because a remarkable volume is achieved.”</p><p>The second label displaying the brand’s name is Silver Orion WSA, used with a constellation technique. It uses black paper with a transparent 3D-effect varnish for the background and a pink embossed stamp.</p><p>“This material has a very beautiful sheen, although it was chosen for its texture. It is very versatile and easy to use and its adhesive has ideal properties for use on glass, as is the case with Puerto de Indias gin,” Macho says.</p><h2>Guaranteed success with UPM Raflatac’s labels</h2><p>Both the designer and the printing house have been happy with the final result of Puerto de Indias gin and their collaboration with UPM Raflatac.</p><p>“The label and the design work together with the product and the target audience, with whom it has become very popular. Everything is part of a shared design, and both the final result and its reception have more than met our expectations,” Afonso notes. “We decided to use UPM Raflatac’s label materials because of their wide range of special papers, which offer exceptional versatility during manipulation and when tailoring the material to the shape of the bottle. The quality of their materials undoubtedly makes it a safe bet.”</p><p>“UPM Raflatac and Etiquetas Macho have had a very close relationship for a long time. For us, it is more of a relationship between collaborators working towards the same goal and helping one another to achieve it, rather than just a supplier-client business relationship. We feel that UPM Raflatac has done its utmost to provide solutions in the field of spirits with very good results; we often use their materials for both Puerto de Indias and other clients, and it is always a guarantee for success,” Macho says.</p><p><a href="http://assets.upmraflatac.com/PDF/News%20and%20Publications/UPM_Raflatac_CaseStudy_Puerto_de_indias.pdf" target="_blank"><img class="ms-asset-icon ms-rtePosition-4" src="/_layouts/images/icpdf.png" alt="" />Download the case study » </a></p><p><img src="http://assets.upmraflatac.com/News%20images/2017/puerto-indias-labels%20-570.jpg" alt="" style="margin:5px 0px;" /></p><p><strong>Client:</strong> <a href="http://ginpuertodeindias.com/" target="_blank">Puerto de Indias Gin </a><br><strong>Designer:</strong> <a href="http://www.avanzapackaging.com/en/home" target="_blank">Avanza Packaging </a><br><strong>Printing house: </strong><a href="http://www.etiquetasmacho.com/en/" target="_blank">Etiquetas Macho</a><br><strong>Label material:</strong> UPM Raflatac’s Aluminium Super Emboss and Silver Orion WSA <br> <br>    <br>    </p>
Salla Estate: Heraldic label with a modern twisthttp://www.upmraflatac.com/emea/en/news/details/salla-estate-heraldic-label-with-a-modern-twistSalla Estate: Heraldic label with a modern twist<p>​Salla Estate is a Bulgarian winery located close to the medieval Muhaliysko Kale fortress which is full of artifacts dating all the way back to the Stone and Middle Ages. Labelmaker <strong>Jordan Jelev</strong>, designer of the Salla Estate wine label, was inspired by the history and tradition of the area and wanted to create a heraldic label with a modern twist. </p><p><img src="http://assets.upmraflatac.com/News%20images/2017/salla-estate-570.jpg" alt="" style="margin:5px 0px;" /></p><p>“Salla Estate is a winery where tradition meets modernity in every aspect. I decided to create a modern heraldic label that would represent the past, present and future,” Jelev says. </p><p>For the label, Jelev chose UPM Raflatac’s Velmart White WSA-FSC material because he wanted a thick classic paper with elegant random texture to strengthen the traditional feel he was aiming for. He also used saturated gold hot-foil to stamp the Salla Estate logo. </p><p>“Influenced and inspired by heraldic tradition and modern design, I created a pattern with diagonal lines printed directly and raised varnish against the paper background. I did some research for the lines’ thickness and spacing and the result was amazing. These lines made the whole label shine and they were the perfect addition to the paper background creating the best environment for the logo. The label is very elegant and contains only the most important information,” Jelev says. </p><p>Read more: <a href="http://www.thelabelmaker.eu/portfolio/heraldic-label-design/">http://www.thelabelmaker.eu/portfolio/heraldic-label-design/</a> </p><p><img src="http://assets.upmraflatac.com/News%20images/2017/Riesling-Barrel-570.jpg" alt="" style="margin:5px 0px;" /></p><p><strong></strong> </p><p><strong><img src="http://assets.upmraflatac.com/News%20images/2017/Salla_vsichki_570.jpg" alt="" style="margin:5px 0px;" /></strong></p><p><strong>Client:</strong> <a href="https://salla.bg/" target="_blank">Salla Estate</a><br><strong>Designer:</strong> <a href="https://www.behance.net/labelmaker" target="_blank">The Labelmaker</a><br><strong>Label material: </strong>Velmart White WSA-FSC by UPM Raflatac<br><strong>Photo:</strong> <a href="https://www.linkedin.com/in/thelabelmaker" target="_blank">Jordan Jelev</a></p><p>    </p><p>    </p>
Big 4 Sun: Craft beer brewed with love http://www.upmraflatac.com/emea/en/news/details/big-4-sun-craft-beer-brewed-with-loveBig 4 Sun: Craft beer brewed with love <p>The Finnish Pyynikin Craft Brewery has been brewing beer since 2013. In March 2017, the brewery launched the Big 4 Sun Pack, which contains four different beers. Three of the cans included in the pack feature the ultra-thin VANISH™ label by UPM Raflatac. The adhesive label is only 23 μm thick and provides the cans with a high-grade, no-label look. </p><p><img src="http://assets.upmraflatac.com/News%20images/2017/big4sun-570.jpg" alt="" style="margin:5px 0px;" /></p><p>Unlike direct style printing, which requires cans to be produced in batches of over 100,000, adhesive labelling also enables companies to produce smaller batches. Adhesive labelling improves a company’s ability to cater to the individual wishes of their customers, and allows them to test new products without fear of a massive surplus. This aspect is crucial for Pyynikin Craft Brewery, as they find it difficult to predict product sales in advance. Adhesive labelling has turned out to be a more cost-efficient alternative to direct style printing, especially for microbreweries wanting to experiment with new products.</p><p>"As a microbrewery, we want to create a wide variety of different products. We have hundreds of registered products under our belt, and new ones are being launched all the time," says <strong>Rauno Pere</strong>, Administrative Coordinator of Pyynikin Craft Brewery. "Adhesive labels also provide excellent opportunities for localising our products, as we are becoming more and more geared towards the foreign market." </p><p>In addition to the smaller production batches, another benefit cherished by Pyynikin Craft Brewery has been the versatility of the design and printing opportunities presented by the VANISH™ label. Pere notes that the greater colour depth of the adhesive label makes different colours more pronounced. The label is also compatible with techniques like gradient printing. Furthermore, the thin design of the VANISH™ label provides the can with a clean and seamless look. </p><h2>Adhesive labels pave the way for aluminium cans</h2><p>For Pyynikin Craft Brewery, the idea of adopting adhesive labels became more concrete after Palpa, the entity maintaining the largest beverage package recovery system in Finland, approved the VANISH™ label for its recovery system. Labelled cans had not been approved for recycling in the past, as the proportion of plastic in the label was too high compared to the total weight of the can. The VANISH™ label, however, is too thin to have any effect on the recyclability of the cans. </p><p>As an initial investment, the brewery rented a labelling machine because the thin adhesive label requires the right kind of machinery. According to Pere, the labelling process itself is as fast as the beer canning process. </p><p>"The line produces approximately 1.200 labelled cans per hour. Before this, we used to bottle our beer using glass bottles, because labelled cans had not been approved for the recovery system. When adhesive labelling made it possible for aluminium cans to be recycled, we decided to move to canning. Canned beer keeps better, and the can is also a more practical and affordable form of packaging compared to the bottle," Pere says. </p><p>Learn more about <a href="http://pyynikin.com/en/">Pyynikin Craft Brewery »</a></p><p><img src="http://assets.upmraflatac.com/News%20images/2017/Pyynikki2-570.jpg" alt="" style="margin:5px 0px;" /></p><p>      <br>       </p>
Alter Brauch: Together with its new craft labelhttp://www.upmraflatac.com/emea/en/news/details/alter-brauch-together-with-its-new-craft-labelAlter Brauch: Together with its new craft label<p>The Stariy Zavod brewery is a small enterprise established three years ago in the Ryazan region of Russia. The production facility is situated in a historic building which forms part of a distillery founded by order of Emperor Nicholas II in 1911.</p><p>“The proprietor of our plant is a huge fan of German beer, and he decided that beer production at our facility would remain true to a German law on the purity of beer, dating back to 1516”, says <strong>Maksim Sukhov</strong>, deputy marketing director at the Stariy Zavod brewery. “As a result, our beer only contains malt, hops and artesian water. Nowadays the factory produces ten types of beer (seven under the trade name of Alter Brauch) and three meads.”</p><p><img alt="craft-beer-Alter-Brauch" src="http://assets.upmraflatac.com/News%20images/2017/Alter%20Brauch-570.jpg" style="margin:5px;" /></p><p>Alter Brauch, together with its new craft label, has been produced since October 2016. When designing the bottles, the designer developed a trademark and several varieties of label. The designer also came up with the idea of wrapping the bottles of beer in kraft paper. With this idea, Maksim and his colleagues turned to the Ryazan-based flexographic printing house RolUpack and started looking for a suitable material. </p><p>The material they needed was in the UPM Raflatac catalogue. They really liked the Kraft Brown 70 RP30 WG85 product. The pre-press department at RolUpack adapted the design of several variants of the label for this material. </p><p>“We tried them out, printing several labels on a colour printer before going into production”, Maksim recalls. “I literally lived at the printer’s for several days, sorting out and adjusting the colours. It all worked out well in the end”.</p><h2>Importance of the right label </h2><p>The new Alter Brauch label was also an experiment for RolUpack. It was the first time they used kraft material for a label. </p><p>“The label is printed using the flexographic printing method, and incorporates the use of UV dyes”, says RolUpack director <strong>Mikhail Agapov</strong>. “We’ve been collaborating with the Stariy Zavod brewery for a long time. It’s one of our favourite clients. They’re not afraid to experiment, and are constantly coming up with something new. They understand the need to work with design and colour, and they also appreciate how important it is for a label to feel right to the touch.”</p><p>“The label is perfect for the brand, and it attracts customers. It conveys our key messages of a natural beer at an above-average price”, says Maksim confidently. After it appeared with a new label, Alter Brauch beer sales almost doubled. </p><h2>Bright future for craft breweries</h2><p>Maksim thinks the market for beer is moving in favour of craft breweries. Even large breweries are actively experimenting as they strive to produce a style and flavour of craft beer, and they’re launching new varieties. The Stary Zavod brewery’s plans include trying out Kraft Brown 70 RP30 WG85 material on a new product - mead in wine bottles. </p><p>Mikhail is happy to divulge one secret: “We do of course work with other manufacturers of self-adhesive labels, but we always use UPM Raflatac's production up as an example. The material is technology-savvy and performs supremely well both in the printing machines and on our clients’ equipment. This is a big advantage, because it means we’re not faced with any complications.“</p><p><strong><img src="http://assets.upmraflatac.com/News%20images/2017/Alter%20Brauch%202-280.jpg" alt="" style="margin:5px;" /><img src="http://assets.upmraflatac.com/News%20images/2017/Alter%20Brauch%203-280.jpg" alt="" style="margin:5px 0px;" /></strong></p><p><strong>Client:</strong> <a href="http://stariyzavod.ru/">Stariy Zavod</a> <br><strong>Printing house:</strong> <a href="http://www.rolupack.ru/">RolUpack</a> <br><strong>Label material:</strong> Kraft Brown 70 RP30 WG85 by UPM Raflatac </p><p>    </p><p>    </p>
Green Man Brewery: Packaging transformation for craft beershttp://www.upmraflatac.com/emea/en/news/details/green-man-brewery-packaging-transformation-for-craft-beersGreen Man Brewery: Packaging transformation for craft beers<p>Green Man Brewery, one of North Carolina’s leading breweries, struggled to find a packaging strategy that would fit to their needs. The brewery experimented with different strategies, including wet cold glue application for small batches and off-site bottling, before gearing up for production in-house. </p><p><img alt="craft-beer-label-greenman" src="http://assets.upmraflatac.com/News%20images/2017/green-man-brewery.jpg" style="margin:5px 0px;" /></p><p>Green Man Brewery now uses packaging from Prime Package and Label Inc. and pressure sensitive labels from UPM Raflatac. These together have enabled Green Man Brewery to find a solution for material challenges that were harming production efficiencies.</p><h2>Higher quality label makes a difference </h2><p><br>UPM Raflatac’s pressure sensitive labels have increased both production speed and efficiency at Green Man Brewery. The brand and quality are maintained every step of the way and the difference of using a higher quality label for craft beverages shows. </p><p>Previously, when Green Man Brewery worked with an off-site bottler, the bottler had challenges with a label supplier’s material as the liner kept breaking during the application processes. </p><p>“Through some poor experiences, we learned that UPM Raflatacs’s material was the one to go with”, says <strong>Jon Spath</strong>, Director of Operations for Green Man Brewery.</p><p>“On a bottle, the label is the only branding I have. It can’t wrinkle or detach from the bottle. UPM Raflatac’s label stock is a better quality-material. It has a great feel on the bottle and fantastic adhesion. It is critical when I pull bottled beer out of a wet cooler that has been there for several hours, it should still look immaculate.”</p><p>“Our logo is not the simplest to produce because it is so detailed. When we went to new designer Prime Package and Label, the visual and print quality of the label took a major step forward. The text and imagery are so much clearer”, Spath adds. </p><p>Read more: <a href="http://go.upmraflatac.com/l/37222/2016-11-01/83xrny" target="_blank">http://go.upmraflatac.com/l/37222/2016-11-01/83xrny </a>​</p><p>       </p>
Early Birds: A symbol of family and new beginningshttp://www.upmraflatac.com/emea/en/news/details/early-birds-a-symbol-of-family-and-new-beginningsEarly Birds: A symbol of family and new beginnings<p>Early Birds is a brand designed by the Labelmaker <strong>Jordan Jelev</strong>. The brand was created for the mid-range wines of the Stratsin Winery. When designing the label, Jelev wanted to highlight the idea of a family. He created an illustration of a nest with two eggs to represent the two owners of the winery. </p><p><img alt="wine-bottle-label-Early-Birds" src="http://assets.upmraflatac.com/News%20images/2017/EarlyBirds-nest-570.jpg" style="margin:5px 0px;" /></p><p>“Early Birds is their first wine project born in their new winery nest. I wanted to create something unique and memorable - a symbol of family, love, tradition, generations and new beginnings”, Jelev describes. </p><p>The label is printed on UPM Raflatac’s Velmart White WSA-FSC, a material familiar to Jelev. At the top part of the label Jelev has hand lettered the Early Birds name and stamped it with matt copper hot-foil. Below are the grape variety and the winery name followed by the drawing of a nest with two eggs. The final design is also overprinted with transparent raised varnish. </p><p>“Velmart White WSA-FSC was my choice because of its nice balanced random texture and pure white color – a perfect canvas for my artwork. I am really happy with the final result. Early Birds is an epitome in a custom wine label.” </p><p><img src="http://assets.upmraflatac.com/News%20images/2017/early-birds-570.jpg" alt="" style="margin:5px 0px;" /></p><p>Read more: <a href="http://www.thelabelmaker.eu/portfolio/early-birds-custom-wine-label/" target="_blank">http://www.thelabelmaker.eu/portfolio/early-birds-custom-wine-label/</a> </p><p><strong>Client: </strong><a href="https://www.facebook.com/stratsinwinery.bg" target="_blank">Stratsin Winery </a><br> <strong>Designer: </strong><a href="https://www.facebook.com/theLabelmaker" target="_blank">The Labelmaker</a> <br><strong>Label material: </strong>Velmart White WSA-FSC by UPM Raflatac<br><strong>Photos:</strong> Jordan Jelev</p><p>      </p>
Marqués de Irún: Pearlescent silver for an awarded Spanish goldhttp://www.upmraflatac.com/emea/en/news/details/marques-de-irun-wine-labelsMarqués de Irún: Pearlescent silver for an awarded Spanish gold<p>​Marqués de Irún is 100% Verdejo – the signature grape of the Rueda denomination of origin, northwest of Madrid. It is believed to have been cultivated in this area since the 11th century. Design studio <strong>Unopuntocuatro </strong>was approached by <strong>Grupo Luis Caballero </strong>for a redesign of this significant label.</p><p><img alt="Marques-de-irun-wine-bottle-label" src="http://assets.upmraflatac.com/News%20images/2017/Marques-de-irun-wine-bottle-label.jpg" style="margin:5px 0px;" /></p><p>“The consumer profile for Verdejo de Rueda is very diverse. Marqués de Irún is a classic in this category, but at the same it’s important that its presentation is contemporary and above all differentiating,” comments <strong>Antonio Carrasco </strong>from Unopuntocuatro.</p><p>“The redesign had to be in part a continuation, maintaining some elements of the previous presentation like the clear bottle and the arc form of the label. To balance this we chose <strong>UPM Raflatac’s </strong> <em>Rhomboid Pearl Ice</em>. The texture of this silver-coated, embossed and pearlescent paper and its peculiar brightness make the transformation much more remarkable.” </p><p>UPM Raflatac’s Ice label products have been developed to withstand temperature fluctuations. They remain smoothly adhered in humid refrigerated storage, and stay free from edge-lift, bubbles, and wrinkles. Carrasco says the Rhomboid Pearl Ice label paper fulfils all expectations perfectly. Even with exposure to demanding ice bucket conditions, the label paper continues to fulfil all expectations. </p><p> Label converter <strong>Argraf </strong>printed the labels using UV offset printing technology, including embossing, stamping and screen printing. </p><p>Caballero has distributors and sales representatives for its brands in more than 50 countries. Their Marqués de Irún 2016 has received a gold medal at the Bacchus Awards 2017, the most prestigious international wine contest in Spain, organized by the Spanish Wine Tasters’ Union.</p><p><a href="http://assets.upmraflatac.com/PDF/News%20and%20Publications/UPM_Raflatac_SuccessStory_MarquesDeIrun.pdf" target="_blank"><img class="ms-asset-icon ms-rtePosition-4" src="/_layouts/images/icpdf.png" alt="" style="margin:5px;" /><span style="text-decoration:underline;"><font color="#0066cc">Download the case study » </font></span></a></p><p>   </p><p><strong><img alt="Spanish-Verdejo-wine-bottle-label" src="http://assets.upmraflatac.com/News%20images/2017/Spanish-Marques-Irun-wine-bottle-label.jpg" style="margin:0px 5px;" /></strong></p><p><strong>Client</strong>: <a href="http://caballero.es/home-eng/" target="_blank">Grupo Luis Caballero</a> <br> <strong>Designer</strong>: <a href="http://www.unopuntocuatro.com/" target="_blank">Unopuntocuatro </a> <br> <strong>Printing house</strong>: <a href="http://www.grupoargraf.com/" target="_blank">Argraf </a> <br> <strong>Label material</strong>: <a href="http://assets.upmraflatac.com/brochures-attachements/EMEA%20English/Ice-and-Ice-Premium.pdf" target="_blank">UPM Raflatac’s Rhomboid Pearl Ice / RP30 / WG85</a></p><p> </p><p>     </p>
Proven durability in harsh automotive environmenthttp://www.upmraflatac.com/emea/en/news/details/rx15-in-automotive-industryProven durability in harsh automotive environment<p>​The challenge: To provide highly durable, both heat and cold resistant, and sustainably advanced labels for a car parts manufacturer. UPM Raflatac, A.T.E. and cab team up to deliver a unique and all-inclusive solution. </p><p> <img alt="UPM-Raflatac-durable-label-car-industry" src="http://assets.upmraflatac.com/News%20images/2017/RX15-car-factory-durable-labels.jpg" style="margin:5px 0px;" /> </p><p>Since the end of 2016, cab – a company developing and manufacturing solutions and accessories for product marking – has been using self-adhesive labels featuring <a href="http://www.upmraflatac.com/emea/en/solutions-and-services/labeling-solutions/durables/transportation">UPM Raflatac’s RX15 adhesive </a>on car engine parts in Germany. The labels are produced in France by label converter A.T.E. This unique label solution meets all the requirements of a challenging automotive application, and is a great example of the power of collaboration.</p><h2>A complex problem</h2><p>cab was contacted in late spring 2016 by an automotive parts manufacturer with demanding specifications. “Our client was looking for labels that could be printed and applied to rough metal parts at 80 °C, to ensure their future traceability,” recalls <strong>Helmer Lortz</strong>, Product Manager at cab.</p><p> <img src="http://assets.upmraflatac.com/News%20images/2017/cab_lortz_570px.jpg" alt="" style="margin:5px 0px;" /> </p><p>It was also essential that the five-millimetre square labels wouldn’t degrade over their 10-year lifespan, despite temperature fluctuations from -40 °C to 150 °C. Helmer Lortz consulted <strong>Daniel Burg</strong>, Manager at label converter A.T.E., who in turn contacted UPM Raflatac, their partner of 25 years, to identify the optimal solution.  </p><p> <strong>Olivier Furgaut</strong>, Technical Sales Manager at UPM Raflatac, explains: “The end customer needed high-tack labels that were also extremely temperature-resistant. A.T.E. wanted that high tack adhesive to be converted really easily. These properties are typically in opposition in a pressure sensitive adhesive.”</p><p>Once the customer requirements were identified, Daniel Burg and Olivier Furgaut went through possible options and narrowed them down to one: UPM Raflatac’s RX15 adhesive. This high-end durables adhesive has best-in-class performance on-press and enables faster conversion.</p><p> <img class="ms-rtePosition-1" src="http://assets.upmraflatac.com/News%20images/2017/Daniel-Burg-570px.jpg" alt="" style="margin:5px;" />Tests at A.T.E. highlighted RX15’s major advantage: “RX15 offers unrivalled productivity during label conversion,” confirms Daniel Burg. "We can convert at 40 to 50 metres a minute compared to 20 metres for other labels of similar performance."</p><p>Because of the high cohesion, RX15 works well at the die-cut and matrix-stripping stations. Its coat-weight is about 50 percent of that of similar adhesives, which makes it easier and lighter to manage laminate rolls. </p><p>Daniel Burg points out another advantage: “This is the only product offering such a high level of adhesive performance that’s also solvent-free. This means that even with a future ban on solvents in Europe, this adhesive will still be listed in the industry and IMDS database.” </p><p>IMDS is the International Material Data System database where all automobile components must be declared. Those which contain dangerous or prohibited products are rejected. The non-solvent RX15 adhesive provides businesses the opportunity to differentiate themselves as forward thinking, technologically advanced solution providers.</p><h2>An approved solution</h2><p>During the testing phase for the labels, cab’s Helmer Lortz confirmed that the labels can be applied to hot components. Two weeks later, cab sent their car manufacturer client the test labels they needed to take the final step: to use the labels on the factory floor.</p><p>It’s unusual for a new product to move from request to production in just three months. Typically it takes twice as long. How can this success be explained? </p><p>“Our collaboration with UPM Raflatac is exemplary. We talk openly with all our cards on the table and carry out tests to quickly resolve any technical issues,” says Daniel Burg.</p><p>“We’ve been working with A.T.E. for a long time, and they are particularly good at offering innovative solutions,” observes Helmer Lortz.</p><p>This close alliance enables everyone to resolve technical challenges and open new possibilities in the market. A.T.E. is now promoting UPM Raflatac’s RX15 to other clients in the automotive industry and in the technical and electronics industries.</p><p style="text-align:center;"> * * *</p><table class="ms-rteTable-2" cellspacing="0" style="width:100%;"><tbody><tr class="ms-rteTableEvenRow-2"><td class="ms-rteTableEvenCol-2" style="width:50%;"> <span aria-hidden="true"></span> <strong>cab</strong>, since more than 40 years, develops and manufactures solutions and a large amount of accessories for product marking. The product range includes label printers, print & apply systems, label dispensers and marking laser systems. In addition, cab provides ribbons and labels for the perfect imprint.</td></tr><tr class="ms-rteTableOddRow-2"><td class="ms-rteTableEvenCol-2"> <strong>​A.T.E</strong>., Alsace Techniques Etiquetage, specializes in converting high added-value technical labels, laminating, and printing adhesive and non-adhesive materials. A.T.E. is located in Uberach, France.</td></tr></tbody></table><p> <br> </p>
Lambrusco di Modena Bio: A design in harmony with naturehttp://www.upmraflatac.com/emea/en/news/details/lambrusco-di-modena-bio-wineLambrusco di Modena Bio: A design in harmony with nature<p>​Lambrusco di Modena Bio was created by one of the biggest players in the Italian retail market – a historical brand that is the standard-bearer for Modena Lambrusco – in response to huge growth in recent years in the organic sector. The number of Italian consumers who drink organic wine has almost doubled in the last two years, with over 10 million people favouring the naturalness and quality of organic products. This success is not confined to Italy, and it continues to increase.</p><p><img src="http://assets.upmraflatac.com/News%20images/2017/Cavicchioli-Bio-sustainable-wine-label.jpg" alt="" style="margin:5px 0px;" /></p><p>The<strong> Officina Grafica di Firenze </strong>design agency was commissioned to create a graphic design, with precise instruction to highlight the organic product’s naturalness while maintaining its position as a premium product. </p><p>“The circular front label design symbolizes the unending harmony of nature’s continual lifecycle. It represents perfection, completeness, a union of living entities,” explains <strong>Vincenzo Maccarrone</strong>, co-founder of the design agency.</p><p>The final draft of the design was guided by the necessity to perfectly combine aesthetics, materials and eco-compatibility. To meet these criteria, a high-quality, sustainable label paper that would give the product a natural feel and engage the sense of touch was chosen. <strong>UPM Raflatac’s </strong>‘<em>Fleur de Coton White WSA-FSC’ </em>proved the perfect match on looks, texture and environmental credentials. </p><p><strong>Juliagraf </strong>printed the labels using offset printing technology, gold foil and a tactile varnish. The final product is a bottle that makes a big impact on the shelves.</p><h2>FSC® and RafCycle® logos certify sustainable origins and endings</h2><p>The Fleur de Coton White WSA-FSC label material is FSC-certified as proof of sourcing from sustainably managed forests. Having the FSC logo makes the wine even more attractive and captures the attention of anyone who sees it.</p><p>Furthermore, the RafCycle logo signifies partnership in UPM Raflatac’s <a href="http://www.upmraflatac.com/emea/en/solutions-and-services/product-ranges-and-services/rafcycle">RafCycle recycling program</a>. RafCycle takes labelling by-products recovered during the lifecycle of self-adhesive label stock, such as glassine paper liner waste from label conversion, and gives them a new life as composite material, new paper or energy.</p><p>Having both these logos on the bottle helps wineries communicate their commitment to sustainability – a clear advantage considering growing environmental awareness among consumers.</p><p><img alt="Cavicchioli-figli-wine-bottle-labels" src="http://assets.upmraflatac.com/News%20images/2017/Cavicchioli-Bio-front-back-labels.jpg" style="margin:5px;" /></p><p><strong>Client:</strong> Umberto Cavicchioli & Figli<br><strong>Creative agency: </strong><a href="http://www.officinagrafica.com/" target="_blank">Officina Grafica s.r.l.</a><br><strong>Printing house:</strong> <a href="https://juliagraf-group.com/" target="_blank">Juliagraf</a></p>
Stardust: Stellar choice for a Balkan winehttp://www.upmraflatac.com/emea/en/news/details/stardust-wine-bottle-labelsStardust: Stellar choice for a Balkan wine<p>​“I needed a memorable word and a story to tell with my label. ‘Stardust’ was the choice of my heart and intuition, and that’s how it all started,” describes an award winning label designer <strong>Jordan Jelev </strong>the brand creation for a range of Balkan wines produced by the <strong>Ezimit Vino </strong>winery. The new brand design would help determine the success of a dozen red and white wines based on grape varieties ideally suited to the local microclimate, from cabernet sauvignon and merlot to chardonnay and sauvignon blanc.</p><p><img alt="Stardust wine bottle labels | UPM Raflatac " src="http://assets.upmraflatac.com/News%20images/2017/Stardust.jpg" style="margin:5px 0px;" /></p><p>“The label is a metaphor, where the stardust is the magic of wishes, emotions and dreams. The wine in the bottle inspires such feelings so they come true in the imagination,” Jelev explains. “Initially I designed the label with a seven beamed star. The brand owner asked me to make the beams eight, because this is the national star of Macedonia – a good idea and excellent example of collaboration.”</p><p>Jelev selected the appropriately named <em>Silver Orion WSA </em>label face for the project, attracted by the finely embossed, silver-coated finish. Different hot foils and raised partial varnish were used to enhance the visual impact of the labels, which are digitally printed on an HP Indigo press by label specialist <strong>Kartner-M</strong> in Skopie.</p><p>“UPM Raflatac’s Silver Orion WSA is as stellar as the project demanded. Its elegant pearl-shine finish with very fine embossing was perfect for my idea to use solid background colors for the reds in the range. Silver Orion was also an amazing choice to preserve the natural look of the paper for the Stardust whites.”</p><p><img alt="Silver Orion WSA label face material | UPM Raflatac" src="http://assets.upmraflatac.com/News%20images/2017/Stardust3.jpg" style="margin:5px 0px;" /></p><p><img alt="Wine labels for red and white wines " src="http://assets.upmraflatac.com/News%20images/2017/Stardust10.jpg" style="margin:5px 0px;" /></p><p><strong>Client</strong>: <a href="http://ezimitvino.com.mk/about-us/" target="_blank">Ezimit Vino winery</a><br><strong>Creative agency</strong>: <a href="http://www.thelabelmaker.eu/">Jordan Jelev, the Labelmaker</a><br><strong>Printing house</strong>: <a href="http://kartner-m.mk/en/">Kartner-M</a></p><p> </p>
Riondo: Italian quality and charm, inside and outhttp://www.upmraflatac.com/emea/en/news/details/riondo-wine-labelsRiondo: Italian quality and charm, inside and out<div>Italian wine producer <strong>Cantine Riondo</strong> selected <strong>Studio Poletto</strong> to redesign their labels for the Riondo wine brand. The Riondo wine portfolio has been strategically developed for large retailers within the German market; an environment where showcasing quality is becoming increasingly important.</div><div> </div><div><img src="http://assets.upmraflatac.com/News%20images/2017/Riondo-1-570px.jpg" alt="" style="margin:0px;" /></div><div>Tasked with sending Riondo’s unique Italian style over the Alps, <strong>Pietro Poletto</strong>, Art Director for Studio Poletto, says the message on the new labels is clear: “I am an elegant, fresh, balanced and comforting wine; I am an Italian wine.”<br>  </div><h2>Visual and tactile experience for explorers</h2><div>Pietro Poletto selected UPM Raflatac’s <em>Icy White Ice Premium-FSC</em> label material to carry the new design due to its natural and material-like qualities, which he describes as exquisite to the touch. </div><div> </div><div><strong>Tonutti Tecniche Grafiche</strong> printed the labels using offset processes for background colours, and screen printing to achieve a thick, glossy effect. For the finishing touch, hot foil stamping is combined with embossing to create a striking image that stands out on the shelf.</div><div> </div><div>“Each decision was taken to create an experience that was not only visual but tactile. Today's consumers are paying more and more attention to the product and explore every aspect of the label,” Poletto says.</div><div> </div><div>“The Icy White Ice Premium-FSC paper doesn’t lose its natural texture even after multiple ink applications. With superb coverage, the black background we used for the red wine varieties improved in terms of colour intensity and colour lay.”</div><div> </div><div><img src="http://assets.upmraflatac.com/News%20images/2017/Pietro%20Poletto_570px.jpg" alt="" style="margin:0px;" /><br><em>Pietro Poletto, Art Director for Studio Poletto<br>  </em></div><h2>Memorably unique in-store and on ice</h2><div>UPM Raflatac has been a key partner in the Riondo project, particularly regarding technical advice. This enabled the design studio and label printer to optimally enhance the paper's characteristics in line with the design and communication aims.</div><div> </div><div>“It’s been a great experience for both us and our customers. The results have been more than satisfactory in terms of design appreciation and the product’s performance on shelves, in refrigerators and on ice,” Poletto describes.</div><div> </div><div>“Our design on the Icy White Ice Premium-FSC paper created a unique, memorable and multi-sensory experience that defines the success of the product – and consequently the success of the brand.”</div><div> </div><div><img src="http://assets.upmraflatac.com/News%20images/2017/Riondo-2-570px.jpg" alt="" style="margin:0px;" /><br></div><div>Client: <strong><a href="http://en.cantineriondo.com/company" target="_blank">Cantine Riondo</a></strong><br>Creative agency: <a href="http://studiopoletto.com/" target="_blank"><strong>Studio Poletto</strong></a></div><div>Printing house: <a href="http://www.grafiche-tonutti.it/" target="_blank"><strong>Tonutti Tecniche Grafiche</strong></a></div><p> </p><p><span aria-hidden="true"></span>​<span aria-hidden="true"><span aria-hidden="true"></span><a href="http://assets.upmraflatac.com/PDF/News%20and%20Publications/UPM_Raflatac_SuccessStory_Riondo.pdf" target="_blank"><img class="ms-asset-icon ms-rtePosition-4" src="/_layouts/images/icpdf.png" alt="" style="margin:5px;" /><span style="text-decoration:underline;"><font color="#0066cc">Download the case study » </font></span></a><span aria-hidden="true"></span><span aria-hidden="true"></span></span></p><div><img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Arrow.JPG" alt="" style="margin:5px;" /><a href="http://www.upmraflatac.com/emea/en/news/customer-stories-case-studies">View our latest customer stories »</a><br></div><div>    </div><div>   <br></div>
For Kings and Actors: Greek wines rely on minimalist sophistication http://www.upmraflatac.com/emea/en/news/details/for-kings-and-actors-wine-success-storyFor Kings and Actors: Greek wines rely on minimalist sophistication <p>When the <strong>Ampelou Chora Winery </strong>in Greek redesigned the labels for their <em>'Actors' </em>and <em>'For </em> <em>Kings' </em>wines, they pursued a dual approach to minimalism. The new look is both simple and bold, clever and entertaining, all at once. </p><p> <img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Greek-ForKings-wine-labels-570px.jpg" alt="" style="margin:5px;" />  </p><p>Subtle minimalism exudes sophistication. The same figure is portrayed on both wines in different roles; the King and the Actor. Each figure is making a toast to good health, and they were designed based on classic playing cards, evoking a game of wine tasting.</p><p>The labels for these wines are designed by <strong>Noon Design+Branding </strong>and printed by <strong>Al. Payiantzas SA </strong>on <strong>UPM </strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong><strong></strong><strong></strong><strong></strong><strong></strong><strong></strong><strong></strong><strong></strong><strong>Raflatac'</strong>s<strong> </strong> <em>Velmart White WSA</em> label material. Velmart is a thick, textured face paper ideally suited to wine and beverage labelling. The embossed structure of the paper together with gold foiling and pink copper details give a tactile feel which suggests an exceptional choice of wine.</p><p>Here's to our health! Or 'Yamas' as they say in Greece. </p><p> <img src="http://assets.upmraflatac.com/News%20images/2016/Greek-Actors-wine-label-570px.jpg" alt="" style="margin:5px;" /> </p><p> <img src="http://assets.upmraflatac.com/News%20images/2016/Greek-ForKings-wine-bottles-570px.jpg" alt="" style="margin:5px;" /> </p><p>Read more: <a href="http://www.packagingoftheworld.com/2016/05/for-kings-actors-wines.html?sthash.mfVdVkkK.mjjo" target="_blank">http://www.packagingoftheworld.com/2016/05/for-kings-actors-wines.html?sthash.mfVdVkkK.mjjo</a></p><p> <img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Arrow.JPG" alt="" style="margin:5px;" /> <a href="/emea/en/solutions-and-services/labeling-solutions/wine-and-spirits">Learn more about our wine labelling solutions »</a></p><p> </p><p>​</p>
Cantine Due Palme: Italian flair captured on wine labelhttp://www.upmraflatac.com/emea/en/news/details/cantine-due-palme-wine-labelsCantine Due Palme: Italian flair captured on wine label<p>​​</p><p><em>The very latest technology wrapped around a wine bottle full of history. Winery Cantine Due Palme, label material supplier UPM Raflatac, design house GFC Associati and printing company Imoco joined forces to convey an unmistakable personality on a wine label – the embodiment of Italian flair and authentic style.</em></p><p><img src="http://assets.upmraflatac.com/News%20images/2016/Due-palme-wine-labels_2.jpg" alt="" style="margin:5px;" /><br>“Due Palme is an established client of ours,” says <strong>Fabio Barnaba</strong>, CEO of design house GFC <span style="line-height:20.8px;">Associati</span>. “They entrusted us with completely restyling the labels for their flagship line, which consists of three of the most flavourful and prestigious red wines: <em>Selvarossa</em>, <em>1943</em> and <em>Ettamiano</em>.”</p><p>“We wanted to restyle the labels in a way that would tell the story of the wine as a unique taste experience with real passion - and with all of the Italian sophistication and elegance,” adds <strong>Piero Narcisi</strong>, Art Director at GFC <span style="line-height:20.8px;">Associati</span>​. “We paid attention to every tiny detail in design and explored different printing techniques to highlight the precious nature of these wines.”</p><p>The printing company Imoco helped find the best material for the highly sophisticated labels.</p><p>“We selected UPM Raflatac’s Super Embossed Aluminium label face as the foundation,” says <strong>Luca Moretto</strong>, Manager of the Adhesive Division at Imoco spa. “The combination of this refined label material and our printing processes brought this distinctive label to life.”</p><h2>Unique and sophisticated</h2><p>Cantine Due Palme’s president <strong>Angelo Maci </strong>has led the largest cooperative in the Puglia region for the past 27 years. The cooperative of 1200 members is among the most distinguished in southern Italy. He considered it vital to incorporate the fundamental elements of wine production into the label design, such as that all-Italian fascination with oenology and the strength and passion of a land historically well-acquainted with the struggle for identity. The result of the four-way collaboration more than answers Maci’s high expectations:</p><p>“Our most precious treasure is wine,” he says. “These labels tell the great story of the love, passion and tradition found in every bottle, narrating this in a way that’s both stylish and unique.”</p><p>“Uniqueness may well be the thread that ties the Due Palme story together,” sums up Sales Manager for UPM Raflatac <strong>Dario Santilli</strong>. “This authenticity is captured on an engagingly tactile label which offers a highly sophisticated visual experience.” </p><p><a href="http://assets.upmraflatac.com/PDF/News%20and%20Publications/UPM_Raflatac_SuccessStory_CantineDuePalme_low1.pdf" target="_blank"><img class="ms-asset-icon ms-rtePosition-4" src="/_layouts/images/icpdf.png" alt="" />Download the case study » </a></p><p> </p><p><em>From left to right: Dario Santilli from UPM Raflatac together with representatives from Due Palme, design studio GFC <em style="line-height:20.8px;">Associati</em> and printing house Imoco. </em></p><p><img class="ms-rtePosition-1" src="http://assets.upmraflatac.com/News%20images/2016/due-palme-wine-label-design.jpg" alt="" style="margin:5px;" /><br> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p><em><br></em> </p>
Gaetan Rosé: From bright colours to simple elegancehttp://www.upmraflatac.com/emea/en/news/details/gaetan-rose-wine-from-bright-colours-to-simple-eleganceGaetan Rosé: From bright colours to simple elegance<p>Gaetan is a brand of wine produced by the Oriachovitsa Winery in Bulgaria. Their wine label designs have previously put emphasis on traditional and bright colours. The approach for the new Gaetan Rosé was something completely different in comparison.</p><p><img class="ms-rtePosition-4" alt="Gaetan Rosé label is printed on UPM Raflatac’s Velmart White WSA" src="http://assets.upmraflatac.com/News%20images/2016/Gaetan-rose-wine-label-design.jpg" style="margin:5px 0px;" /> </p><p>The intention of the new label design was to bring more elegance to the wine bottle, having a touch of playfulness. This was achieved by using watercolours as a design method and adding glitter for extra shine. The original Gaetan design was changed from hot foil and multiple colours to more simplistic watercolours. Change of the bottle itself was made in order to speak to a more gentler look, suitable for rosé wines. </p><p>The Gaetan Rosé label is printed on <em>UPM Raflatac’s Velmart White WSA </em>and designed by The Labelmaker <strong>Jordan Jelev</strong>. Velmart White WSA is a high-quality, embossed paper, ideally used in wine and beverage applications. The paper is thicker than other similar products and the texture on the paper can be felt upon touch. The design of the watercolours on the Gaetan Rosé label is extremely successful due to the embossed label paper, creating a memorable, high-quality feel that makes this wine bottle stand out. </p><p> <img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Gaetan-rose-wine-bottle-labels-570px.jpg" alt="" style="margin:5px 0px;" /> </p><p>   </p><p>Read more: <a href="http://www.thelabelmaker.eu/portfolio/gaetan-rose-wine-label" target="_blank">www.thelabelmaker.eu/portfolio/gaetan-rose-wine-label</a></p><p> <img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Arrow.JPG" alt="" style="margin:5px;" /> <a href="http://www.upmraflatac.com/emea/en/solutions-and-services/labeling-solutions/wine-and-spirits">Learn more about our wine labeling solutions »</a></p><p> </p><p> </p>
Kaavi: Award-winning mushroom packaging labelhttp://www.upmraflatac.com/emea/en/news/details/award-winning-kaavi-porcini-packaging-label-featuring-bold-designKaavi: Award-winning mushroom packaging label<p>​<img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Kaavi_Porcini_food_packages_rgb_600.jpg" alt="" style="margin:5px;width:740px;" /></p><p>Porcini, chanterelle, funnel chantarelle and black trumpet — these high-quality Finnish wild mushrooms are featured in Kaavi Porcini's renewed product packaging. The core of the new design is a simple yet artistic label where the artistic touch is clearly visible. The bold but minimalist design was created by designer <strong>Helena Masalin</strong>, and inspired by art and gourmet dishes. <br>  </p><p><img src="http://assets.upmraflatac.com/News%20images/2016/Kaavi_0_Purkit_rivissa_rgb_labels.jpg" alt="" style="margin:5px;" /><br>  <br>The label is printed on UPM Raflatac's Antique White WSA-FSC material, which is often used for wine labelling. Its porous, structured surface gives the label a natural feel and depth and brings the design to life. Thanks to digital printing, the colour reproduction is brilliantly bright and sharp. The labels are printed by Karico Oy printing house.<br>  <br><img src="http://assets.upmraflatac.com/News%20images/2016/Kaavi_Porcini_food_package_row-570px.jpg" alt="" style="margin:5px;" /><br>  <br>The new packaging design has won the prestigious Red Dot Award in the category Communication Design 2016: Best of the Best. This year, almost 8000 entries from 46 countries took part in the competition. The founder and President of the Red Dot stated that the Kaavi Porcini packages show uncompromising competency and considerable courage. The jury also appreciated the simplicity and originality of the design. </p><p>Read more: </p><ul><li><a href="https://masalin.carbonmade.com/projects/5920679" target="_blank">masalin.carbonmade.com/projects/5920679</a> </li><li><a href="http://karico.fi/en/15-9-2016-karicon-etiketit-palkituissa-pakkauksissa/" target="_blank">karico.fi/en/15-9-2016-karicon-etiketit-palkituissa-pakkauksissa/</a></li></ul><p> </p><p><img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Arrow.JPG" alt="" style="margin:5px;" /><a href="http://www.upmraflatac.com/emea/en/solutions-and-services/labeling-solutions/food">Learn more about our food labelling solutions »</a></p><p> </p>
Marsalkka: Craft beer in labeled and recyclable canhttp://www.upmraflatac.com/emea/en/news/details/upm-raflatac’s-vanish-fit-for-labelling-recyclable-aluminium-beverage-cansMarsalkka: Craft beer in labeled and recyclable can<p> <strong>VANISH™ fit for labelling recyclable aluminium beverage cans in Europe ​</strong></p><p>Beverage cans labelled with UPM Raflatac’s VANISH™ film can now be recycled in Europe. Novelis, the world’s largest recycler of aluminium cans, confirms that the thin 23-micron VANISH™ label has proven sufficiently light in order not to affect the quality of the recycled aluminium.</p><p>UPM Raflatac’s ultra-thin VANISH™ PET film enables three functionalities previously considered unviable or impossible: self-adhesive labeling on beverage cans, recyclability with aluminium cans, and the opportunity for beverage brands to market small batches cost-effectively.</p><p><img class="ms-rtePosition-4" alt="VANISH™ fit for labelling recyclable aluminium beverage cans in Europe ​" src="http://assets.upmraflatac.com/News%20images/2016/Marsalkka-recyclable-label-570px.jpg" style="margin:5px 0px;" /> </p><h2>Cost-efficiency and flexibility for small batches</h2><p>The Saimaan Juomatehdas brewery in Finland is the first company in Europe to adopt VANISH™ by launching a craft beer in labeled aluminium cans, which are integrated into a refundable deposit system for recycling. The recycling system for beverage containers in Finland is renowned as the world’s most effective. Returnable, refundable deposit cans are the most recycled container category, with a recycling rate as high as 95%.</p><p>In particular, and because direct-printed cans aren’t manufactured in small volumes, self-adhesive labeling is a necessity for canning smaller batches cost-effectively. Self-adhesive labels can also be produced quickly in comparison to directly decorated cans, enabling beverage producers to respond flexibly to consumer demand and engage in promotional activity without risking container overstocks.</p><p>“Saimaan Juomatehdas is committed to sustainability, so we wanted to come up with a canning solution for our smaller beverage batches that would match our principles. We explored different options and discovered the VANISH™ label material. Together with UPM Raflatac and Auraprint, a printing house specializing in labeling solutions, we started looking into the possibility of applying it to recyclable cans – and everything started to fall into place,” comments <strong>Jussi Laukkanen</strong>, CEO, Saimaan Juomatehdas.</p><p> </p><h2>Striking levels of differentiation</h2><p><img class="ms-rtePosition-2" src="http://assets.upmraflatac.com/News%20images/2016/Marsalkka-Vanish-label-150px.jpg" alt="" style="margin:5px;" />VANISH™ brings all the visual presentation benefits of self-adhesive label printing technology to canned beverages, especially compared to traditional direct print. Together with an impressive no-label look, new levels of product differentiation are achievable with striking decoration opportunities and premium finishes such as high-gloss and vivid colouration, fine detail and photographic imaging.</p><p>“Our end-customers in the beverage industry place high value on their product packaging. VANISH™ is an attractive and exceptionally versatile label material – and an ideal choice for companies like Saimaan Juomatehdas which strive to create high-quality products that are visually impressive,” evaluates <strong>Tuomo Wall</strong>, Director, Films, UPM Raflatac.</p><p>“VANISH™ also introduces a solution for product decoration on smaller batches of beer and other beverages in a way that’s economically viable and at the same time environmentally conscious. Brand owners in Europe now have a recycling-compatible choice for greatly enhanced product presentation that meets their own as well as UPM Raflatac’s commitment to providing sustainable solutions.”</p><p> <img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Arrow.JPG" alt="" style="margin:5px;" /> <a href="http://www.upmraflatac.com/emea/en/solutions-and-services/labeling-solutions/beverage">Learn more about our beverage label solutions</a></p><p> <strong>For further information please contact: </strong> <br>Mr Tuomo Wall, Director, Films, UPM Raflatac</p><p> </p><p> </p>
Cielo e Terra: Assessing environmental impacts of wine bottleshttp://www.upmraflatac.com/emea/en/news/details/cielo-e-terra-and-upm-raflatac-cooperate-on-lifecycle-assesmentCielo e Terra: Assessing environmental impacts of wine bottles<p>UPM Raflatac has cooperated with leading Italian wine producer Cielo e Terra on a life-cycle assessment (LCA) to study the environmental impacts of wine bottles. The comprehensive study took into account the full life cycle of the wine bottle and related packaging elements, and was performed in accordance with ISO 14040/44 standards. The study will be presented in a congress organised in connection to Vinitaly, international exhibition on wine and spirits, on 12th April 2016.</p><p><img alt="UPM Raflatac cooperates with Italian wine producer Cielo e Terra on lifecycle assessment" src="http://assets.upmraflatac.com/News%20images/2016/UPM-Raflatac-Cielo-e-Terra-Freschello-Rosso-Vivo-w570px.jpg" style="margin:5px;" /> </p><p>“Our aim is to better understand the environmental impacts related to our products and, together with our suppliers, find new ways to reduce them. The impacts of our recent investments in renewable energy are clearly visible in the results of the LCA study,” says <strong>Giampietro Povolo</strong>, Finance and Operation Manager, Cielo e Terra. “When comparing the years before and after the investments, we can identify reductions in greenhouse gas emissions of 10% and water consumption of 24% during the life cycle of a wine bottle.”</p><p>The LCA demonstrated that glass production has the most significant environmental impact in the wine bottle product life cycle. Energy and fuels used on site, as well as secondary and tertiary packaging such as boxes, pallets and plastic wrapping, are also significant for a number of life-cycle impact categories.</p><p>Corporate social responsibility has long been an important focus for Cielo e Terra, and the company already prints a significant proportion of its labels on UPM Raflatac’s FSC<sup>TM</sup> and PEFC<sup>TM</sup>-certified materials, sourced from sustainably managed forests. Cielo e Terra also participates in UPM Raflatac’s RafCycle programme, where the discarded glassine backing paper from the label application process is collected and recycled into new paper at UPM Raflatac’s specialist Plattling mill in Germany.</p><p>“Our cooperation with Cielo e Terra in sustainability topics began with the RafCycle programme in 2013, says <strong>Stefano Pistoni</strong>, End-Use Manager, Wine and Spirits at UPM Raflatac EMEIA. “The joint LCA study is a natural continuation of this dialogue and a unique example of how a label producer and wine bottler can work together on sustainability topics.”</p><p> <strong>For further information please contact:</strong><br>Stefano Pistoni, End-Use Manager, Wine & Spirits, UPM Raflatac EMEIA</p><p> </p><p> <strong>Read more:</strong></p><ul><li> <a href="http://www.upmraflatac.com/emea/en/solutions-and-services/product-ranges-and-services/labellife">Make sustainable choices based on the most comprehensive lifecycle assesment in the industry</a></li></ul><p> </p>
Glarus: Craft beers with class labelshttp://www.upmraflatac.com/emea/en/news/details/craft-beers-with-class-labelsGlarus: Craft beers with class labels<h2>Glarus’ seagull takes flight on PP Silver TC 50​</h2><p><span class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"><em>A successful label design is always a collaborative process between people. That’s why the owners of the Glarus brand </em></span></span><strong class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"><em>Deyan Ivanov </em></span></strong><span class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"><em>and </em></span></span><strong class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"><em>Ivelin Dorovski </em></span></strong><span class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"><em>teamed up with designer</em></span></span><strong class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"><em> J</em></span></strong><strong class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"><strong><em>ordan </em></strong><em>Jelev</em></span></strong><span class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"><em>, label printer Rotoprint OOD and UPM Raflatac – labelling a craft beer brand that really took flight. </em></span></span></p><span class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"></span></span><p><img class="ms-rtePosition-2" src="http://assets.upmraflatac.com/News%20images/2016/glarus-labelmaker1.jpg" alt="" style="margin:5px;" />Jordan Jelev – the Labelmaker - art director, graphic designer and calligrapher – was a name already known to Deyan Ivanov: “His name is famous among wine producers. It pays to work with the best. The beer obviously needs to taste exceptionally good, but the label design and printing need to give the impression of a luxury product.”</p><p>Jelev himself says design is always a collaborative process – the name and trademark, for example, were devised by the owners of the <strong>Glarus</strong> brand.</p><p>“From there, the visualisation of the new label design was mine. I drew the seagulls and logos, and created the typography. There was a natural chemistry among us, which developed into a friendly relationship that created a good environment for the design work.</p><p>“The goal of the designer is to create an appearance that is easy to remember, that can be explained, and that is closely related to the subject on which he works. ‘Glarus’ brings to mind thoughts of the sea, so it was logical to include the image of a nice Varna seagull. I wanted to create a label that could be instantly recognised and remembered, where the customer says, ‘I’m looking for the bottle with the seagull.’”</p><h2>Resistant for demanding conditions</h2><p>To bring a label design to life, Jelev’s creative role takes into account materials, printing technology and the capabilities of the printing house. “All the conditions under which the bottles might be used and stored should be taken into consideration when designing the label – for example, you don’t want labels peeling off during transportation.</p><p>“To avoid risks, for the Glarus labels I chose to work with UPM Raflatac’s <strong>PP Silver TC 50 </strong>metalized film. This label product is waterproof, with good resistance to both low and high temperatures, and it’s scratch resistant and attractive. It has a great adhesive in RP 37 too. Plus this silver metalized film eliminated the need to hot stamp.”</p><p>He adds that the metalized effect is preserved when printing. To leverage the beauty of the media even more, he used white overlays. In the upper part of the label he played with silver lines to create the feeling of perspective, horizon and flight – “an area in which our seagull would feel comfortable”.</p><h2>Metallized radiance without hot-stamping</h2><p>Knowing the capabilities of their label converter Rotoprint OOD, Jordan worked out the details for producing the labels with Deyan Ivanov – everything was specified so there wouldn’t be any problems printing them while taking into account the conditions of product distribution and storage. <img class="ms-rtePosition-2" src="http://assets.upmraflatac.com/News%20images/2016/glarus-labelmaker2.jpg" alt="" style="margin:15px 5px;width:400px;" /></p><p>“We’ve had cases in the past where hot stamping was erased while the product was stored in boxes, and cases where the labels would fall off while the product was cooled. Working together, we were able to avoid these problems by taking them into consideration at the conceptual stage,” says <strong>Violeta Nikiforova</strong>, a director at Rotoprint OOD.</p><p>“The PP Silver TC 50 film is very good to work with, and it’s ideal for certain designs because of its brightness and the specific product storage conditions the label needs to withstand. Jordan was delighted with the material because there’s no need for hot stamping.” She says the print process is very straightforward, using three or four colour flexo. The interesting highlighting and engraving effect in the Glarus label is achieved by using matt and gloss finishes, and the partial white overlay varies the appearance of the colour.</p><h2>Winning strategy: sales now nearing capacity </h2><p>The Glarus label is so far the only self-adhesive label for a Bulgarian beer, with the face material and adhesive selected to create a great looking product at the point of sale. Deyan Ivanov says that as a testament to product quality, sales of their craft beer have increased to near full production capacity. </p><p>“We’ll continue to differentiate our beers by the flavour of the product and the colour of the label, yet maintain a consistent brand image so that when customers look at the bottle, they know exactly what’s in it and can quickly pick us out on the shelf. We’ll continue using these winning strategies.”</p><p> </p><p>     </p>
Napue Gin: Elegant package and label with a timeless designhttp://www.upmraflatac.com/emea/en/news/details/napue-gin-package-and-labelNapue Gin: Elegant package and label with a timeless design<p>This Finnish bottle of gin has it all: it is a beverage of superior quality, with an elegant bottle featuring a label with a minimalistic, classic design. However, the flavour is what makes this liquor really stand out.</p><p><img class="ms-rtePosition-4" alt="UPM Raflatac and Napue gin tonic" src="http://assets.upmraflatac.com/News%20images/2015/UPM_Raflatac_Napue_gin_tonic-kimmo-syvari.jpg" style="margin:5px 0px;" /> </p><p>"It has a crisp taste with subtle floral aromas that remind you of sunny meadows, wild spruce forests, saunas and the smell of a freshly made traditional Finnish sauna whisk," says <strong>Mikko Koskinen </strong>describing Napue Gin, the Finnish rye gin that recently won a gold medal for best gin and tonic in the world at the acclaimed International Wine & Spirit Competition.</p><p>Koskinen works as the Head of Marketing and Branding at Kyrö Distillery Company, a small distillery from western Finland that was very surprised to receive such recognition. The idea of establishing the distillery was conceived one evening in a sauna, when Koskinen and his friends began to wonder why nobody was manufacturing rye whisky in Finland, even though the Finns are famous for their love of rye bread. The idea soon led to a small and exclusive line of whisky and gin labels.</p><p>The distillery was set up in an old dairy in 2012. Since then, the company has produced Napue Gin, Koskue Gin, Juuri Rye Whisky and Verso Rye Whisky; the latter will be bottled in 2017.</p><p>The Kyrö Distillery's gin and whisky bottles really stand out on the shelf. Far from being a coincidence, this is the result of careful planning. "The branding was discussed long before the actual manufacturing started. We wanted to create a simple, Scandinavian premium product without overdoing it," says Koskinen.</p><p>Every detail is perfect. "The choice of material, bottle and label are timeless. The design for a brand of whisky needs to feel relevant for years to come. We also believe that our gin has the makings of a modern classic," Koskinen continues.</p><p>Looking at the bottle in a bar or liquor store, you instantly recognise it as gin; this can make a difference when the customer is making his or her decision. In addition, the label has been designed so that you can see different things depending on how close to the bottle you are. The light-coloured label is easy to spot even in dark environments, so it is sure to attract thirsty bar-goers. </p><h2>Handmade look and feel</h2><p>The Kyrö Distillery Company has attracted international attention with its packaging, too. Earlier this year, the company was among the shortlisted entries for the Cannes Lions' Premium Packaging category and won second place in the Spirits category of the Dieline Awards. </p><p>Elegant packaging and labelling support the overall image of quality. Every detail matters – including the choice of labelling material. The Kyrö Distillery Company uses UPM Raflatac's Antique White WSA FSC self-adhesive label material, and the labels are printed by Tarrax Oy.</p><p><img class="ms-rtePosition-2" alt="UPM Raflatac and Napue Gin label." src="http://assets.upmraflatac.com/News%20images/2015/UPM_Raflatac_Napue_Gin_label-anssi-kahara.jpg" style="margin:5px;" />"The face paper is porous and ribbed, which gives it a distinct feel," says Tarrax CEO <strong>Tomi Lohtamo</strong>. "The material gives these bottles a handmade look that is fitting for a premium product. The end result looks very distinguished."</p><p>To a large extent, the dignified look results from the label’s textured surface. Textured, ribbed and pulp-dyed label materials help products stand out from the shelf.</p><p>“When light is refracted through the bottle, you can see a kind of watermark in the label. And the contrast between the black colour and white background is brilliant, says <strong>Matti Hakkarainen</strong>, UPM Raflatac’s Sales Manager.</p><p>The labels are foil-coated by the Starcke printing house. Gold, copper and silver details in the labels indicate the different aging of the beverages.</p><p>The beautiful contours of the bottle together with the simple label provide an uncomplicated yet elegant container for the liquors made from pure Nordic ingredients. When you take a rye distillate and add dried herbs, sea buckthorn, meadowsweet, cranberries and fresh birch leaves, you are guaranteed to create an unparalleled harmony of flavours. </p><p><a href="http://assets.upmraflatac.com/PDF/News%20and%20Publications/UPM_Raflatac_SuccessStory_NapueGin.pdf" target="_blank"><img width="16" height="16" class="ms-asset-icon ms-rtePosition-4" src="/_layouts/images/icpdf.png" alt="" />Download the case study » </a></p><p> </p><p> </p><p> </p><p> </p>
Masi Agricola: Wine producer reduces label waste volumeshttp://www.upmraflatac.com/emea/en/news/details/world-renowned-winemaker-reduces-costs-and-emissions-with-rafcycleMasi Agricola: Wine producer reduces label waste volumes<p>​​​​<img class="ms-rtePosition-2" alt="masi.jpg" src="http://assets.upmraflatac.com/News%20images/2013/masi.jpg" style="margin:5px;" />UPM Raflatac is assisting world-renowned quality wine producer Masi Agricola to reduce its carbon footprint through the RafCycle<sup>®</sup> program. </p><p>RafCycle reduces waste volumes going to landfill from the processes of manufacturing, printing, distributing and applying self-adhesive labels to products. In the case of paper release liner, an excellent quality of wood fibre is recovered and reused to make new paper.</p><h2>Turning liner waste into a resource</h2><p>By recycling spent release liner, Masi Agricola benefits directly from reduced disposal costs and a significant reduction in carbon emissions from labels. Managing Director <strong>Bruno Boscaini </strong>comments: </p><p>“Separate collections carried out at retailers, vineyards and production facilities play a key role in reducing our waste and raw material consumption. We were pleasantly surprised to learn that the release liner could be transformed from a waste product into a resource. This is why we chose to sign with UPM Raflatac.”</p><h2>Greenhouse gas emissions down 26%</h2><p>In a comparative study of liner recycling versus landfill disposal, UPM Raflatac conducted a lifecycle assessment (LCA) for Masi Agricola using a scenario of 12.5 million bottles a year and different combinations of labels and release liners. </p><p>In particular, recycling paper release liner through RafCycle was found to reduce Masi Agricola’s label-related carbon footprint by 26%.</p><p>Joining the RafCycle program to recycle release liner offers the following benefits:</p><ul><li>turns used label release liner from waste into a resource </li><li>significantly improves label users’ environmental performance </li><li>brings clear savings in waste management costs </li><li>sustainability adds value to brands</li></ul><p><a href="http://assets.upmraflatac.com/Lists/RelatedMaterials/EMEA%20English/Related%20materials/UPM%20Raflatac%20Case%20Study%20Masi.pdf" target="_blank">Read full details of the Masi Agricola case study</a> (pdf)</p>

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