Customer stories and case studies

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Riondo: Italian quality and charm, inside and outhttp://www.upmraflatac.com/emea/en/news/details/riondo-wine-labelsRiondo: Italian quality and charm, inside and out<div>Italian wine producer <strong>Cantine Riondo</strong> selected <strong>Studio Poletto</strong> to redesign their labels for the Riondo wine brand. The Riondo wine portfolio has been strategically developed for large retailers within the German market; an environment where showcasing quality is becoming increasingly important.</div><div><br></div><div><img src="http://assets.upmraflatac.com/News%20images/2017/Riondo-1-570px.jpg" alt="" style="margin:5px 0px;" /><br></div><div><br></div><div>Tasked with sending Riondo’s unique Italian style over the Alps, <strong>Pietro Poletto</strong>, Art Director for Studio Poletto, says the message on the new labels is clear: “I am an elegant, fresh, balanced and comforting wine; I am an Italian wine.”<br>  </div><h2>Visual and tactile experience for explorers</h2><div>Pietro Poletto selected UPM Raflatac’s <em>Icy White Ice Premium-FSC</em> label material to carry the new design due to its natural and material-like qualities, which he describes as exquisite to the touch. </div><div><br></div><div><strong>Tonutti Tecniche Grafiche</strong> printed the labels using offset processes for background colours, and screen printing to achieve a thick, glossy effect. For the finishing touch, hot foil stamping is combined with embossing to create a striking image that stands out on the shelf.</div><div><br></div><div>“Each decision was taken to create an experience that was not only visual but tactile. Today's consumers are paying more and more attention to the product and explore every aspect of the label,” Poletto says.</div><div> </div><div>“The Icy White Ice Premium-FSC paper doesn’t lose its natural texture even after multiple ink applications. With superb coverage, the black background we used for the red wine varieties improved in terms of colour intensity and colour lay.”</div><div><br></div><div><img src="http://assets.upmraflatac.com/News%20images/2017/Pietro%20Poletto_570px.jpg" alt="" style="margin:5px 0px;" /><br></div><div><em>Pietro Poletto, Art Director for Studio Poletto<br>  </em></div><h2>Memorably unique in-store and on ice</h2><div>UPM Raflatac has been a key partner in the Riondo project, particularly regarding technical advice. This enabled the design studio and label printer to optimally enhance the paper's characteristics in line with the design and communication aims.</div><div><br></div><div>“It’s been a great experience for both us and our customers. The results have been more than satisfactory in terms of design appreciation and the product’s performance on shelves, in refrigerators and on ice,” Poletto describes.</div><div><br></div><div>“Our design on the Icy White Ice Premium-FSC paper created a unique, memorable and multi-sensory experience that defines the success of the product – and consequently the success of the brand.”</div><div><br></div><div><img src="http://assets.upmraflatac.com/News%20images/2017/Riondo-2-570px.jpg" alt="" style="margin:5px 0px;" /><br></div><div><br></div><div>Client: <strong><a href="http://en.cantineriondo.com/company" target="_blank">Cantine Riondo</a></strong><br></div><div></div><div>Creative agency: <a href="http://studiopoletto.com/" target="_blank"><strong>Studio Poletto</strong></a></div><div>Printing house: <a href="http://www.grafiche-tonutti.it/" target="_blank"><strong>Tonutti Tecniche Grafiche</strong></a><br></div><div><br></div><div><br></div><div><img src="http://assets.upmraflatac.com/News%20images/2016/Arrow.JPG" class="ms-rtePosition-4" alt="" style="margin:5px;" /><a href="http://www.upmraflatac.com/emea/en/news/customer-stories-case-studies">View our latest customer stories »</a><br></div><div><br></div>
For Kings and Actors: Greek wines rely on minimalist sophistication http://www.upmraflatac.com/emea/en/news/details/for-kings-and-actors-wine-success-storyFor Kings and Actors: Greek wines rely on minimalist sophistication <p>When the <strong>Ampelou Chora Winery </strong>in Greek redesigned the labels for their <em>'Actors' </em>and <em>'For </em> <em>Kings' </em>wines, they pursued a dual approach to minimalism. The new look is both simple and bold, clever and entertaining, all at once. </p><p> <img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Greek-ForKings-wine-labels-570px.jpg" alt="" style="margin:5px;" />  </p><p>Subtle minimalism exudes sophistication. The same figure is portrayed on both wines in different roles; the King and the Actor. Each figure is making a toast to good health, and they were designed based on classic playing cards, evoking a game of wine tasting.</p><p>The labels for these wines are designed by <strong>Noon Design+Branding </strong>and printed by <strong>Al. Payiantzas SA </strong>on <strong>UPM </strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong> <strong></strong><strong></strong><strong></strong><strong></strong><strong></strong><strong></strong><strong>Raflatac'</strong>s<strong> </strong> <em>Velmart White WSA</em> label material. Velmart is a thick, textured face paper ideally suited to wine and beverage labelling. The embossed structure of the paper together with gold foiling and pink copper details give a tactile feel which suggests an exceptional choice of wine.</p><p>Here's to our health! Or 'Yamas' as they say in Greece. </p><p> <img src="http://assets.upmraflatac.com/News%20images/2016/Greek-Actors-wine-label-570px.jpg" alt="" style="margin:5px;" /> </p><p> <img src="http://assets.upmraflatac.com/News%20images/2016/Greek-ForKings-wine-bottles-570px.jpg" alt="" style="margin:5px;" /> </p><p>Read more: <a href="http://www.packagingoftheworld.com/2016/05/for-kings-actors-wines.html?sthash.mfVdVkkK.mjjo" target="_blank">http://www.packagingoftheworld.com/2016/05/for-kings-actors-wines.html?sthash.mfVdVkkK.mjjo</a></p><p> <img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Arrow.JPG" alt="" style="margin:5px;" /> <a href="/emea/en/solutions-and-services/labeling-solutions/wine-and-spirits">Learn more about our wine labelling solutions »</a></p><p> </p><p>​</p>
Cantine Due Palme: Italian flair captured on wine labelhttp://www.upmraflatac.com/emea/en/news/details/cantine-due-palme-wine-labelsCantine Due Palme: Italian flair captured on wine label<p>​​</p><p><em>The very latest technology wrapped around a wine bottle full of history. Winery Cantine Due Palme, label material supplier UPM Raflatac, design house GFC Associati and printing company Imoco joined forces to convey an unmistakable personality on a wine label – the embodiment of Italian flair and authentic style.</em></p><p><img src="http://assets.upmraflatac.com/News%20images/2016/Due-palme-wine-labels_2.jpg" alt="" style="margin:5px;" /><br>“Due Palme is an established client of ours,” says <strong>Fabio Barnaba</strong>, CEO of design house GFC <span style="line-height:20.8px;">Associati</span>. “They entrusted us with completely restyling the labels for their flagship line, which consists of three of the most flavourful and prestigious red wines: <em>Selvarossa</em>, <em>1943</em> and <em>Ettamiano</em>.”</p><p>“We wanted to restyle the labels in a way that would tell the story of the wine as a unique taste experience with real passion - and with all of the Italian sophistication and elegance,” adds <strong>Piero Narcisi</strong>, Art Director at GFC <span style="line-height:20.8px;">Associati</span>​. “We paid attention to every tiny detail in design and explored different printing techniques to highlight the precious nature of these wines.”</p><p>The printing company Imoco helped find the best material for the highly sophisticated labels.</p><p>“We selected UPM Raflatac’s Super Embossed Aluminium label face as the foundation,” says <strong>Luca Moretto</strong>, Manager of the Adhesive Division at Imoco spa. “The combination of this refined label material and our printing processes brought this distinctive label to life.”</p><h2>Unique and sophisticated</h2><p>Cantine Due Palme’s president <strong>Angelo Maci </strong>has led the largest cooperative in the Puglia region for the past 27 years. The cooperative of 1200 members is among the most distinguished in southern Italy. He considered it vital to incorporate the fundamental elements of wine production into the label design, such as that all-Italian fascination with oenology and the strength and passion of a land historically well-acquainted with the struggle for identity. The result of the four-way collaboration more than answers Maci’s high expectations:</p><p>“Our most precious treasure is wine,” he says. “These labels tell the great story of the love, passion and tradition found in every bottle, narrating this in a way that’s both stylish and unique.”</p><p>“Uniqueness may well be the thread that ties the Due Palme story together,” sums up Sales Manager for UPM Raflatac <strong>Dario Santilli</strong>. “This authenticity is captured on an engagingly tactile label which offers a highly sophisticated visual experience.” </p><p> </p><p><em>From left to right: Dario Santilli from UPM Raflatac together with representatives from Due Palme, design studio GFC <em style="line-height:20.8px;">Associati</em> and printing house Imoco. </em></p><p><img class="ms-rtePosition-1" src="http://assets.upmraflatac.com/News%20images/2016/due-palme-wine-label-design.jpg" alt="" style="margin:5px;" /><br> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p><em><br></em> </p>
Gaetan Rosé: From bright colours to simple elegancehttp://www.upmraflatac.com/emea/en/news/details/gaetan-rose-wine-from-bright-colours-to-simple-eleganceGaetan Rosé: From bright colours to simple elegance<p>Gaetan is a brand of wine produced by the Oriachovitsa Winery in Bulgaria. Their wine label designs have previously put emphasis on traditional and bright colours. The approach for the new Gaetan Rosé was something completely different in comparison.</p><p><img class="ms-rtePosition-4" alt="Gaetan Rosé label is printed on UPM Raflatac’s Velmart White WSA" src="http://assets.upmraflatac.com/News%20images/2016/Gaetan-rose-wine-label-design.jpg" style="margin:5px 0px;" /> </p><p>The intention of the new label design was to bring more elegance to the wine bottle, having a touch of playfulness. This was achieved by using watercolours as a design method and adding glitter for extra shine. The original Gaetan design was changed from hot foil and multiple colours to more simplistic watercolours. Change of the bottle itself was made in order to speak to a more gentler look, suitable for rosé wines. </p><p>The Gaetan Rosé label is printed on <em>UPM Raflatac’s Velmart White WSA </em>and designed by The Labelmaker <strong>Jordan Jelev</strong>. Velmart White WSA is a high-quality, embossed paper, ideally used in wine and beverage applications. The paper is thicker than other similar products and the texture on the paper can be felt upon touch. The design of the watercolours on the Gaetan Rosé label is extremely successful due to the embossed label paper, creating a memorable, high-quality feel that makes this wine bottle stand out. </p><p> <img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Gaetan-rose-wine-bottle-labels-570px.jpg" alt="" style="margin:5px 0px;" /> </p><p>   </p><p>Read more: <a href="http://www.thelabelmaker.eu/portfolio/gaetan-rose-wine-label" target="_blank">www.thelabelmaker.eu/portfolio/gaetan-rose-wine-label</a></p><p> <img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Arrow.JPG" alt="" style="margin:5px;" /> <a href="http://www.upmraflatac.com/emea/en/solutions-and-services/labeling-solutions/wine-and-spirits">Learn more about our wine labeling solutions »</a></p><p> </p><p> </p>
Kaavi: Award-winning mushroom packaging labelhttp://www.upmraflatac.com/emea/en/news/details/award-winning-kaavi-porcini-packaging-label-featuring-bold-designKaavi: Award-winning mushroom packaging label<p>​<img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Kaavi_Porcini_food_packages_rgb_600.jpg" alt="" style="margin:5px;width:740px;" /></p><p>Porcini, chanterelle, funnel chantarelle and black trumpet — these high-quality Finnish wild mushrooms are featured in Kaavi Porcini's renewed product packaging. The core of the new design is a simple yet artistic label where the artistic touch is clearly visible. The bold but minimalist design was created by designer <strong>Helena Masalin</strong>, and inspired by art and gourmet dishes. <br>  </p><p><img src="http://assets.upmraflatac.com/News%20images/2016/Kaavi_0_Purkit_rivissa_rgb_labels.jpg" alt="" style="margin:5px;" /><br>  <br>The label is printed on UPM Raflatac's Antique White WSA-FSC material, which is often used for wine labelling. Its porous, structured surface gives the label a natural feel and depth and brings the design to life. Thanks to digital printing, the colour reproduction is brilliantly bright and sharp. The labels are printed by Karico Oy printing house.<br>  <br><img src="http://assets.upmraflatac.com/News%20images/2016/Kaavi_Porcini_food_package_row-570px.jpg" alt="" style="margin:5px;" /><br>  <br>The new packaging design has won the prestigious Red Dot Award in the category Communication Design 2016: Best of the Best. This year, almost 8000 entries from 46 countries took part in the competition. The founder and President of the Red Dot stated that the Kaavi Porcini packages show uncompromising competency and considerable courage. The jury also appreciated the simplicity and originality of the design. </p><p>Read more: </p><ul><li><a href="https://masalin.carbonmade.com/projects/5920679" target="_blank">masalin.carbonmade.com/projects/5920679</a> </li><li><a href="http://karico.fi/en/15-9-2016-karicon-etiketit-palkituissa-pakkauksissa/" target="_blank">karico.fi/en/15-9-2016-karicon-etiketit-palkituissa-pakkauksissa/</a></li></ul><p> </p><p><img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Arrow.JPG" alt="" style="margin:5px;" /><a href="http://www.upmraflatac.com/emea/en/solutions-and-services/labeling-solutions/food">Learn more about our food labelling solutions »</a></p><p> </p>
Marsalkka: Craft beer in labeled and recyclable canhttp://www.upmraflatac.com/emea/en/news/details/upm-raflatac’s-vanish-fit-for-labelling-recyclable-aluminium-beverage-cansMarsalkka: Craft beer in labeled and recyclable can<p> <strong>VANISH™ fit for labelling recyclable aluminium beverage cans in Europe ​</strong></p><p>Beverage cans labelled with UPM Raflatac’s VANISH™ film can now be recycled in Europe. Novelis, the world’s largest recycler of aluminium cans, confirms that the thin 23-micron VANISH™ label has proven sufficiently light in order not to affect the quality of the recycled aluminium.</p><p>UPM Raflatac’s ultra-thin VANISH™ PET film enables three functionalities previously considered unviable or impossible: self-adhesive labeling on beverage cans, recyclability with aluminium cans, and the opportunity for beverage brands to market small batches cost-effectively.</p><p><img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Marsalkka-recyclable-label-570px.jpg" alt="" style="margin:5px 0px;" /> </p><h2>Cost-efficiency and flexibility for small batches</h2><p>The Saimaan Juomatehdas brewery in Finland is the first company in Europe to adopt VANISH™ by launching a craft beer in labeled aluminium cans, which are integrated into a refundable deposit system for recycling. The recycling system for beverage containers in Finland is renowned as the world’s most effective. Returnable, refundable deposit cans are the most recycled container category, with a recycling rate as high as 95%.</p><p>In particular, and because direct-printed cans aren’t manufactured in small volumes, self-adhesive labeling is a necessity for canning smaller batches cost-effectively. Self-adhesive labels can also be produced quickly in comparison to directly decorated cans, enabling beverage producers to respond flexibly to consumer demand and engage in promotional activity without risking container overstocks.</p><p>“Saimaan Juomatehdas is committed to sustainability, so we wanted to come up with a canning solution for our smaller beverage batches that would match our principles. We explored different options and discovered the VANISH™ label material. Together with UPM Raflatac and Auraprint, a printing house specializing in labeling solutions, we started looking into the possibility of applying it to recyclable cans – and everything started to fall into place,” comments <strong>Jussi Laukkanen</strong>, CEO, Saimaan Juomatehdas.</p><p> </p><h2>Striking levels of differentiation</h2><p><img class="ms-rtePosition-2" src="http://assets.upmraflatac.com/News%20images/2016/Marsalkka-Vanish-label-150px.jpg" alt="" style="margin:5px;" />VANISH™ brings all the visual presentation benefits of self-adhesive label printing technology to canned beverages, especially compared to traditional direct print. Together with an impressive no-label look, new levels of product differentiation are achievable with striking decoration opportunities and premium finishes such as high-gloss and vivid colouration, fine detail and photographic imaging.</p><p>“Our end-customers in the beverage industry place high value on their product packaging. VANISH™ is an attractive and exceptionally versatile label material – and an ideal choice for companies like Saimaan Juomatehdas which strive to create high-quality products that are visually impressive,” evaluates <strong>Tuomo Wall</strong>, Director, Films, UPM Raflatac.</p><p>“VANISH™ also introduces a solution for product decoration on smaller batches of beer and other beverages in a way that’s economically viable and at the same time environmentally conscious. Brand owners in Europe now have a recycling-compatible choice for greatly enhanced product presentation that meets their own as well as UPM Raflatac’s commitment to providing sustainable solutions.”</p><p> <img class="ms-rtePosition-4" src="http://assets.upmraflatac.com/News%20images/2016/Arrow.JPG" alt="" style="margin:5px;" /> <a href="http://www.upmraflatac.com/emea/en/solutions-and-services/labeling-solutions/beverage">Learn more about our beverage label solutions</a></p><p> <strong>For further information please contact: </strong> <br>Mr Tuomo Wall, Director, Films, UPM Raflatac</p><p> </p><p> </p>
Cielo e Terra: Assessing environmental impacts of wine bottleshttp://www.upmraflatac.com/emea/en/news/details/cielo-e-terra-and-upm-raflatac-cooperate-on-lifecycle-assesmentCielo e Terra: Assessing environmental impacts of wine bottles<p>UPM Raflatac has cooperated with leading Italian wine producer Cielo e Terra on a life-cycle assessment (LCA) to study the environmental impacts of wine bottles. The comprehensive study took into account the full life cycle of the wine bottle and related packaging elements, and was performed in accordance with ISO 14040/44 standards. The study will be presented in a congress organised in connection to Vinitaly, international exhibition on wine and spirits, on 12th April 2016.</p><p><img alt="UPM Raflatac cooperates with Italian wine producer Cielo e Terra on lifecycle assessment" src="http://assets.upmraflatac.com/News%20images/2016/UPM-Raflatac-Cielo-e-Terra-Freschello-Rosso-Vivo-w570px.jpg" style="margin:5px;" /> </p><p>“Our aim is to better understand the environmental impacts related to our products and, together with our suppliers, find new ways to reduce them. The impacts of our recent investments in renewable energy are clearly visible in the results of the LCA study,” says <strong>Giampietro Povolo</strong>, Finance and Operation Manager, Cielo e Terra. “When comparing the years before and after the investments, we can identify reductions in greenhouse gas emissions of 10% and water consumption of 24% during the life cycle of a wine bottle.”</p><p>The LCA demonstrated that glass production has the most significant environmental impact in the wine bottle product life cycle. Energy and fuels used on site, as well as secondary and tertiary packaging such as boxes, pallets and plastic wrapping, are also significant for a number of life-cycle impact categories.</p><p>Corporate social responsibility has long been an important focus for Cielo e Terra, and the company already prints a significant proportion of its labels on UPM Raflatac’s FSC<sup>TM</sup> and PEFC<sup>TM</sup>-certified materials, sourced from sustainably managed forests. Cielo e Terra also participates in UPM Raflatac’s RafCycle programme, where the discarded glassine backing paper from the label application process is collected and recycled into new paper at UPM Raflatac’s specialist Plattling mill in Germany.</p><p>“Our cooperation with Cielo e Terra in sustainability topics began with the RafCycle programme in 2013, says <strong>Stefano Pistoni</strong>, End-Use Manager, Wine and Spirits at UPM Raflatac EMEIA. “The joint LCA study is a natural continuation of this dialogue and a unique example of how a label producer and wine bottler can work together on sustainability topics.”</p><p> <strong>For further information please contact:</strong><br>Stefano Pistoni, End-Use Manager, Wine & Spirits, UPM Raflatac EMEIA</p><p> </p><p> <strong>Read more:</strong></p><ul><li> <a href="http://www.upmraflatac.com/emea/en/solutions-and-services/product-ranges-and-services/labellife">Make sustainable choices based on the most comprehensive lifecycle assesment in the industry</a></li></ul><p> </p>
Glarus: Craft beers with class labelshttp://www.upmraflatac.com/emea/en/news/details/craft-beers-with-class-labelsGlarus: Craft beers with class labels<h2>Glarus’ seagull takes flight on PP Silver TC 50​</h2><p><span class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"><em>A successful label design is always a collaborative process between people. That’s why the owners of the Glarus brand </em></span></span><strong class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"><em>Deyan Ivanov </em></span></strong><span class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"><em>and </em></span></span><strong class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"><em>Ivelin Dorovski </em></span></strong><span class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"><em>teamed up with designer</em></span></span><strong class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"><em> J</em></span></strong><strong class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"><strong><em>ordan </em></strong><em>Jelev</em></span></strong><span class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"><em>, label printer Rotoprint OOD and UPM Raflatac – labelling a craft beer brand that really took flight. </em></span></span></p><span class="ms-rteStyle-Accent2"><span class="ms-rteThemeForeColor-2-0"></span></span><p><img class="ms-rtePosition-2" src="http://assets.upmraflatac.com/News%20images/2016/glarus-labelmaker1.jpg" alt="" style="margin:5px;" />Jordan Jelev – the Labelmaker - art director, graphic designer and calligrapher – was a name already known to Deyan Ivanov: “His name is famous among wine producers. It pays to work with the best. The beer obviously needs to taste exceptionally good, but the label design and printing need to give the impression of a luxury product.”</p><p>Jelev himself says design is always a collaborative process – the name and trademark, for example, were devised by the owners of the <strong>Glarus</strong> brand.</p><p>“From there, the visualisation of the new label design was mine. I drew the seagulls and logos, and created the typography. There was a natural chemistry among us, which developed into a friendly relationship that created a good environment for the design work.</p><p>“The goal of the designer is to create an appearance that is easy to remember, that can be explained, and that is closely related to the subject on which he works. ‘Glarus’ brings to mind thoughts of the sea, so it was logical to include the image of a nice Varna seagull. I wanted to create a label that could be instantly recognised and remembered, where the customer says, ‘I’m looking for the bottle with the seagull.’”</p><h2>Resistant for demanding conditions</h2><p>To bring a label design to life, Jelev’s creative role takes into account materials, printing technology and the capabilities of the printing house. “All the conditions under which the bottles might be used and stored should be taken into consideration when designing the label – for example, you don’t want labels peeling off during transportation.</p><p>“To avoid risks, for the Glarus labels I chose to work with UPM Raflatac’s <strong>PP Silver TC 50 </strong>metalized film. This label product is waterproof, with good resistance to both low and high temperatures, and it’s scratch resistant and attractive. It has a great adhesive in RP 37 too. Plus this silver metalized film eliminated the need to hot stamp.”</p><p>He adds that the metalized effect is preserved when printing. To leverage the beauty of the media even more, he used white overlays. In the upper part of the label he played with silver lines to create the feeling of perspective, horizon and flight – “an area in which our seagull would feel comfortable”.</p><h2>Metallized radiance without hot-stamping</h2><p>Knowing the capabilities of their label converter Rotoprint OOD, Jordan worked out the details for producing the labels with Deyan Ivanov – everything was specified so there wouldn’t be any problems printing them while taking into account the conditions of product distribution and storage. <img class="ms-rtePosition-2" src="http://assets.upmraflatac.com/News%20images/2016/glarus-labelmaker2.jpg" alt="" style="margin:15px 5px;width:400px;" /></p><p>“We’ve had cases in the past where hot stamping was erased while the product was stored in boxes, and cases where the labels would fall off while the product was cooled. Working together, we were able to avoid these problems by taking them into consideration at the conceptual stage,” says <strong>Violeta Nikiforova</strong>, a director at Rotoprint OOD.</p><p>“The PP Silver TC 50 film is very good to work with, and it’s ideal for certain designs because of its brightness and the specific product storage conditions the label needs to withstand. Jordan was delighted with the material because there’s no need for hot stamping.” She says the print process is very straightforward, using three or four colour flexo. The interesting highlighting and engraving effect in the Glarus label is achieved by using matt and gloss finishes, and the partial white overlay varies the appearance of the colour.</p><h2>Winning strategy: sales now nearing capacity </h2><p>The Glarus label is so far the only self-adhesive label for a Bulgarian beer, with the face material and adhesive selected to create a great looking product at the point of sale. Deyan Ivanov says that as a testament to product quality, sales of their craft beer have increased to near full production capacity. </p><p>“We’ll continue to differentiate our beers by the flavour of the product and the colour of the label, yet maintain a consistent brand image so that when customers look at the bottle, they know exactly what’s in it and can quickly pick us out on the shelf. We’ll continue using these winning strategies.”</p><p> </p><p>     </p>
Napue Gin: Elegant package and label with a timeless designhttp://www.upmraflatac.com/emea/en/news/details/napue-gin-package-and-labelNapue Gin: Elegant package and label with a timeless design<p>This Finnish bottle of gin has it all: it is a beverage of superior quality, with an elegant bottle featuring a label with a minimalistic, classic design. However, the flavour is what makes this liquor really stand out.</p><p><img class="ms-rtePosition-4" alt="UPM Raflatac and Napue gin tonic" src="http://assets.upmraflatac.com/News%20images/2015/UPM_Raflatac_Napue_gin_tonic-kimmo-syvari.jpg" style="margin:5px 0px;" /> </p><p>"It has a crisp taste with subtle floral aromas that remind you of sunny meadows, wild spruce forests, saunas and the smell of a freshly made traditional Finnish sauna whisk," says <strong>Mikko Koskinen </strong>describing Napue Gin, the Finnish rye gin that recently won a gold medal for best gin and tonic in the world at the acclaimed International Wine & Spirit Competition.</p><p>Koskinen works as the Head of Marketing and Branding at Kyrö Distillery Company, a small distillery from western Finland that was very surprised to receive such recognition. The idea of establishing the distillery was conceived one evening in a sauna, when Koskinen and his friends began to wonder why nobody was manufacturing rye whisky in Finland, even though the Finns are famous for their love of rye bread. The idea soon led to a small and exclusive line of whisky and gin labels.</p><p>The distillery was set up in an old dairy in 2012. Since then, the company has produced Napue Gin, Koskue Gin, Juuri Rye Whisky and Verso Rye Whisky; the latter will be bottled in 2017.</p><p>The Kyrö Distillery's gin and whisky bottles really stand out on the shelf. Far from being a coincidence, this is the result of careful planning. "The branding was discussed long before the actual manufacturing started. We wanted to create a simple, Scandinavian premium product without overdoing it," says Koskinen.</p><p>Every detail is perfect. "The choice of material, bottle and label are timeless. The design for a brand of whisky needs to feel relevant for years to come. We also believe that our gin has the makings of a modern classic," Koskinen continues.</p><p>Looking at the bottle in a bar or liquor store, you instantly recognise it as gin; this can make a difference when the customer is making his or her decision. In addition, the label has been designed so that you can see different things depending on how close to the bottle you are. The light-coloured label is easy to spot even in dark environments, so it is sure to attract thirsty bar-goers. </p><h2>Handmade look and feel</h2><p>The Kyrö Distillery Company has attracted international attention with its packaging, too. Earlier this year, the company was among the shortlisted entries for the Cannes Lions' Premium Packaging category and won second place in the Spirits category of the Dieline Awards. </p><p>Elegant packaging and labelling support the overall image of quality. Every detail matters – including the choice of labelling material. The Kyrö Distillery Company uses UPM Raflatac's Antique White WSA FSC self-adhesive label material, and the labels are printed by Tarrax Oy.</p><p><img class="ms-rtePosition-2" alt="UPM Raflatac and Napue Gin label." src="http://assets.upmraflatac.com/News%20images/2015/UPM_Raflatac_Napue_Gin_label-anssi-kahara.jpg" style="margin:5px;" />"The face paper is porous and ribbed, which gives it a distinct feel," says Tarrax CEO <strong>Tomi Lohtamo</strong>. "The material gives these bottles a handmade look that is fitting for a premium product. The end result looks very distinguished."</p><p>To a large extent, the dignified look results from the label’s textured surface. Textured, ribbed and pulp-dyed label materials help products stand out from the shelf.</p><p>“When light is refracted through the bottle, you can see a kind of watermark in the label. And the contrast between the black colour and white background is brilliant, says <strong>Matti Hakkarainen</strong>, UPM Raflatac’s Sales Manager.</p><p>The labels are foil-coated by the Starcke printing house. Gold, copper and silver details in the labels indicate the different aging of the beverages.</p><p>The beautiful contours of the bottle together with the simple label provide an uncomplicated yet elegant container for the liquors made from pure Nordic ingredients. When you take a rye distillate and add dried herbs, sea buckthorn, meadowsweet, cranberries and fresh birch leaves, you are guaranteed to create an unparalleled harmony of flavours. </p><p> </p><p> </p><p> </p><p> </p>
Masi Agricola: Wine producer reduces label waste volumeshttp://www.upmraflatac.com/emea/en/news/details/world-renowned-winemaker-reduces-costs-and-emissions-with-rafcycleMasi Agricola: Wine producer reduces label waste volumes<p>​​​​<img class="ms-rtePosition-2" alt="masi.jpg" src="http://assets.upmraflatac.com/News%20images/2013/masi.jpg" style="margin:5px;" />UPM Raflatac is assisting world-renowned quality wine producer Masi Agricola to reduce its carbon footprint through the RafCycle<sup>®</sup> program. </p><p>RafCycle reduces waste volumes going to landfill from the processes of manufacturing, printing, distributing and applying self-adhesive labels to products. In the case of paper release liner, an excellent quality of wood fibre is recovered and reused to make new paper.</p><h2>Turning liner waste into a resource</h2><p>By recycling spent release liner, Masi Agricola benefits directly from reduced disposal costs and a significant reduction in carbon emissions from labels. Managing Director <strong>Bruno Boscaini </strong>comments: </p><p>“Separate collections carried out at retailers, vineyards and production facilities play a key role in reducing our waste and raw material consumption. We were pleasantly surprised to learn that the release liner could be transformed from a waste product into a resource. This is why we chose to sign with UPM Raflatac.”</p><h2>Greenhouse gas emissions down 26%</h2><p>In a comparative study of liner recycling versus landfill disposal, UPM Raflatac conducted a lifecycle assessment (LCA) for Masi Agricola using a scenario of 12.5 million bottles a year and different combinations of labels and release liners. </p><p>In particular, recycling paper release liner through RafCycle was found to reduce Masi Agricola’s label-related carbon footprint by 26%.</p><p>Joining the RafCycle program to recycle release liner offers the following benefits:</p><ul><li>turns used label release liner from waste into a resource </li><li>significantly improves label users’ environmental performance </li><li>brings clear savings in waste management costs </li><li>sustainability adds value to brands</li></ul><p><a href="http://assets.upmraflatac.com/Lists/RelatedMaterials/EMEA%20English/Related%20materials/UPM%20Raflatac%20Case%20Study%20Masi.pdf" target="_blank">Read full details of the Masi Agricola case study</a> (pdf)</p>

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