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The role of design in sustainable packaginghttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=7The role of design in sustainable packaging<div class="ExternalClassAC0C5155A04846859494B7DC0E262B55"><p>Ocean plastics, packages made out of recycled materials, certified fibres, ecolabels and compostable products – these are just some of the topics that we hear in the daily discussions when talking about sustainability and the packaging world. For a conscious consumer it is a never-ending consideration of what would be the ultimate sustainable option. Without going too deeply into that conversation I would generalise by saying that instead of “the most sustainable option” the best are the ones that are suitable for exact need and have a working infrastructure in place that will be used. It is not worthwhile to use resources in towards having a recyclable product if it won’t be recycled but instead goes to waste-to-energy, or for example having a compostable product if it won’t be composted. </p><p> <img src="http://assets.upmraflatac.com/Blog/sustainable-packaging.jpg" alt="" style="margin:5px 5px 5px 0px;" /> </p><p>But what is the role of the design? It has been estimated that more than 80% of the environmental impacts of a product are determined at the design stage. Thus the important decisions are made in the beginning. This puts pressure on the designers for two reasons, and rightly so. Firstly, the field of sustainability aspects is wide and it is challenging to decide what would be the best option for a specific product. Secondly, quite often products will be exported and can end-up in regions of the world that have big differences in waste recycling infrastructure.</p><p>As there is not a one fits all solution, the key at the design stage from a sustainability perspective is to understand what the brand owner wants from the package, where it will be disposed, what are the existing waste infrastructure opportunities, how the combination of different materials works together when for example recycled and how to guide the consumer and promote to recycle the product correctly. The focus can be on the raw materials used through choosing renewable or recycled materials but it should also cover the end-of-life stage so that consumes have a choice to get rid of the package in a responsible way. </p><p>The world is changing and the impacts of climate change and resource scarcity become more and more visible to people around the globe. Also political pressure starts to have an impact. In order to reach the EU target for recycling 75% of the packaging waste by 2030, packaging needs to be recyclable by design. This often requires cross-border cooperation between different value chain members already at the early design stage. The momentum is now for us as an industry and individuals to make sustainable choices and create a smarter future together. </p><p> - <a href="/emea/en/sustainability/sustainable-label-solutions" target="_blank">Read more about our sustainable label solutions </a></p><hr /> <img src="http://assets.upmraflatac.com/Blog/noora-markkanen.jpg" alt="" style="margin:0px;" /> <br>   <br> <strong>Noora Markkanen</strong><br>Senior Specialist, Sustainability, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Learn from yesterday, live for today, hope for tomorrow" – Albert Einstein</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2018-05-18T07:19:00Z
Target 2030: Introducing the Biofore Site concepthttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=6Target 2030: Introducing the Biofore Site concept<div class="ExternalClassD3640150AB8D46EC92BC990A65A7C9B3"><p>One of the core elements of UPM's Biofore strategy launched in 2010 is the tenet “responsibility is good business”. We recognize that customers, investors, employees and other stakeholders value responsible operations, which is why we created the Biofore Site<sup>TM</sup> concept to translate our Biofore strategy into action for UPM Raflatac’s manufacturing operations. </p><p><img src="http://assets.upmraflatac.com/ContentimagesSUSTAINABILITY/Sustainability-Value-chain-Label-manufacturing-L.jpg" alt="" style="margin:0px;" /> <br> <br>Our Biofore Sites are not just working to improve operations for the next few years, but they are looking ahead to 2030. But why 2030?<br><br>In 2016 the United Nations published 17 Sustainable Development Goals (SDGs), as part of the UN 2030 Agenda for Sustainable Development. This agenda is an action plan aiming to end poverty, protect the planet and ensure all people enjoy peace and prosperity. It calls on governments, the private sector and citizens to help. <br> <br>While many organizations are just now exploring how to engage with the SDGs, it was not surprising when in the 2017 annual report, UPM introduced a new set of responsibility targets addressing economic, social and environmental issues that are designed to align with the SDGs and further our Biofore strategy. <br> <br>Following our parent company’s lead, when we created the Biofore Site scorecard in 2017, we included UPM’s targets and we mapped the additional UPM Raflatac specific measures to the UN SDGs. This ensures we are focusing on sustainability measures that are most relevant to our stakeholders.<br><br>The scorecard has approximately 40 performance measures for UPM Raflatac factory operations. Filled out annually by each factory, it touches on common sustainability measures like waste generation, energy consumption and safety performance, as well as some not-so-conventional measures, like supplier sustainability performance, development opportunities for employees, engagement in community activities and measures of diversity. It covers the three pillars of sustainability: the economic, environmental and social aspects of our operations. <br> <br>We aim to make Biofore real and tangible for all our employees. And because they know our operations best, employees can offer the best ideas on how we can improve our sustainability performance and be better neighbours in the communities where we operate.<br><br>We’re looking for more innovative ideas and positive results in 2018 as the factory teams make plans and implement projects. We’re excited to be on this new Biofore Site journey and look forward to the discoveries and progress we’ll make along the way.<br><br>Here’s to 2030, and beyond!</p><p>- <a href="/emea/en/sustainability/sustainable-value-chain/sustainable-label-manufacturing/" target="_blank">Read more about Biofore Site<sup>TM</sup> and sustainable label manufacturing  </a><br><a href="http://www.upm.com/Responsibility/fundamentals/Principles-targets/Pages/default.aspx" target="_blank">- Read more about UPM Biofore strategy</a></p><hr /> <img src="http://assets.upmraflatac.com/Blog/laura-cummings.jpg" alt="" style="margin:0px;" /> <br>   <br><strong>Laura Cummings</strong><br>Director, Health, Safety and Environment, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Persistence pays.”</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2018-04-27T09:40:00Z
A fresh look at the world of labelshttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=5A fresh look at the world of labels<div class="ExternalClass76DE9DF7AE744699A0241AD69C1AF3CC"><p>I have a new job. I’m really excited to be working at UPM Raflatac steering the marketing communications team. It’s all brand new to me and I have found the world of labeling so much more fascinating and varied than I ever imagined! It’s all very exciting and I’m thrilled to take part in labeling a smarter future with UPM Raflatac. </p><p> <img src="http://assets.upmraflatac.com/Blog/world-of-labels.jpg" alt="" style="margin:0px;" /> </p><p>Before I came to this job, I have worked as a Brand Manager marketing many brands. Part of my job has been to make sure that the labels on the brands that I’m steering, entice the customer to choose my brand. Build the brand and secure sales. Help the consumer to make the right choice. I wanted my brand to pop out of the shelf of a supermarket. I thought; that’s it for labels. Simple as that, brand recognition. But little did I know that there is so much more to them. We rarely pay attention to the fact that they are absolutely everywhere! Actually, they are the real unsung hero of our everyday lives.</p><h2>The wonderful world of food labeling</h2><p>As a consumer, I like to know what I eat. You are what you eat, they say. Labels on food products convey important messages such as food ingredients, storage requirements and nutritional information. They can be used to protect and reseal the food product. No wonder that the supermarket is a great example of a world full of labels. Starting from the fruit and veg section’s banana brand labels to the packed meat and dairy counters. </p><p>Most labels printed in the world are used on food products. In the recent months, I have had the privilege to learn that plenty of thought goes to the different labeling options in food products. They must withstand different temperatures and stay in place for the duration that the package is needed. They must be food safe and meet the strictest guidelines and requirements. Many of these solutions have required innovation and product development and most of all understanding of the customer and consumer requirements. And what happens when you have finished with that food package – can you recycle it? Does the label help or hinder?</p><h2>Why labels matter?</h2><p>Because of the sheer volume of labels, sustainability is important and labels really do matter. I am proud to be working for a company that is a frontrunner in sustainable labeling solutions. At UPM Raflatac we often remind ourselves that sustainability is in the heart and DNA of this company. Has always been and today even more so. I’m looking forward to a smarter future with more sustainable labeling solutions for future proof packaging. </p><hr /> <img src="http://assets.upmraflatac.com/Blog/kati-murto.jpg" alt="" style="margin:0px;" /> <br>   <br> <strong>Kati Murto</strong><br>Senior Manager, Marketing Communications, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Make every day so awesome, that it’ll make yesterday jealous!”</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p> </div>2018-04-13T07:15:00Z
The circular economy – time to be radical!http://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=4The circular economy – time to be radical!<div class="ExternalClassDD33D7B6204F4863BEA45BDB6F3526EF"><p>​The circular economy has been on the agenda for a couple of years already, but in the last few months we have seen a seismic shift in public concern about the use of plastic in packaging and plastic pollution. We have seen the EU publish its plastic strategy, global brands like Coca Cola setting ambitious targets on plastic packaging and TV programmes like David Attenborough’s blue planet raising attention further with its focus on ocean plastics.</p><p> <img src="http://assets.upmraflatac.com/Blog/circular-economy.jpg" alt="" style="margin:0px;" /> </p><p>As the world's most sustainable labeling company, it's only natural that we should innovate the way forward towards the ultimate circular solution in packaging. And as part of UPM, the Biofore company, we have the potential to make it a reality.</p><p>Our current range of sustainable labeling products surpasses today's benchmarks, delivering sustainability at every point in the product lifecycle. We are using radical innovation to develop solutions that were previously thought unviable. There's a way to go still, but today we are making huge steps in the right direction, creating thinner and lighter, recyclable and biobased products that are the blueprint for a circular future tomorrow. Ultimately though, it is a bio-future that is the logical solution for a circular society but it requires us to rethink the system, re-consider the possible and use radical innovation to get us there. </p><p>With innovation at the centre of our business and our leading position in the forest based products value chain, we are in a unique position to create truly circular film labeling solutions that will completely bypass the conventional plastics challenges we face today – stepping over old approaches and processes to deliver new solutions that radically change systems and reshape how we think and deal with plastics. This is exactly the type of thinking the planet needs and we need partnerships to get there. </p><p>We at UPM Raflatac believe in collaboration throughout the value chain and that’s why we have joined the Ellen MacArthur Foundation Circular Economy 100 (CE 100) programme at the beginning of this year. The CE 100 programme is a pre-competitive innovation programme established to enable organisations to develop new opportunities and realise their circular economy ambitions faster. It brings together corporates, governments and cities, academic institutions, emerging innovators and affiliates in a unique multi-stakeholder platform. </p><p>Join us on our journey to label a smarter future. Together we can close the circle.  </p><p>- <a href="/emea/en/sustainability/circular-economy" target="_blank">Read more about our circular economy approach<br></a> - <a href="/emea/en/news/details/upm-raflatac-joins-ellen-macarthurs-circular-economy-100-programme" target="_blank">Read more about our partnership with Ellen MacArthur Foundation </a></p><hr /> <img src="http://assets.upmraflatac.com/Blog/robert-taylor.jpg" alt="" style="margin:0px;" /> <br>   <br>R<strong>obert Taylor</strong><br>Director, Sustainability, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Ye may aye be sticking in a tree, it will be growing when you are sleeping!”</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"> <span aria-hidden="true"></span></span></p></div>2018-03-09T06:02:00Z

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The role of design in sustainable packaginghttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=7The role of design in sustainable packaging2018-05-18T07:19:00Z
Target 2030: Introducing the Biofore Site concepthttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=6Target 2030: Introducing the Biofore Site concept2018-04-27T09:40:00Z
A fresh look at the world of labelshttp://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=5A fresh look at the world of labels2018-04-13T07:15:00Z
The circular economy – time to be radical!http://www.upmraflatac.com/blog/Lists/Posts/ViewPost.aspx?ID=4The circular economy – time to be radical!2018-03-09T06:02:00Z