New trends and fresh opportunities for food labels trends and fresh opportunities for food labels <div class="ExternalClass817DA84F5E6D4F6B8508D3450023CBC6"><p>Food labeling is growing in step with the expanding consumer packaging market. New cooking and eating habits are increasing demand for specialized food packaging in developed markets as the fast rise of the middle class in emerging markets promise solid growth for the food labeling industry.</p><p> <img src="" alt="" style="margin:5px 0px;" /> </p><p>Today’s consumers want to know what they buy and eat. There is increasing need for transparency and product information as well as for ‘free-of’ products. Food companies also recognize we all “eat with our eyes”, so packaging that is visually stimulating is appealing to consumers. </p><p>Another raising trend, intelligent labeling solutions such us our Rafmore, offer access to extended information in the cloud and can also extend the overall brand experience. Intelligent labels are very useful for logistical purposes, enabling food packages to be tracked and traced along the value chain.</p><p>In the wake of increasing consumer awareness on packaging sustainability, most food companies are looking for solutions to make their packaging more sustainable. Legislators and the public are putting more pressure on producers to significantly reduce packaging waste, in particular plastic.</p><p>In the forest-based products value chain, we are in a unique position to create circular labeling solutions that will help tackle the problem. We offer sustainable solutions like the RafCycle<sup>®</sup> recycling service for label waste to give it a new life. In addition, our forest positive RAFNXT+ range provides reductions in energy, water, CO<sub>2</sub> emissions and waste throughout their lifecycle.</p><p>As the household sizes are shrinking, the need for smaller packaging sizes is increasing. At the same time, the drive to reduce food waste favours smaller packaging sizes. It extends over the whole food supply chain and also impacts food labeling because smaller sizes require more packaging. </p><p>Awareness of sustainability and the impacts of packaging are changing the labeling and packaging industries. In the end, it is all about eco-design to create sustainable label solutions, to listen to the market needs and driving new developments and innovations further to support the success of our customers and their clients.</p><hr /> <img src="" alt="" style="margin:0px;" /> <br>   <br> <strong>Pascal Oliveira</strong><br>Director, Global Business Development, Food, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Do not give up and go for your goals."</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2018-10-30T12:36:00Z
If you want to be sustainable, take action you want to be sustainable, take action<div class="ExternalClassE303370784D44B88869B287D4DB8D2CE"><p>Today’s environmentally conscious customers are voting with their wallets for sustainable brands. For them, sustainability is an integrated part of company strategy and operations.</p><p> <img src="" alt="" style="margin:5px 0px;" /> </p><p>Consumer expectations are rising fast as new innovations continue to bring more ethical products to the markets. This gives the companies that take the lead in sustainability a clear advantage over competitors in their industry. It is time to examine where your company stands in this ever-tightening competition.</p><h2>From reducing plastic use to net positivity</h2><p>Several forward-thinking companies have already adopted sustainability as their strategy. At UPM Raflatac, our strategic targets are chosen not only to optimize our own operations, but also to bring added value to our customers.</p><p>One of our key action points is to help brand owners reduce the plastic content of their labels. For example, together with Procter & Gamble Asia Pacific we have created PE 65, the thinnest squeezable PE film label stock. Moreover, we aim for our products to re-enter the production cycle as recycled raw materials to ensure the sustainable use of resources and reduce waste. Our RafCycle solution already offers more than 120 of our partners a service that collects their release liner waste and recycles it back into magazine paper, paper liner or composite material.</p><p>However, we at UPM Raflatac believe that reducing impacts alone is not enough. We want to take our efforts a step further and create net positive solutions. The materials in our RAFNXT+ range are sourced from forests that absorb twice the total CO<sub>2</sub> emitted during the label’s lifecycle, actively enhancing natural capital. The Forest Positive concept ensures zero deforestation and benefits for climate, water and biodiversity.</p><h2>It's now or never</h2><p>As climate change, the impact of plastics and depletion of natural resources continue to change our planet and transform markets, the right time to take action on sustainability is now.</p><p>Our target at UPM Raflatac is to integrate sustainability through the whole value chain. We aim for circular solutions – lighter, recyclable and bio-based products that benefit both businesses and the environment. Our goal is not only to be the most sustainable and innovative label maker, but to offer our customers even more sustainable choices.</p><p>We encourage you to take your stand, too. What sustainable solutions could your organization start implementing?</p><hr /> <img src="" alt="" style="margin:0px;" /> <br>   <br> <strong>Ulla-Riitta Unkuri</strong><br>Vice President, Stakeholder Relations, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Go for the sky, but keep your feet on the ground" </em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p> </div>2018-10-11T07:27:00Z
It all started from the forest all started from the forest<div class="ExternalClass4A88497BF61F438D94C36864A9AAAC2C"><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24"> <em>A lady reaches for a box of organic strawberries in a grocery store.</em></p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24"> <em>A salesperson opens a bottle of champagne to celebrate the holiday season.</em></p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24"> <em>A little boy is attaching an animal-themed sticker stamp to Grandma’s birthday card.</em></p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24"> <img src="" alt="" style="margin:5px 0px;" /> </p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24">Even though seemingly disconnected, all of these stories began from a forest. This forest can be located anywhere in the world, the species of trees might vary, and it might be a living habitat to a large number of species. This forest has a lot to offer to local communities: it produces fresh air, it maintains water resources, and even food, like forest berries and mushrooms, can be found there. The forest might be a place for recreation and work. The management of the forest is carefully planned, and after harvest the forest will be replanted or naturally generated. All in all, this forest is valuable for all.</p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24">Sometimes well-managed forests like this are awarded with a certificate as a proof that they are managed sustainably. Wood harvested from a sustainably managed forest can be turned into a variety of products. As a tree goes through further processing, it carries with it an influential message about being of sustainable origin as a part of packaging design.</p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24">Wood fibres can be transformed into some of the finest label materials that can be used in UPM Raflatac’s products. Currently, our selection includes over 850 forest-certified label products. Our top of the line sustainability solutions, RafNXT+ labels, are not only 100% certified, but also forest positive - including being carbon positive. This means that our forests can absorb up to twice the Co<sub>2</sub> amount emitted during the lifetime of the label. RafNXT+ labels are also prime examples of solutions that produce less waste, and optimise water and energy consumption and use of raw materials. By choosing sustainable labelling solutions, brands can support sustainable practices along the supply chain while using the label to communicate to their customers.</p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24">After all, it is the label that tells the lady that the strawberries are organic, communicates the content of the bottle to the salesperson, and helps the little boy in sending best wishes to his Grandma.</p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24"> <em>But we don’t want the story to end here. We want to see more sustainable labels on products, and more of those valuable, sustainably managed forests. Furthermore, we want to invite brands to work with us on labelling a smarter future.</em></p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24">On the last Friday of September, we join the Forest Stewardship Council™ to celebrate the importance of the world’s forests. By taking care of the forests, we want to ensure that the forests are there for the future generations as well. This is a goal that we will achieve together with our clients and with brands that want to make a difference.</p><p class="ExternalClassE8FED24CAC9A4109941781877AC42C24">Read more about:</p><div class="ExternalClassE8FED24CAC9A4109941781877AC42C24"><ul><li> <a href="" target="_blank">RAFNXT+ solutions and our Forest Positive approach</a></li><li> <a href="" target="_blank">Forest Stewardship Council</a></li></ul></div><p>FSC<sup>®</sup>-C012530</p><hr /> <img alt="Satu Leppänen" src="" style="margin:0px;" /> <br>   <br> <strong>Satu Leppänen</strong><br>Manager, Sustainability, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”If you can dream it, you can do it." – Walt Disney</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2018-09-27T11:10:00Z
Sustainability is our strategy is our strategy<div class="ExternalClass5EBED6A8C38948C4B3AA3C06FE15E3FA"><p>​Time flies in great company – literally speaking. It’s been almost a year since I started in the UPM Bioforce Graduate Trainee program with 13 other recent graduates. I’ve been beyond excited about this 18-months’ opportunity and to work at UPM Raflatac Strategy development team. </p><p> <img src="" alt="" style="margin:0px;" /> <br> <br>The trainee program consists of separate assignments, and the first one was called <strong>Sustainability in Strategy</strong>. Sustainability is at the core of the UPM Raflatac business. As the topic is increasingly important also to end-users and our customers, there was a need to develop Sustainability into a more concrete part of business strategies. Work was divided to three; we started with an analysis of the existing processes, projects and initiatives in our Sustainability offering. The second part was to study emerging Sustainability topics and finally assess the significance and potential impact of these to UPM Raflatac. <br><br>During the autumn, I got to meet and interview our experts at UPM Raflatac and UPM around a long list of Sustainability topics, varying from Circular economy to traceability, regulation and human rights. Moreover, we arranged workshops to bring together experts in Sourcing, Operations and Business Development at UPM Raflatac to discuss their views of the concrete impacts of covered topics. <br><br>I learnt how broad our Sustainability offering is and how interesting partnerships we have already today. Our Sustainability experts work with everything from new product development, participation in conferences and networks to optimizing logistics and transport emissions. One great example is The Biofore Site concept, that aims to develop Sustainability thinking at our sites so that everyone can take initiative and help us reach our Sustainability targets. However, we set the bar high which means we can’t tackle complex Sustainability issues alone; strong partnerships with organizations, suppliers, customers and end-users are definitely the UPM Raflatac way forward. <br><br>I truly enjoyed working with this assignment. I got to meet many of our enthusiastic and experienced professionals while learning a lot about UPM Raflatac and labeling business.I’ve been thrilled to see that as an outcome of the project we’ve introduced a new method to systematically integrate sustainability aspects to business strategy. <br><br>Looking forward to see what the future brings! <br>With summery regards, Senja </p></div><hr /> <img src="" alt="" style="margin:0px;" /> <br>   <br><strong>Senja Kuokkanen</strong><br>UPM Bioforce Graduate Trainee, Strategy Development, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Every adventure requires a first step" – Cheshire Cat, Alice in Wonderland</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p>2018-06-14T07:06:00Z
The role of design in sustainable packaging role of design in sustainable packaging<div class="ExternalClassAC0C5155A04846859494B7DC0E262B55"><p>Ocean plastics, packages made out of recycled materials, certified fibres, ecolabels and compostable products – these are just some of the topics that we hear in the daily discussions when talking about sustainability and the packaging world. For a conscious consumer it is a never-ending consideration of what would be the ultimate sustainable option. Without going too deeply into that conversation I would generalise by saying that instead of “the most sustainable option” the best are the ones that are suitable for exact need and have a working infrastructure in place that will be used. It is not worthwhile to use resources in towards having a recyclable product if it won’t be recycled but instead goes to waste-to-energy, or for example having a compostable product if it won’t be composted. </p><p> <img src="" alt="" style="margin:5px 5px 5px 0px;" /> </p><p>But what is the role of the design? It has been estimated that more than 80% of the environmental impacts of a product are determined at the design stage. Thus the important decisions are made in the beginning. This puts pressure on the designers for two reasons, and rightly so. Firstly, the field of sustainability aspects is wide and it is challenging to decide what would be the best option for a specific product. Secondly, quite often products will be exported and can end-up in regions of the world that have big differences in waste recycling infrastructure.</p><p>As there is not a one fits all solution, the key at the design stage from a sustainability perspective is to understand what the brand owner wants from the package, where it will be disposed, what are the existing waste infrastructure opportunities, how the combination of different materials works together when for example recycled and how to guide the consumer and promote to recycle the product correctly. The focus can be on the raw materials used through choosing renewable or recycled materials but it should also cover the end-of-life stage so that consumes have a choice to get rid of the package in a responsible way. </p><p>The world is changing and the impacts of climate change and resource scarcity become more and more visible to people around the globe. Also political pressure starts to have an impact. In order to reach the EU target for recycling 75% of the packaging waste by 2030, packaging needs to be recyclable by design. This often requires cross-border cooperation between different value chain members already at the early design stage. The momentum is now for us as an industry and individuals to make sustainable choices and create a smarter future together. </p><p> - <a href="/emea/en/sustainability/sustainable-label-solutions" target="_blank">Read more about our sustainable label solutions </a></p><hr /> <img src="" alt="" style="margin:0px;" /> <br>   <br> <strong>Noora Markkanen</strong><br>Senior Specialist, Sustainability, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Learn from yesterday, live for today, hope for tomorrow" – Albert Einstein</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2018-05-18T07:19:00Z
Target 2030: Introducing the Biofore Site concept 2030: Introducing the Biofore Site concept<div class="ExternalClassD3640150AB8D46EC92BC990A65A7C9B3"><p><img src="" alt="" style="margin:0px;" /></p><p>One of the core elements of UPM's Biofore strategy launched in 2010 is the tenet “responsibility is good business”. We recognize that customers, investors, employees and other stakeholders value responsible operations, which is why we created the Biofore Site<sup>TM</sup> concept to translate our Biofore strategy into action for UPM Raflatac’s manufacturing operations. <br> <br>Our Biofore Sites are not just working to improve operations for the next few years, but they are looking ahead to 2030. But why 2030?<br><br>In 2016 the United Nations published 17 Sustainable Development Goals (SDGs), as part of the UN 2030 Agenda for Sustainable Development. This agenda is an action plan aiming to end poverty, protect the planet and ensure all people enjoy peace and prosperity. It calls on governments, the private sector and citizens to help. <br> <br>While many organizations are just now exploring how to engage with the SDGs, it was not surprising when in the 2017 annual report, UPM introduced a new set of responsibility targets addressing economic, social and environmental issues that are designed to align with the SDGs and further our Biofore strategy. <br> <br>Following our parent company’s lead, when we created the Biofore Site scorecard in 2017, we included UPM’s targets and we mapped the additional UPM Raflatac specific measures to the UN SDGs. This ensures we are focusing on sustainability measures that are most relevant to our stakeholders.<br><br>The scorecard has approximately 40 performance measures for UPM Raflatac factory operations. Filled out annually by each factory, it touches on common sustainability measures like waste generation, energy consumption and safety performance, as well as some not-so-conventional measures, like supplier sustainability performance, development opportunities for employees, engagement in community activities and measures of diversity. It covers the three pillars of sustainability: the economic, environmental and social aspects of our operations. <br> <br>We aim to make Biofore real and tangible for all our employees. And because they know our operations best, employees can offer the best ideas on how we can improve our sustainability performance and be better neighbours in the communities where we operate.<br><br>We’re looking for more innovative ideas and positive results in 2018 as the factory teams make plans and implement projects. We’re excited to be on this new Biofore Site journey and look forward to the discoveries and progress we’ll make along the way.<br><br>Here’s to 2030, and beyond!</p><p>- <a href="/emea/en/sustainability/sustainable-value-chain/sustainable-label-manufacturing/" target="_blank">Read more about Biofore Site<sup>TM</sup> and sustainable label manufacturing  </a><br><a href="" target="_blank">- Read more about UPM Biofore strategy</a></p><hr /> <img src="" alt="" style="margin:0px;" /> <br>   <br><strong>Laura Cummings</strong><br>Director, Health, Safety and Environment, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Persistence pays.”</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p></div>2018-04-27T09:40:00Z
A fresh look at the world of labels fresh look at the world of labels<div class="ExternalClass76DE9DF7AE744699A0241AD69C1AF3CC"><p>I have a new job. I’m really excited to be working at UPM Raflatac steering the marketing communications team. It’s all brand new to me and I have found the world of labeling so much more fascinating and varied than I ever imagined! It’s all very exciting and I’m thrilled to take part in labeling a smarter future with UPM Raflatac. </p><p> <img src="" alt="" style="margin:0px;" /> </p><p>Before I came to this job, I have worked as a Brand Manager marketing many brands. Part of my job has been to make sure that the labels on the brands that I’m steering, entice the customer to choose my brand. Build the brand and secure sales. Help the consumer to make the right choice. I wanted my brand to pop out of the shelf of a supermarket. I thought; that’s it for labels. Simple as that, brand recognition. But little did I know that there is so much more to them. We rarely pay attention to the fact that they are absolutely everywhere! Actually, they are the real unsung hero of our everyday lives.</p><h2>The wonderful world of food labeling</h2><p>As a consumer, I like to know what I eat. You are what you eat, they say. Labels on food products convey important messages such as food ingredients, storage requirements and nutritional information. They can be used to protect and reseal the food product. No wonder that the supermarket is a great example of a world full of labels. Starting from the fruit and veg section’s banana brand labels to the packed meat and dairy counters. </p><p>Most labels printed in the world are used on food products. In the recent months, I have had the privilege to learn that plenty of thought goes to the different labeling options in food products. They must withstand different temperatures and stay in place for the duration that the package is needed. They must be food safe and meet the strictest guidelines and requirements. Many of these solutions have required innovation and product development and most of all understanding of the customer and consumer requirements. And what happens when you have finished with that food package – can you recycle it? Does the label help or hinder?</p><h2>Why labels matter?</h2><p>Because of the sheer volume of labels, sustainability is important and labels really do matter. I am proud to be working for a company that is a frontrunner in sustainable labeling solutions. At UPM Raflatac we often remind ourselves that sustainability is in the heart and DNA of this company. Has always been and today even more so. I’m looking forward to a smarter future with more sustainable labeling solutions for future proof packaging. </p><hr /> <img src="" alt="" style="margin:0px;" /> <br>   <br> <strong>Kati Murto</strong><br>Senior Manager, Marketing Communications, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Make every day so awesome, that it’ll make yesterday jealous!”</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span></span></p> </div>2018-04-13T07:15:00Z
The circular economy – time to be radical! circular economy – time to be radical!<div class="ExternalClassDD33D7B6204F4863BEA45BDB6F3526EF"><p>​The circular economy has been on the agenda for a couple of years already, but in the last few months we have seen a seismic shift in public concern about the use of plastic in packaging and plastic pollution. We have seen the EU publish its plastic strategy, global brands like Coca Cola setting ambitious targets on plastic packaging and TV programmes like David Attenborough’s blue planet raising attention further with its focus on ocean plastics.</p><p> <img src="" alt="" style="margin:0px;" /> </p><p>As the world's most sustainable labeling company, it's only natural that we should innovate the way forward towards the ultimate circular solution in packaging. And as part of UPM, the Biofore company, we have the potential to make it a reality.</p><p>Our current range of sustainable labeling products surpasses today's benchmarks, delivering sustainability at every point in the product lifecycle. We are using radical innovation to develop solutions that were previously thought unviable. There's a way to go still, but today we are making huge steps in the right direction, creating thinner and lighter, recyclable and biobased products that are the blueprint for a circular future tomorrow. Ultimately though, it is a bio-future that is the logical solution for a circular society but it requires us to rethink the system, re-consider the possible and use radical innovation to get us there. </p><p>With innovation at the centre of our business and our leading position in the forest based products value chain, we are in a unique position to create truly circular film labeling solutions that will completely bypass the conventional plastics challenges we face today – stepping over old approaches and processes to deliver new solutions that radically change systems and reshape how we think and deal with plastics. This is exactly the type of thinking the planet needs and we need partnerships to get there. </p><p>We at UPM Raflatac believe in collaboration throughout the value chain and that’s why we have joined the Ellen MacArthur Foundation Circular Economy 100 (CE 100) programme at the beginning of this year. The CE 100 programme is a pre-competitive innovation programme established to enable organisations to develop new opportunities and realise their circular economy ambitions faster. It brings together corporates, governments and cities, academic institutions, emerging innovators and affiliates in a unique multi-stakeholder platform. </p><p>Join us on our journey to label a smarter future. Together we can close the circle.  </p><p>- <a href="/emea/en/sustainability/circular-economy" target="_blank">Read more about our circular economy approach<br></a> - <a href="/emea/en/news/details/upm-raflatac-joins-ellen-macarthurs-circular-economy-100-programme" target="_blank">Read more about our partnership with Ellen MacArthur Foundation </a></p><hr /> <img src="" alt="" style="margin:0px;" /> <br>   <br>R<strong>obert Taylor</strong><br>Director, Sustainability, UPM Raflatac  <p> <br><span class="ms-rteStyle-Paragraphlarge"><span aria-hidden="true"></span><em>”Ye may aye be sticking in a tree, it will be growing when you are sleeping!”</em></span><span class="ms-rteStyle-Paragraphlarge" aria-hidden="true"></span><span class="ms-rteStyle-Paragraphlarge"> <span aria-hidden="true"></span></span></p></div>2018-03-09T06:02:00Z

 All Blogs



New trends and fresh opportunities for food labels trends and fresh opportunities for food labels 2018-10-30T12:36:00Z
If you want to be sustainable, take action you want to be sustainable, take action2018-10-11T07:27:00Z
It all started from the forest all started from the forest2018-09-27T11:10:00Z
Sustainability is our strategy is our strategy2018-06-14T07:06:00Z
The role of design in sustainable packaging role of design in sustainable packaging2018-05-18T07:19:00Z
Target 2030: Introducing the Biofore Site concept 2030: Introducing the Biofore Site concept2018-04-27T09:40:00Z
A fresh look at the world of labels fresh look at the world of labels2018-04-13T07:15:00Z
The circular economy – time to be radical! circular economy – time to be radical!2018-03-09T06:02:00Z