UPM Raflatac launches RFID Gen2 campaign website for the retail and FMCG industries

(UPM Raflatac, Tampere, June 21, 2006) - UPM Raflatac, a leading RFID tag and inlay manufacturer announces today the launch of a new campaign website designed to provide the retail and fast moving consumer goods (FMCG) industries with detailed information about EPC Gen2 RFID technology. The website features case studies as well as a wealth of information about the Rafsec Gen2 tags and inlays by UPM Raflatac. The website can be accessed at www.upmraflatac.com/rfidleague.
 
The website illustrates the Rafsec product line of Gen2 tags and inlays which offer unique broadband capabilities. The broadband design enables end-users to reach and sustain consistently high levels of performance in all UHF frequency regions around the world with the same tag, regardless of the local frequency regulations. This represents critical competitive and logistical advantages for any FMCG company with manufacturing, distribution and customer location in different parts of the world. The same tag can be used by the manufacturer, the logistics service provider and the retailer to track and identify  products accurately and cost-efficiently throughout the supply chain. Rafsec Gen2 tags are available as wet and dry inlays and
paper-faced tags. Their form factors are optimized for item, case and pallet tagging.
 
Another valuable feature in the website is the RFID Hall of Fame - a collection of real-world case studies demonstrating successful collaboration between UPM Raflatac and its RFID end-users. The Hall of Fame features major suppliers who are currently shipping RFID-tagged pallets and cases to retail giants METRO Group, Wal-Mart and Target. The presented case studies show how RFID has enabled the companies to increase visibility and efficiency throughout the entire supply chain as well as comply with retail mandates.
 
The campaign website will be updated regularly with new case studies and Gen2 products by UPM Raflatac.
 
For more information, please contact:
Mr Samuli Strömberg, Vice President Marketing, RFID, UPM Raflatac, tel. +358 40 740 9588
Mr Jan Svoboda, Business Development Director, RFID, UPM Raflatac, tel. +1 704 644 0877
 
About UPM Raflatac
UPM Raflatac is a world-leading supplier of pressure sensitive labelstock for a wide variety of needs in prime and VIP labeling. In addition, the company is at the global forefront in the development and high-volume production of radio frequency identification (RFID) tags and inlays. UPM Raflatac has around 2,300 employees and annual sales of around 1 billion
USD. The company has a global service network consisting of 11 factories on five continents and a broad network of terminals and sales offices worldwide. UPM Raflatac is part of UPM, a leading global forest products company with stocks listed on the Helsinki and New York stock exchanges. Further information is available at www.upmraflatac.com.