Home care labeling products – Our knowledge, your business

​When you’re looking for the most sustainable, innovative, and high-performance film labeling solutions for the home care market, our range has you covered. In this demanding segment the right label matters more than ever: stand-out shelf appeal and the ability to remain adhered even in challenging end-uses such as laundry, dishwashing, and gardening are non-negotiable.
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Understanding – and answering – the challenges of home care labeling can secure big rewards.
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The right label for every container

Consumers are drawn to strong brand imagery and expect labels to adhere and remain in place whether the container is squeezable, contoured, or rigid. With our deep technical understanding, world-class local application support, and material selection guidance, we’ll help you find the right label for every container.

Demanding requirements call for innovative solutions

Home care products regularly encounter a wide variety of chemicals and are often used in moist, wet, or humid conditions over long periods of time. For labels to remain in place and look good, water, oil, and chemical resistance is a must – especially when containers are stored outside or in places like busy garages.

UPM Raflatac’s film label materials for the home care segment provide the opportunity for iconic branding and performance that lasts. While their look and feel provides the shelf appeal that brand owners are looking for, polyethylene (PE) polyethylene terephthalate (PET), and polypropylene (PP) films also retain their functionality, dimensional stability, and visual appeal when exposed to humidity, water, chemicals, grease, oil, or UV light. Our range also includes white-clear and metallized solutions, as well as specially designed adhesives for all sizes and shapes of home care containers, including large containers and those with rough surfaces.

Market leaders in sustainability

We work tirelessly to ensure the sustainability of our home care labeling solutions, enabling brand owners to meet increasing consumer demand for environmentally friendly solutions that drive the circular economy. Eco-designs include thin, lightweight constructions, PCR film and liners, wash-off adhesives and RafCycle® recycling solutions.

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​Home care labeling products

For our full product range, please use Product search or contact your closest UPM Raflatac representative.