Food labeling is the most diverse of all label end-uses. Food labels provide eye-catching branding, using clear and white films, eco-conscious papers and elaborate finishes to motivate point-of-sale purchases. In addition, a food label displays critical consumer information, such as product ingredients, nutritional information and sell-by dates. Food packaging labels also play an important role in consumer safety.
You’ll find food product labels used to:
- Brand products from global companies and boutique operations
- Provide variable information for weigh-scale applications
- Tag fruits and vegetables
- Label refrigerated beverages
- Price-mark a wide array of retail items
- Run special promotions, using peel-off coupons, recipe booklets and other means, to increase consumer spending
- Enhance product security with tamper evident labels
- Keep products fresh, with resealable closures
Packaging substrates and labeling environment
Food labeling features a wide array of packaging substrates, including glass, hard and soft plastics, fiber-based materials like paper and cardboard, and metals.
Food labels must also provide exceptional performance in challenging environments. You’ll find food labels applied to cold, moist and greasy surfaces, as well as subjected to a deep freeze.